Men’s jewellery. Your old man knew the score. The rules were simpler back then. The extent of your dad’s jewellery ‘collection’ consisted of a few pairs of cufflinks – at least one novelty golf pair among them – and two or three watches, tops. Signet rings were for stockbrokers and men who owned corduroy trousers; sovereign rings were for men who spent most of their time at the oche, or minding doors; necklaces were for hairy-chested taxi drivers and waiters on the Costa del Sol. Even wedding bands were a little bit sus, a little bit non-U, a little bit (worse) American.

Then things got blurry. Men, weirdly, started sliding their wedding rings onto their ring fingers, rather than into their sock drawers. Some men, men who weren’t even from Italy, began dangling St Christopher pendants from around their necks. Even Jeremy Clarkson, that torchbearer of stonewashed-jeans-and-driving-slipper dad fashion, began waving big, beaded bracelets all over the television.

We’re about to tell you that when it comes to the new rules of men’s jewellery, there are no rules. What we actually mean is that, when it comes to the new rules of men’s jewellery, there are no rules… except for those two sacrosanct style statutes that go without saying: 1) Dress your age. 2) Don’t pretend you’re someone you’re not (i.e. no charm bracelets if you’re a 60-something motoring-journalist-turned-reality-TV-farmer).

Nowadays, there are no rules (see). Thanks to androgynous envelope-pushers like poster boy Harry Styles (Wow! A popstar wearing makeup and heels!), Timothée Chalamet, Jared Leto, Shawn Mendes and (the not androgynous) Daniel Kaluuya and late Chadwick Boseman (who, at the 2019 Screen Actors Guild Awards, pinned a trio of Tiffany & Co. diamond-and-platinum brooches to the lapel of his Ermenegildo Zegna evening suit), we’re free to festoon ourselves with as many gilded add-ons as we like. Brooches, pendants, pearls – as long as you’ve got the minerals to rock the (native) minerals, the world’s your oyster (particularly if you’ve a penchant for pearls).

Still not sure if you can pull off a pinkie? Here’s our A-Z guide (OK, A-V) to the best men’s jewellery brands – designers that know the best way to elevate an outfit is to add an (age-appropriate) accessory.

Astrea London

England rugby captain, British & Irish Lions rugby captain, GQ Man of the Year, Old Harrovian, on-pitch leader, off-pitch style icon, philanthropist, famed pearl-earring wearer and, as of 2026, the first male ambassador for high-end lab-diamond specialist Astrea London; Maro Itoje has transcended the sport that bought him to prominence to become one of Britain’s leading cultural figures. When he’s not sandwiched between the Prime Minister and His Majesty the King at state banquets, Itoje dedicates time to raising money for disadvantaged African children through his charity, The Pearl Fund.

A fitting ambassador, then, for Astrea London, which dedicates a percentage of its own profits to supporting disadvantaged communities in Southern Africa. Founded in 2024 by Nathalie Morrison, with actress-turned-jeweller Sarah Jessica Parker acting as Global Creative Director, Astrea London has made a name for itself as a leader of luxury lab-grown diamonds. The company only works with the top 0.01 per cent of lab-grown diamonds worldwide – such as those found on the brand’s Itoje-approved tennis bracelets.

Visit astrealondon.com

Aequa & Co

Positioning itself as a maker of ‘new school heirlooms’, Aequa & Co has been around since 2023. Operating in the streetwear space, albeit at the elevated end, the brand designs its jewellery – chains, bracelets, rings and pendants – to work with contemporary outfits. Classic, understated designs sit next to bold, progressive pieces. Value for money is one of the company’s founding pillars. Go-to materials include onyx and meteorite.

Visit aequaandco.com

Angara

Founded in 2005 by Ankur and Aditi Daga in the United States, Angara started off selling bespoke jewellery direct to female customers. In 2024, the jeweller was named Luxury Brand of the Year at America’s Glossy Fashion and Luxury Awards. In 2025, Angara entered the men’s jewellery market with a collection that featured sculptural signets, bands, medallions, tag pendants, bracelets and cuffs, all handcrafted and customisable with gemstones, metals, and engravings. Look out for the P1 collection, as seen here.

Visit angara.com

Alexander McQueen

Dark, romantic, and amorous, Alexander McQueen is the men’s jewellery brand Lord Byron would plump for if he were alive today. Skulls, snakes and skeletons feature heavily across Alexander McQueen’s necklaces, bracelets, rings, but it’s not all gothic iconography. Subtler pieces in two-tone materials and precious metals provided a cleaner, more industrial way to accessorise.

Visit alexandermcqueen.com

Alice Made This

When Alice Walsh couldn’t find a decent pair of cufflinks for her fiancé to wear to their wedding, the former product designer decided she’d make a pair herself. And so, Alice Made This. With her now-husband acting as company director, today Walsh leads a London-based team that creates a super-contemporary collection of engineering-inspired bangles, bracelets, rings, necklaces, pins, tie bars and cufflinks. Clean modern jewellery that makes an impression.

