Harrods has unveiled stage one of a three-part refurbishment of its ground floor Beauty Hall, which is on track to be one of the most impressive beauty destinations in the world.

This glossy, marble-filled beauty mecca houses a vast array of global brands, including ByTerry, Hourglass, Charlotte Tilbury and the largest Chanel beauty counter in the UK. More unusual, new offerings include Rodial, La Bouche Rouge, Kevyn Aucoin and Surrat, while brow maestro Anastasia Beverly Hills opens in July. Harrods is also the exclusive bricks-and-mortar stockist of Gucci Beauty, which relaunched in May with 68 luxe lipsticks, under the creative direction of Alessandro Michele.

Exclusive olfactory offerings include niche North American fragrance house Fueguia 1833, which sits alongside Le Labo, Aesop, Penhaligon’s and Atelier Cologne, and there is an exclusive perfume personalisation service by Guerlain.

The Beauty Hall has been designed by architectural design firm GA.Group to feel more like a vast private residence than a department store, complete with glowing fireplace. The design has been inspired by archival imagery of the original Harrods design in 1849, which was one of the first open-plan layouts in the UK. It is surprisingly spacious, thus allowing customers to segue effortlessly between counters.

The exquisitely girly ‘powder room’ features interactive Magic Mirrors, which employ AI technology to digitally map facial features, thus allowing you to sample make-up looks without physically testing products on your skin.

Skincare offerings and treatment rooms are set to follow in September, alongside the existing fourth-floor hair salon and Wellness Clinic, which specialises in dermatology and aesthetic procedures. The complete operation will total almost 90,000sq ft, which is an increase of 53 per cent.

As modern as it is opulent, the new Beauty Hall is a sumptuous playground for fragrance and beauty enthusiasts, which bears the unmistakable hallmark of Harrods. “My vision is to create a fully immersive brand experience like nowhere else in the world,” says Annalise Fard, Harrods Director of Beauty. “It is a place to discover the world’s most innovative new beauty products, as well as celebrate can’t-live-without icons. Most of all, it will be a must-visit destination and a platform for creating engaging, must-see content for our clients.”