How to get involved in London Fashion Week AW22

Ellie Goodman

15 February 2022

Not a fashion editor? Not a problem. From pop-ups and sample sales to exclusive promotions and tasting menus, here’s where to mark London Fashion Week in style

15 February 2022 | Ellie Goodman

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fter two years of online activations and hybrid events, Britain’s brightest design talents return in person to the capital this month for London Fashion Week. And, while the FROW action may be saved for industry insiders, the city’s fashion hot spots are offering up plenty of ways for the everyday fashion fan to mark the event in style.

Fashion awaits around every corner: satiate shopping cravings at a sample sale, devour couture-inspired cakes at The Berkeley’s Prêt-à-Portea, or pop into a pop-up to discover your new favourite designer. Read on for our guide to celebrating London Fashion Week AW22 in the capital.

The Berkeley Prêt-à-Portea

Take a break from the hubbub of shows with a bite to eat at the Berkeley’s popular Prêt-à-Portea. Changing seasonally to hail the arrival of LFW, the hotel’s pastry chefs serve up a bold array of catwalk-inspired cakes in this contemporary twist on afternoon tea. From Fendi, Gucci and Giambattista Valli, to Ganni, Stella McCartney and Balenciaga, fashion’s biggest houses have provided inspiration for this playful selection of stylish snacks and couture cakes.

From £79 per person, the-berkeley.co.uk

British Fashion Council's city-wide celebration

The British Fashion Council’s city-wide celebration returns, bringing together over 200 stores, bars, restaurants and salons for events, previews, parties, designer Q&As, workshops, gifting experiences and bespoke menus across shopping hotspots including Marylebone Village, Seven Dials, Soho and Carnaby Street. This year, highlights include an exclusive preview of Erdem’s premier menswear collection and an event at the Samsung King’s Cross showroom featuring behind-the-scenes content from an exciting new collaboration with Charles Jeffrey.

18-22 February, across London, londonfashionweek.co.uk

Browns

Luxury department store Browns is extending the celebration across both of its boutiques this season with exclusive capsule collections and art installations. At Browns East, emerging London-based artist Lucy Gregory will display a new sculpture, entitled The Back of My Eyelids, which nurtures a much-needed moment of calm and meditative contemplation away from the noise of the shows. Across the capital, the Brook Street flagship will exhibit Arcade Collection, a limited-edition capsule of unique furniture commissioned by Relay Design Agency to showcase the best of this season’s accessories and shoes from some of London’s best designers.

The Back of My Eyelids, Browns East, from 16 February; Arcade Collection, Browns Brook Street, from 17 February, brownsfashion.com

LK Bennett afternoon tea at the St Pancras Renaissance Hotel

Indulgent treats await at the St Pancras Renaissance Hotel where the Hansom’s expert team of pastry chefs have whipped up a delicious afternoon tea inspired by the intricate prints, vivid colours and contemporary designs of LK Bennett’s winter collection. Created in partnership with the luxury British brand, menu highlights include an LKB caramel choux, white chocolate winter rose and Berry Stylish mousse, all served with a selection of the Hansom’s finest loose leaf teas, or a glass of Veuve Clicquot Yellow Label.

£56 per person, thehansom.co.uk

Locke

Luxe aparthotel chain Locke is bringing LFW to not one but two of its stylish London locations. Kingsland Locke’s fashion week showroom will play host to Future Archive – a collective of rising designers fresh out of University of the Arts London – for an evening of design and dancing with tunes courtesy of some of the city’s buzziest young DJs. Across the river at Bermonds Locke, fashion illustrator Jessica Bird will begin her artist's residence with an exhibition of works capturing and celebrating the work of London-based designers such as Roksanda, Bethany Williams and Bianca Saunders.

Fashion Week Showroom: Future Archive, Kingsland Locke, 15 February, tickets hereJessica Bird presents Fashion Illustrated, Bermonds Locke, 19 February, tickets here

The Londoner

The official hotel of LFW AW22, the Londoner is offering guests the opportunity to stay in style. Visitors will receive 10 per cent off fashion week stays with exclusive access to the hotel’s residents-only space, The Residence, and complimentary entry to its wellness centre, The Retreat. We can’t think of a better way to unwind after a packed day of dashing between shows and appointments.

Rooms from £490.50 per night, thelondoner.com

Lone Design Club pop-up

Showcasing the best of Britain’s up-and-coming independent, sustainable fashion and lifestyle brands since 2018, Lone Design Club’s pop-ups have become the stuff of fashion week legend to those in the know. This year, for the first time, in partnership with Fashion Scout X Slovak Fashion Council, Lone Design Club will be inviting designers to present their collections within the Covent Garden pop-up store. A packed schedule of events will be taking place throughout LFW, including workshops, panels, designer Q&As and a partnership with Style Swap, so you can get to know the next generation of sustainable designer brands.

Lone Design Club Pop-Up, from 17 February, lonedesignclub.com, register here

My Wardrobe HQ Pop-Up at Rosewood London

Luxury fashion rental service My Wardrobe HQ is partnering with heritage hotel Rosewood London to create an exclusive pop-up experience for fashion week. Housed in the hotel’s palatial Lincoln Suite, the boutique will showcase a vast array of clothes and accessories from the likes of Stella McCartney, Prada, Paul Costelloe and many more, all of which are available to rent or buy ahead of LFW.

LFW Pop-Up, 16-17 February, mywardrobehq.com

Roksanda Digital Couture

Ready-to-wear brand Roksanda is bringing digitisation, accessibility and innovation to LFW with an exclusive NFT, created in collaboration with Clearpay and the Institute of Digital Fashion. The first NFT of its kind, the demi-couture finale look from Roksanda’s upcoming AW22 collection will debut physically on the runway in next week’s show, with the digital activation offering fans the opportunity to own part of the collection immediately. Not restricted to the metaverse, an AR function will allow you to virtually try on the NFT, which is available at three different price points, each offering a range of interactive functions.

£25 - £5,000, roksanda.com (exclusively via Clearpay)

Tom Dixon sample sale

Unearth a new design treasure at the Tom Dixon warehouse sale, taking place throughout fashion week in King’s Cross. With everything in store on offer – including discontinued styles, furniture, rugs, lighting and accessories – there's also an opportunity to view archived Tom Dixon pieces making this is a truly unmissable event for fans of interior design. Plus, with 5 per cent of proceeds going to New Horizons to support homeless youth in London you can do good while you make your home look great.

Tom Dixon Warehouse sale, 17-27 February, tickets here

5 Carlos Place

This London Fashion Week, the attic cafe at 5 Carlos Place will be transformed into the Raey Cafe as Hackney restaurant Silo offers up a complimentary breakfast, lunch or afternoon tea. Working with the in-house brand at the Matches Fashion townhouse to convey its sustainable brand message, chef Douglas McMaster has created an exclusive zero-waste menu that will be available to all visitors throughout fashion week.

Raey Cafe at 5 Carlos Place, 18-22 February, matchesfashion.com

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