How ‘Botox King’ Dr Sebagh revolutionised the cosmetic industry

Luxury London

5 May 2021

Renowned for his innovative ageing-maintenance treatments, Dr Sebagh has been pioneering preventative treatments and skincare products for 30 years

In partnership with: Dr Sebagh

5 May 2021 | Luxury London

From Naomi Campbell to Cindy Crawford, Dr Sebagh is the man behind some of the world’s most radiant complexions. From his two clinics in London and Paris, the cosmetic doctor treats skin woes with his signature ‘ageing-maintenance’ treatments that have been refined over a 30-year career.

Having cut his teeth working as a head and neck surgeon in France and Los Angeles, where he developed an understanding of facial bones, muscle structure and physiology, Dr Sebagh founded his eponymous clinic in 1982, at a time when the only preventive skincare procedure was surgery. Spotting a gap in the market, he coined the term ‘ageing-maintenance’ to describe his brand of preventative skincare and cosmetic medical treatments, which are designed to “restore what has been lost through the ageing process”, rather than transform.

In the early 1990s, Dr Sebagh became one of the first doctors in the UK and France to use Botox, a movement which would revolutionise the industry by introducing a simple injection that altered the appearance within minutes. It formed the turning point of a burgeoning career, and today the doctor’s treatments range from volume-enhancing fillers to thread lifts that readjust sagging skin.

Alongside a menu of treatments, Dr Sebagh's clinics offer a skincare range designed in partnership with his business partner Melissa John. His pioneering products include the patented Pure Vitamin C Powder Cream, which protects against pigmentation and revitalises and brightens skin, and the Dr Sebagh Serum Repair, which launched in 2005 as the first hyaluronic acid serum on the market.

The latter forms part of the doctor’s award-winning Serum Bar, a collection of super-serums that, when used together, have a powerful effect. A big believer in “cocktailing” your skincare with anti-ageing treatments tailored to your specific skin-type, Dr Sebagh notes that “serums are your biggest asset, and should be a mainstay in your skincare wardrobe”. Among fan favourites are Supreme Maintenance Youth Serum, which is packed with 95 per cent active ingredients, and Rose de Vie Serum, which calms redness and soothes sensitive complexions.

The skincare range is made in the brand's factory in France, where an expert team of in-house chemists work to realise the ‘ageing-maintenance’ vision with new and innovative formulas. The secret to flawless skin, the doctor says, is feeding it with impactful products made using high-quality Bio tech ingredients, and this forms the basis of his creams, serums and masks. Put simply, Dr Sebagh skincare isn't just about pretty packaging: it's what's inside that counts.

25 Wimpole Street, W1G, drsebagh.com