A beauty bounty of UK exclusives, personalised products and state-of-the-art technology
Harrods has unveiled stage one of a three-part refurbishment of its ground floor Beauty Hall, which is on track to be one of the most impressive beauty destinations in the world.
This glossy, marble-clad beauty mecca houses a vast array of global brands, including ByTerry, Hourglass, Charlotte Tilbury and the largest Chanel beauty counter in the UK. More unusual, new offerings include Rodial, La Bouche Rouge, Kevyn Aucoin and Surrat, while brow maestro Anastasia Beverly Hills is poised to open in July. Harrods is also the exclusive bricks-and-mortar stockist of Gucci Beauty, which relaunched in May with 68 luxe lipsticks, under the creative direction of Alessandro Michele.
Niche North American fragrance house Fueguia 1833 sits alongside Le Labo, Aesop, Penhaligon’s and Atelier Cologne, and there is an exclusive perfume personalisation service by Guerlain.
The Beauty Hall has been designed by GA.Group to feel more like a vast private residence than a department store, and it is surprisingly spacious. Customers can segue easily between counters, which feel more like intimate boutiques. The arrangement has been inspired by archival imagery of the original Harrods design in 1849, which was one of the first open-plan layouts in the UK, and features a glowing fireplace and a grand staircase.
In the exquisitely girly, candy pink 'powder room', customers can experiment using interactive Magic Mirrors, which employ AI technology to digitally map each facial features, thus allowing you to sample make-up looks without physically testing products on your skin.
Skincare offerings and treatment rooms are set to follow in September, bolstered by a hair salon on the fourth floor and the prestigious Wellness Clinic, which specialises in dermatology and aesthetics procedures. The complete operation will total nearly 90,000sq ft, which is an increase of 53-per-cent.
As modern as it is opulent, the new Beauty Hall is a sumptuous playground for fragrance and beauty enthusiasts, which bears the unmistakable hallmark of Harrods. “My vision is to create a fully immersive brand experience like nowhere else in the world,” says Annalise Fard, Harrods Director of Beauty. “It is a place to discover the world’s most innovative new beauty products, as well as celebrate can’t-live-without icons. Most of all, it will be a must-visit destination and a platform for creating engaging, must-see content for our clients."
87-135 Brompton Road, Knightsbridge, London SW1X 7XL, harrods.com
10am-9pm (11.30-6pm on Sundays)