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If, by happenstance, this is the first Luxury London Magazine you’ve held in your hands – and having recently expanded our distribution footprint to cover the Home Counties, as well as the capital, there’s every chance that it might be – the fact we’ve had a refresh will be neither here nor there to you. For everyone else, our regular readers, those of you who have been receiving this top-notch deep-dive into all things luxury since 2018, notice anything new? Hope so. Otherwise, what a waste of time.   We’ve kept the dimensions the same (we’ve got to fit through your letterboxes, after all), but there’ve been some significant changes elsewhere. Our front cover, for instance, now features a white border (cleaner, more contemporary, we like to think) and a tactile matt finish (go on, feel it). The pages inside are of a thicker stock – Arctic Matt, which we hope you agree looks as cool as it sounds. There’s a new font. A fresh layout. Plus, more pages per feature. That means more room for pictures that will hopefully make you go ‘cor’ and ‘wow’ and ‘wish I was there’. We’d love to be a magazine you’d be proud to put on your coffee table. Something you’ll dip in and out of until the next issue drops onto your doormat.   We decided to announce our new-look magazine with a Ferrari on our cover. Because name a better byword for luxury. There’s also the fact that first deliveries of the 12Cilindri (p.22) begin this spring. Plus, the Italian marque has just collaborated on a £1million+ watch (p.88) with Formula 1 partner Richard Mille (and nothing’s enjoying a moment like Formula 1 right now). Going forward, we’ll be kicking off proceedings with something we’ve imaginatively called ‘Objects of Desire’, a hodgepodge of collectibles curated in celebration of craftspeople that elevate ordinary things (OK, not so ordinary) into bona fide works of art. Elsewhere, it’s pretty much business as usual. There are cars and watches and dresses and jewellery and museums and musicals and penthouses and private members’ clubs. Plus, top-ticket restaurants and bucket-list hotels, and plenty more finer things besides. The sun is threatening. Hay fever is back. The asceticism of winter is about to dissolve into the elasticity of summer. What better time for a revamp? Welcome to the new-look Luxury London Magazine. We hope you like it. Richard Brown, Editorial Director

Please note annual subscriptions are available for UK addresses only. Subscribers will receive two issues of Luxury London Magazine between January and December. If you are outside the UK and wish to subscribe to Luxury London Magazine please email [email protected].