Seasonal scents: Uplifting new spring perfumes
Shake up your scent wardrobe with these sparkling new perfumes for women
All products are chosen independently by our editors. Luxury London may earn commission on items purchased.
A new season means it’s time for a new scent and spring calls for something clean, bright and lively to match the optimism of this time of year. Accordingly, the first few months of the year are a traditional time for perfume houses to release their most sparkling new scents and 2025 is no different. Whether your style is more zingy citrus top notes or salty, savoury undertones, pack away the musks and woody colognes of winter and discover your next signature scent with our pick of the best new spring perfumes for women.
Jorum Studio Pentimento
Founded by master perfumer Euan McCall and creative director Chloe Mullen, Scottish fragrance house Jorum Studio creates modern, poetic fragrances. Rooted in Scotland’s rich cultural and natural heritage, the brand recently opened its first London store in Marylebone Village, following the success of its Edinburgh boutique. Visit to try the full collection of signature scents; our spring pick is Pentimento. A heady mix of orchid, hazelnut and vanilla, this is more decadent than classic fruity and floral spring scents – a good choice if you want to stand out from the crowd.
Atelier Rebul Istanbul Bosphorus Eau De Parfum
With an olfactive history dating back to 1895, Istanbul-born Atelier Rebul unites the centuries-old art of perfumery with the soul and opulence of the historic Turkish capital in its signature Istanbul collection. Evoking the city’s hidden scents, from the allure of the spice bazaar to the warmth of traditional hammams, a highlight is Bosphorus: characterised by woody and oriental compositions, featuring warm spicy notes of cinnamon, saffron, clove, nutmeg and vanilla. Even better, Atelier Rebul’s signature bottle with vintage pump will look gorgeous on your dressing table.
Mugler Alien Pulp Fruitée Eau de Parfum
This reimagined scent has been conceived by lauded French master perfumer, Dominique Ropion, who took the original Alien eau de parfum from 2005 and transformed it into a sexy scent perfect for spring. A new bold fruity-floral fragrance, juicy raspberry, radiant white florals, and warm cashmeran blend for a powerful, long-lasting scent.
Marc Jacobs Daisy Murakami Green Eau de Parfum
First launched in 2007, it’s estimated that Daisy makes Marc Jacobs more than £200m each year – so no wonder there’s a new iteration released annually. New for 2026 is Murakami Green, launched as part of a collaboration with artist Takashi Murakami. A lively blend infused with notes of banana, jasmine and musk, this is a modern take on the classic Daisy.
Maison Margiela Replica Up at Dawn Eau De Toilette
Belgian designer Martin Margiela launched his eponymous fashion house back in the 1980s, but it wasn’t until 2010 that it ventured into the world of fragrance. The brand’s biggest perfume collection is Replica, which aims to evoke memories from a certain period in time. New for 2026 is Up at Dawn, a floral fragrance that pairs rose with soft resinous nuances and warm woods for a multi-dimensional scent trail.
Maison Francis Kurkdjian Absolue Pour Le Soir
Offering a floral accord with rich hints of honey, this fine scent from French perfumer Maison Francis Kurkdjian is the quintessential after-dark fragrance. Bursting with sultry, spicy notes of amber, cumin, and vanilla, spritz on your pulse points and pair with your chicest outfit for a subtle spring statement.
Jo Malone London Beach Blossom Cologne
If, in your opinion, florals for spring are a little overdone, perhaps it’s time to eschew notes of rose for something more fresh and zesty. Transport yourself to a balmy beach locale with Jo Malone’s Beach Blossom, featuring coconut water, zingy lime, mint, and a subtle layer of tonka bean. You’ll be dreaming of your next sun-drenched getaway in no time.
Aesop Virēre Eau de Parfum
Usher in spring with Aesop’s seasonal fragrance, Virēre eau de parfum. Smelling like sunshine in a bottle, it blends warming citrus fruits, fragrant fig trees and warm woods to create a scent reminiscent of fragrant summer breezes. A couple of spritzes of this and you’ll be good to go.
L'ARTISAN PARFUMEUR Fables d'Orient
Another sensual spring fragrance comes from posh Parisian parfumerie, L’Artisan Parfumeur, whose Fables d’Orient is a luxurious blend of warmer scents, such as peppery nutmeg, musk, heliotrope and amberketal. Housed in a striking glass bottle, this will look as good on your dressing table as it smells on your skin.
MATIERE PREMIERE Radical Rose
This isn’t your average floral perfume. Taking its cues from the French rose, this spring scent features spicier notes of saffron and pepper berries which helps accentuate the bright facets of the signature rose while patchouli essence and labdanum add a woody finish.
BIBBI Ghost of Tom
Housed in a bright royal blue bottle, this perfume moves away from classic floral notes to produce something smokier and muskier for spring. The powerful blend of Ceylon black tea extract, violet leaves, birch tree and black amber is definitely a statement scent.
Gucci Tears From the Moon Eau de Parfum
One of the most beautiful bottles in this collection, Gucci’s Tears From the Moon is the epitome of elegance and femininity. Part of The Alchemist’s Garden range, it offers a distinct floral fragrance featuring white peonies, Lily of the Valley, and Madagascan jasmine – a truly ethereal, elegant choice for spring.
D.S. & DURGA Debaser
This contemporary fragrance reminds us of a hot spring day, featuring top notes of ripe fig, iris, coconut milk, tonka and dry blonde woods to create a heady scent. It was created by Brooklyn-based D.S. & Durga, who changed career tack from architects and musicians to perfumers, creating a thoughtful range of scents inspired by memories and places. From the American wilderness of bygone eras to a heat-soaked afternoon in Mumbai, let yourself be transported with each unique fragrance – Debaser is our must-try.
Penhaligon's Highgrove Bouquet
In partnership with Highgrove Gardens, luxury parfumerie Penhaligon’s has captured the essence of spring. Described as the smell of earthly sunshine, this fresh spring perfume features notes of silver lime, mimosa and cedar. Perfect if you’re after a floral perfume that isn’t overpowering.
Tom Ford Cherry Smoke
If floral scents aren’t your style, try Tom Ford’s Cherry Smoke: an earthy but sweet scent you won’t be able to get enough of. Opening with lighter notes of apricot and osmanthus, it evolves and deepens with smoky accents of leather and wood.
Gabar No. III Swim
Born from the rich history of Myanmar, Gabar aims to nurture the next global vanguard of creatives with a world of fragrances that encourage the use of scent and ritual as meditation. Inspired by the jungles of Hpa-An, No. III Swim is a fresh, dynamic perfume combining lush blackcurrant bud and wild fig with green tea, jasmine and a deep, mossy base of amber and cedarwood. This clean, uplifting scent encourages quiet moments of reflection to find calm, grounding and flow.
Malin + Goetz Strawberry
Challenge your perception of the humble garden strawberry with this clean yet complex scent from Malin + Goetz. A playful blend of bergamot and pink pepper top notes offset the sweetness of mara strawberry, while jasmine and woodland greens delicately deconstruct the fruit’s aroma, mixing with heady cedarwood, oakmoss and orris root to deliver an unexpected experience that will stay with you long after spring has sprung.
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