How to get involved in London Fashion Week AW25
Not a fashion editor? Not a problem. From pop-ups and exhibitions to exclusive promotions, here's where to mark London Fashion Week in style
On Thursday 20 February 2025, Britain’s brightest design talents will return to the capital for London Fashion Week. And, while the FROW action may be saved for industry insiders, the city’s fashion hot spots are offering up plenty of ways for the everyday fashion fan to mark the event in style.
Fashion awaits around every corner: satiate shopping cravings at London’s chicest neighbourhoods, sip on fashionable martinis, or pop into a pop-up exhibition to discover British fashion’s hottest new talents. Read on for our guide to celebrating London Fashion Week AW25 in the capital.
Azza Fahmy x Bokja, Piccadilly
Just in time for London Fashion Week, renowned Egyptian jewellery designer Azza Fahmy will host an immersive experience celebrating culture, history, and craftsmanship to mark the launch of her first clothing collection. Created in collaboration with Beirut-based design studio, Bokja, and offered at Fahmy’s new Burlington Arcade store, the collection was inspired by the grandeur of Ancient Egypt, blending royal tomb motifs with modern design across a bold fusion of jewellery and textiles. From 20-24 February, guests visiting the Mayfair address will be able to explore the collection first-hand, experience new in-store concepts and have their portrait captured by award-winning photographer, Jonathan Daniel Pryce, to take home.
Visit azzafahmy.com
Mary Quant Exhibition at Jumeirah Carlton Tower, Belgravia
In honour of London Fashion Week, Jumeirah Carlton Tower is celebrating fashion, culture, and the iconic style of the 1960s with a display dedicated to the groovy style of innovative designer Mary Quant in the hotel’s lobby from 3-28 February. Harking back to the heyday of Swinging London – when Quant would host photoshoots, press days, and collection launches at the Jumeirah Carlton Tower Hotel – this experience is designed to commemorate 60 years of the miniskirt, while blending high fashion and luxury hospitality.
In addition to the display, the lobby will feature a vibrant, floral installation by world-renowned florist, Moyses Stevens, designed to echo Quant’s designs in both colour palette and playful patterns. For those with a sweet tooth, linger a little longer to enjoy a limited-edition dessert made with a combination of vanilla and tonka, almond sponge, and fruit cream, finished with decorative white chocolate flowers bursting with colour. Elsewhere, Jumeirah Carlton Tower’s restaurant, La Maison Ani, will serve a unique Sixties-inspired cocktail named The Modette, made with champagne, blue pea tea cordial, crème de violette, King’s ginger liqueur, British N3 gin, and lemon juice. The perfect way to toast London Fashion Week. Chin, chin.
Visit jumeirah.com
Treehouse Hotel London x My Wardrobe HQ, Marylebone
Marylebone’s Treehouse Hotel has joined forces with fashion rental and resale marketplace, My Wardrobe HQ, to launch a week-long pop-up ensuring guests and the public are kitted out in the finest sustainable brands for fashion week. Located on Treehouse London’s 15th floor, which boasts 360-degree views of London’s skyline, the pop-up will offer pieces to rent and buy from the best British designers, from Burberry to ELV Denim, and will be open from 18-25 February.
To celebrate the partnership, there will also be a panel talk on 18 February – named From Hospitality to Fashion: How to Build Sustainable Brands and Experiences – featuring leading experts in the sustainable fashion field including Stuart Trevor, founder of Allsaints; sustainable fashion stylist Sarah Kate Byrne; and CEO of My Wardrobe HQ, Coco Baraer Panazza. Guests of the Treehouse Hotel will benefit from a 15 per cent discount at the pop-up and will be given exclusive access to tickets upon check-in.
Visit designmynight.com
1664 Blanc x Louie London, Soho
Continuing its ongoing partnership with London Fashion Week, 1664 Blanc will host an exclusive late-night event at Parisian-New Orleans party palace, Louie, to kick off the schedule on 20 February. Located in a historic 19th-century townhouse, boasting golden-hued surroundings and a carefully-curated menu, enjoy crisp 1664 Blanc throughout the night while dancing to the soulful sounds of Joseph Lawrence – known for blending hip-hop and classic soul with his unique blues vocals, earning comparisons to the likes of Lewis Taylor, Jeff Buckley and D’angelo. Tickets also include a complimentary cocktail.
Visit sevenrooms.com
The Library Lounge at The Standard, King’s Cross
Make London Fashion Week a little bit sweeter (and cheaper) with a trip to The Standard's Library Lounge, which is offering fashionistas 20 per cent off at its Library Lounge if they simply speak the words 'London Fashion Week' to the bartender. Open until 12am every evening, this limited-edition offer is valid from 20-24 February and promises a discount on delectable bar snacks, such as crispy potato puffs with aged parmesan and aged beef tartare on English muffins, alongside classic cocktails and signature serves. We love the Paloma Soda: 1800 Blanco Tequila, Aperol, lime, and grapefruit soda.
Visit standardhotels.com
British Fashion Council City Wide Celebration
The BFC's City Wide Celebration returns for SS25 from 20-24 February. Spearheaded by a drive for inclusivity and ethical and environmental consciousness, the celebration brings together more than 200 stores, bars, restaurants, and salons for events, previews, parties, designer Q&As, workshops, and live music performances across shopping hotspots, including Seven Dials and Carnaby Street. This season, highlights include promotions at Whistles, Rixo, and Bella Freud, workshops at five-star hotels such as The Chelsea Townhouse, and in-store events at Penhaligon's and Anya Hindmarch.
From 20-24 February 2025, visit londonfashionweek.co.uk
Read more: Brilliant things to do in London in February 2025