Visit alicemadethis.com

Alighieri

A cutting-edge 21^st-century jewellery brand inspired by an epic, allegoric 14^th-century poem. Alighieri, named after Dante Alighieri, takes lines, sentiments and phrases from the poet’s The Divine Comedy and manifests them into avant-garde, ethically-manufactured bracelets, rings and necklaces. A niche muse, maybe, but with more than 14,000 lines, a fount that keeps on giving.

Available at meandem.com

All Blues

Unmistakably Scandi, Stockholm’s conceptual, unisex jewellery brand, All Blues, was created in 2010 by friends Fredrik Nathorst and Jacob Skragge with the aim of championing highly-individual, ethically-sourced conscious jewellery pieces. Diverse finishes and oversized proportions characterise the brand’s collections, which are cast in locally-sourced 925 sterling silver and 18-karat gold.

Available at farfetch.com

Balenciaga

Balenciaga is all about bold shapes, avant-garde lines and statement silhouettes. So, it’s no surprise that the French super-brand’s jewellery pieces are characterised by chunky forms and oversized proportions. Under former Demna Gvasalia (now just Demna), the company embraced the streetwear trend with more success than practically any other luxury fashion house — with recently appointed creative director Pierpaolo Piccioli set to build on that foundation. Like its clothes, Balenciaga’s envelope-pushing jewellery acts as a bellwether for the accessories industry.

Available at farfetch.com

Bleue Burnham

Before establishing his eponymous men’s jewellery label, Bleue Burnham worked at Oliver Spencer as head of sustainability. So, you’ll be unsurprised to learn that his namesake brand is big into recycling. Gemstone-loving Bleue Burnham manufactures bracelets, rings and necklaces from salvaged precious metals. Not only that, but the brand donates a percentage of every sale to carbon-reduction schemes, including tree-planting initiatives.

Available at farfetch.com

Buccellati

When Princess Margaret visited the Vatican in 1949, the first British Royal to visit in centuries, Pope Pius XII commissioned Buccellati to design an icon for the occasion. You can view it at the Chianciano Art Museum in Tuscany. In 20219, Buccellati was acquired by the Richemont group, placing the Italian brand in a portfolio alongside Cartier, Piaget and Van Cleef & Arpels – which tells you everything you need to know about its pedigree.  

Available at mrporter.com

Cartier

Think of Cartier and the first thing that springs to mind will probably be a square- or rectangular-faced watch, so emblematic of the French maison have the Tank and Santos timepieces become. The brand that pioneered the first (series-produced) wristwatch for men, however, also does a far-reaching, and budget-spanning, line in men’s jewellery. Select from a range of bracelets, rings, necklaces and earrings – all of which come with the cachet of owning a piece from one of the world’s leading names in luxury.

Available at selfridges.com

David Yurman

With more than 60 years in sculptural jewellery under its belt, American jeweller David Yurman has become something of an institution on the other side of the pond. The company’s advertising campaigns, shot by celebrated photographers including Peter Lindbergh, have featured Naomi Campbell, Kate Moss and Gisele Bündchen, among others. The wide-ranging men’s side of the business revolves around sleek, modern designs made from precious metals and more avant-garde materials, such as titanium and carbon.

Available at mappinandwebb.com

Deakin & Francis

Tracing a line back seven generations to 1786, Deakin & Francis is England's oldest family jeweller – and, by that token, almost certainly one of the oldest in the world. The company is now in the hands of brothers Henry and James Deakin, who, like their fathers, and their fathers, and their fathers, etc., turn out some of the highest-quality cufflinks that money can buy. The company also creates top-of-the-range rings, bracelets and lapel pins from its historic workshop in Birmingham.

Visit deakinandfrancis.com

Hannah Martin

Like her edgy, alternative jewellery designs, Hannah Martin’s approach to business was somewhat unconventional. A graduate of Central Saint Martins college, Martin honed her jewellery-making skills in Paris, before returning to London to launch an eponymous jewellery brand aimed at men, rather than women. Music is a big influence on Martin, hence punky design codes and collections packed full of attitude. If you’re looking for cool, alternative engagement rings and wedding bands, Hannah Martin might just be the jewellery maker for you.

Visit hannahmartinlondon.com

Hatton Labs

Beloved by Tottenham rapper Skepta and Palace Skateboards founder Sonny Hall, Hatton Garden-based Hatton Labs manufactures affordable contemporary jewellery largely out of recycled scrap metals. As well as on-trend opal rings and pearl necklaces, the brand creates bespoke jewellery using 3D printing for its fast-growing fan base.

Available at farfetch.com

John Hardy

Canadian John Hardy set up his eponymous jewellery business in the early '80s in Bali, where he studied local silversmithing and jewellery-making traditions. Garnering a reputation for elegant and eclectic bracelets, the company’s Bamboo bands have become its halo collection, with the brand donating profits to the planting of bamboo seedlings in Indonesia. Today, all of John Hardy’s pieces are conflict free, sustainably sourced and ethically manufactured.

Visit johnhardy.com

Le Gramme

Manufacturing ethically-minded minimalist jewellery from its base in central Paris, Le Gramme stamps all of its pieces with a unique serial number in a nod to its industrial approach to design. Cable bracelets have become the brand’s calling card, but Le Gramme is also big into paired-back rings and necklaces in sterling silver and red gold.

