How Canary Wharf is changing the face of luxury renting

Luxury London

15 October 2021

There are many reasons to rent in the capital and Canary Wharf, a vibrant neighbourhood with something to offer all lifestyles, is quickly becoming one of the most desirable destinations in the city

“Vertus residents find themselves in the unique (and enviable) situation whereby they live in a local neighbourhood with all the benefits of a private managed estate.”

15 October 2021 | Luxury London

In partnership with: Vertus


f you haven’t been to Canary Wharf recently, you’re in for a surprise. Jump on the Jubilee Line and head east and you’ll find an area almost unrecognisable from its business roots. Emerging from the subterranean station into the picturesque Jubilee Park, one is struck by the palpable buzz in the air – 300 shops, bars, and restaurants have made the Wharf a premium destination. The culinary scene is booming, with many making a beeline here in the evenings and on weekends specifically to sample the latest restaurant du jour.

The families, friends, and couples wandering the waterside walkways are also drawn here by the multitude of entertainment offerings. With year-round musical and theatrical events, as well as the UK’s largest free-to-visit collection of public art, Canary Wharf can now call itself a bonafide cultural destination.

The most noticeable shift, however, is attributable to the fact that a growing population now calls Canary Wharf home – the last piece of the puzzle in the Estate’s burgeoning proposition as one of London's most exciting neighbourhoods. A new collective of Canary Wharf locals has brought a strong sense of community to the chic surroundings.

A high proportion of these Canary Wharf habitués are residents of Vertus who have chosen to rent here. Perhaps they've found the perfect London pied-à-terre in Canary Wharf, or, more often than not, they’re simply after a hassle-free, commitment-free arrangement.

Vertus is the Estate’s very own renting group. It looks after three buildings in Canary Wharf: 10 George Street, 8 Water Street and Newfoundland. Apartments are fully furnished and ready to rent, with the added benefits of simple registration, flexible tenancies, and, of course, a thriving community.

10 George Street’s 327 apartments overlook the gardens and boardwalks of Wood Wharf, Canary Wharf’s newest district. All Vertus residents enjoy the core amenities of a lounge, roof terrace, self-service bar and private dining room in their building as part of ‘Club Vertus’. At 10 George Street, the lounge opens onto a terrace where residents can enjoy dockside views from Mediterranean-style day beds, the self-service bar has a coffee machine and wine dispenser, and the 24/7 gym offers both classes and personal training options. It is, perhaps, unsurprising that 10 George Street has been voted the Best Rated Residential Development in London on independent review platform HomeViews.

10 George Street

In contrast to the dizzying heights of 10 George Street, 8 Water Street is a low-rise building intimately connected with the water and gardens that surround it. The building, which is pet-friendly, is home to 174 apartments and the largest outdoor space in the Vertus portfolio: a landscaped roof garden with outdoor heaters, a BBQ and table tennis. The private dining space is bookable for 12 guests and looks out onto the garden through double-height windows, and residents also enjoy complimentary membership to the Estate’s Third Space luxury health club, gym and spa.

The lounge at Newfoundland

Finally, Newfoundland – Canary Wharf’s newest contribution to the London skyline – is a 58-storey icon, meaning that apartments enjoy spectacular views eastwards over the Docklands and westwards towards the City. No expense has been spared in Newfoundland’s design, which has won prizes from both the Council on Tall Buildings and Urban Habitat Awards. Residents enjoy the use of a children’s play area, a state-of-the-art Technogym fitness area, and a lounge boasting an off-shoot games room complete with a 50” TV, games consoles, a pool table, shuffleboard, and chess.

Private dining at Newfoundland

Club Vertus – with its provision of work and social spaces, and a focus on fostering connections through a programme of events including Yoga on the Terrace, wine tastings with Humble Grape, screenings and talks – creates a unique (and enviable) situation whereby residents live in a local neighbourhood with all the benefits of a private managed estate. Renting has never looked so good.

Visit to explore the portfolio or register your interest. If you would like to book a viewing at Newfoundland, 8 Water Street or 10 George Street, follow the links provided.