Sure, a good concealer and translucent powder combo will give you flawless skin for a few hours, but there’s nothing like truly healthy skin for a lasting glow. And who better to trust for your skin health than leading Swiss expert Valmont? With a legacy that dates back to 1905, Valmont draws on its history as a world-leading hydrotherapy clinic and cosmetic surgery destination to create its modern range of cutting-edge anti-ageing products. In fact, such loyalty do its products inspire that this year the best-selling Prime Renewing Pack marks its 40th anniversary – and Valmont has called on luxury department store Harrods to host the celebrations.

Valmont CEO Sophie Guillon has nurtured a strong connection with Harrods since 2019, when the brand opened a dedicated counter in the Beauty Hall. Over the past five years, the space has become a visual representation of Valmont’s values, with a skilled team showcasing its core anti-ageing cosmetics, luxury skincare line, l’Elixir des Glaciers, and perfumes from the Storie Veneziane line.

This month, Valmont will take that relationship to the next level courtesy of a special pop-up to celebrate the launch of the 40th-anniversary edition of the Prime Renewing Pack. Available to visit in-store from 11 to 24 April 2024, the colourful installation will be illuminated by a play of lights, smileys, and multi-hued balloons spotlighting the playful new packaging of the hero product. 

Additionally, the pop-up offers the chance to win enticing prizes, including a signature facial at the Harrods treatment rooms, as well as a Play & Win machine where you can nab luxurious gifts such as a pampering Valmont treatment. VIP guests will have a chance to delve into the mind behind the brand on 17 April as Sophie Guillon leads a talk on Valmont’s beauty secrets in the Harrods beauty auditorium. 

Distilling the brand’s cellular cosmetics expertise into a fine creamy texture, the Prime Renewing Pack is crafted with a triple DNA, RNA, and peptide+ cocktail, in addition to titanium dioxide and menthyl lactate, to target signs of stress, fatigue, and ageing. Given its immediate efficacy, the Prime Renewing Pack has long been dubbed the ‘Happy Mask’ by users. To honour the product’s legendary ‘wow’ effect on the skin and the beaming smiles it has put on faces over the last four decades, the Happy Mask anniversary edition sees colourful happy faces adorn the brand’s elegant white and gold packaging.

Valmont Prime Renewing Pack 40 Year Edition

£233

Buy Now

So what are you waiting for? Head down to Knightsbridge now to get your slice of the Valmont action at Harrods.

The Happy Mask Anniversary Edition is available in store from April priced at £233. Visit the store or shop online at harrods.com. Book tickets to the Valmont beauty secrets talk on 17 April here.