Available at mrporter.com

Mejuri

Mejuri was founded as an online-only jeweller in 2015 by Noura Sakkijha, an industrial engineer, who believed she’d spotted a gap in the market between high-value fine jewellery and low-vale costume jewellery. Within six years, the brand had sold more than two million pieces and opened stores in the United States, Canada and England. The key to Mejuri’s success? Clean, contemporary designs, in high-quality materials, sold at value-for-money prices.  

Available at mejuri.com

Miansai

For design inspiration, forward-thinking American brand Miansai looks back to the ancient Greeks and Egyptians. A part anagram of the name of its founder, Michael Andrew Saiger, Miansai was founded in Miami in 2009 and has since earned an international reputation for its artfully-crafted silver and rhodium bracelets, rings and necklaces, many of which reference religious and mythologic figures.

Available at miansai.com

Milamore

Milamore, established in 2019, is an American jewellery brand from George Inaki Root, a New-York based designer who finds inspiration from his Spanish-Filipino and Japanese heritage. Mostly, pieces are designed in the Big Apple before being handcrafted in Japan. Androgyny plays a large part, as do high-quality materials (18-karat gold is used as a base material), tradition-meets-modernity designs, and a deep respect for Japan’s time-honoured manufacturing techniques.   

Available at milamorejewelry.com

Shaun Leane

By the age of 18, born-and-bred Londoner, Shaun Leane, was making diamond tiaras for the British royal family on behalf of Mappin & Webb, Garrard and Asprey. In the years that followed, he worked for Givenchy, Boucheron, De Beers, and, most famously, Alexander McQueen (a close friend, at whose memorial service Leane gave a speech). Permanent collections of Leane’s designs are housed in New York’s Metropolitan Museum of Art, and in the V&A Museum in London. And if all that doesn’t convey the qualifications of his work, we’re not sure what will.   

Available at selfridges.com

Stephen Webster

A pioneer of Fairtrade gold, Stephen Webster was awarded an MBE for his services to the jewellery industry in 2013. Two years before he was named Jewellery Designer of The Year at the annual GEM awards. Five years before he was presented with the Couture Design Award for Best in Innovation at the Couture Show in Las Vegas. A brand for those who like their jewellery big, bold and rock ‘n’ roll.

Available at farfetch.com

Tateossian

Former City financier Robert Tateossian left the Square Mile to set up his eponymous accessories label in 1990. Manufacturing cufflinks, bracelets and necklaces from its workshop in Birmingham, Tateossian finds design inspiration in travel and engineering, with globes, compasses and mechanical gears becoming a recurring theme among many of its pieces. The company manufactures primarily from sterling silver, but also does a premium line in 18ct gold, using semi-precious stones, meteorites and even, wait for it, dinosaur bones.

Visit tateossian.com

Tiffany & Co.

While it had offered the odd jewellery piece for men in the past, Tiffany & Co. only launched its first comprehensive men’s jewellery collection in 2019 – 'comprehensive’ being the operative word. When it debuted, the collection included around 100 pieces, split between two families – Tiffany 1837 and Diamond Point. The former celebrated Tiffany & Co.’s history as a maker of tableware and sports trophies; the latter showed off the brand’s more contemporary side.

Visit tiffany.co.uk

Tilly Sveaas

Now based in London, Tilly Sveaas fell into jewellery design while on an extended gap year in Bali. When she established her label in 2016, she concentrated on sustainable silver but has since moved into ethical gold. Eschewing fast-fashion trends, Tilly Sveaas' pieces focus on timeless design and are manufactured to last. Most are remarkably affordable.

Visit tillysveaas.co.uk

Tom Wood

Simplicity, innovation and functionality are the focus of this Oslo-based brand. Dedicated to harming the environment as little as possible, Tom Wood creates small-batch, hand-crafted unisex designs from 925 sterling silver or 9-karat gold. Stones are locally sourced, the company’s HQ is powered by renewable energy, and all suppliers sign up to a code of conduct. Sleek, seasonless and sustainable.

Available at farfetch.com

Versace

If you prefer your jewellery pared-back and minimalist, look away now. Like its loud, logo-embossed puffer jackets, gold-studded backpacks and prodigious footwear, Versace’s men’s jewellery is all about making a statement. Big, bold and boisterous, think thick chains, chunky bracelets and leviathan signet rings. The brand’s Medusa head logo is everywhere, as are Greca prints and heavy baroque details. Go big or go home.

Available at farfetch.com

Vivienne Westwood

Punk, provocative and epigrammatic, Vivienne Westwood’s men’s jewellery, as you’d expect from the late, leading protagonist of both the punk and New Romantic movements, packs plenty of personality. From diamond orb pendant necklaces to crown-topped cufflinks to crystal-encrusted rings, the collection is characterised by irreverent royal and religious references. Mostly made from brass, Vivienne Westwood’s rings, bracelets and necklaces are more affordable than the brand name might have you think.

Visit viviennewestwood.com

Read more: Where to buy an engagement ring in London