best online fashion retailers for men
Image by Paul Gore

The best online fashion retailers for men

10 Jan 2024 | |By Luxury London

The leading one-stop shops for designer menswear

All products are chosen independently by our editors. Luxury London may earn commission on items purchased.

The best thing about online clothes shopping? Simple, choice, easy. Even the most enthusiastic supporters of bricks-and-mortar retail (us included) have to admit, not even the likes of Harrods or Selfridges can offer the width and breadth of designer brands as stocked online at places like Farfetch and Mr Porter.

Whatever you’re looking for – statement ski jackets, sophisticated men’s jewellery, your next black-tie ensemble – you’ll never be able to browse as many outfit options in-store as you can online. Not only that, but with many e-commerce sites now offering next-day delivery, they provide a great get-out-of-jail-free card once you clock that interview/awards ceremony/dinner date you forgot adding to your Google Calendar several weeks ago.

Here’s where to shop online for sophisticated menswear – just remember to pay attention to return policies before hitting the ‘check out’ button…

The Outnet

the outnet

Now stocking more than 350 designer brands, from Alexander Wang to Zimmermann, The Outnet is giving other larger online stockists a run for its money. Having launched in 2009, the London-based online retailer is now setting the benchmark of luxury shopping at discounted prices, with some pieces offered at up to 70 per cent off the retail price.

The Outnet used to source its stock from sister site Net-A-Porter but due to its emerging reputation as a pioneering fashion retail destination in its own right, it now sources directly from designers. As well as great discounts there’s a sustainable element here too, with many brands appreciating that the website doesn’t shy away from stocking past-season pieces as a way of trying to slow an industry that thrives on newness.


Jil Sander ribbed cashmere-blend jumper

Perfect for dressing up or down, this Jil Sander cashmere-blend jumper is a wardrobe staple. Layer over a white shirt and loafers for a day at the office or under a leather jacket for an evening out.

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Image: Gucci

Founded in Munich in 2006, in response to the boom in online luxury shopping and its own personal successes, MyTheresa has been vastly expanding its portfolio in recent years. In January 2019, it launched a kidswear category before finally adding menswear to its remit in 2020. Last year saw the introduction of Life, its new high-end home décor and lifestyle arm.

Despite only three years in the menswear game, MyTheresa is well stocked, with brands on offer including Bottega Veneta, Burberry, Fendi, Gucci, Moncler, Loro Piana and many more. Come for core collection pieces and stay for exclusive capsule collections with designers such as Alexandre Mattiussi of fashion label Ami.


Barena Venezia Masco virgin wool chinos

Barena Venezia’s grey wool chinos are an essential in any well-dressed man’s wardrobe. Whether you wear them with an Oxford shirt to a formal event or a jumper for date night, you’ll be sure to cut a slick silhouette.

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Matches Fashion

Matches Fashion SS22 campaign. Image by Paul Gore
Image: Matches Fashion/Paul Gore

Whether you’re looking for something that will subtly elevate your wardrobe or for that key piece to help you make a statement, Matches Fashion delivers on both fronts. The roster of brands it offers is incredibly impressive and the buying team’s collective eye for detail and understanding of quality is second-to-none.


Jacques Solovière Paris Luco nubuck Derby shoes

Comfortable and stylish for everyday wear, Jacques Solovière’s Derby shoes are modelled after the Bucks silhouette of the 1950s and made from plush nubuck leather with red rubber soles.

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Who doesn't love Selfridges? Once named the best department store in the world, it offers a retail experience that sets the benchmark for luxury shopping. For those who aren't London locals, its website is as well stocked as the store itself, offering access to countless brands. You name it, they have it.

Whether you're looking to update your loungewear or get your wardrobe winter-ready, Selfridges has curated a selection of designers to help. Shop from Canada Goose, Stone Island, Polo Ralph Lauren, Reiss and many more.


Gucci GG logo-intarsia wool-blend cardigan

Channel vintage preppy chic with this Gucci wool-blend cardigan, perfect worn with a shirt and tapered dark trousers. Just let the GG logo do the talking…

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bruberry backpack

In 1970, Browns became the UK’s first multi-brand luxury retailer and, while the business is now owned by Farfetch (which helped finance a new physical store on Mayfair’s Brook Street in 2021), the original mission statement remains the same: alongside big-name brands like Burberry and Saint Laurent, Browns is dedicated to championing emerging talent. The e-tailer has made moves into high-end sportswear with a range of clothing and accessories that make working out and extreme sports that little bit trendier.


Tom Ford crossover leather Penny Loafers

Another staple, great black loafers are more than worth the investment – especially when they’re designed by Tom Ford. This pair has been crafted in Italy and features almond toes, a crossover penny slot, and low stacked heels.

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There aren’t enough hours in the day to browse everything Farfetch has to offer, which is by all accounts the largest online retailer in the world. From heavy-hitting high-fashion houses, such as Gucci and Prada, to niche streetwear and classic menswear brands, there’s no chance of struggling to find something for any occasion. Best of all, there are always items in the sale – and everyone loves a bargain now, don’t they?


Etro notched-lapels wool coat

Made in Italy, this designer coat has been made with virgin wool and features paisley print lining. Layer over your cream jumper and grey chinos for a well put-together look.

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Harvey Nichols

Harvey Nichols Christmas gifts for him

Knightsbridge’s Harvey Nichols is one of London’s foremost retail institutions but it’s not always possible to make the journey to SW1. Thankfully, its online store is just as impressive. In recent years, it has invested heavily in its menswear offering with a wide range of lauded luxury houses to browse through. The buying team carefully picks the very best pieces from each of its brand’s seasonal collections. So, rest assured that what you’re browsing is the crème de la crème of what you’d find in store.


Casablanca Tennis Club Icon printed cotton T-shirt

Casually cool for summer and spring, this baby blue cotton T-shirt would work well with denim jeans and your favourite pair of trainers or with Bermuda shorts on your holiday.




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Mr Porter

mr porter
Image: Mr Porter

Arguably no one does online shopping better than Mr Porter. The huge number of brands the website stocks is simply astonishing, a curation that is bolstered by world-class editorial content. With that said, you needn’t necessarily look beyond the company’s in-house line, Mr P, which is designed by Mr Porter’s highly regarded style team. Fairly priced, it offers modern menswear staples made with top-of-the-range fabrics from factories mainly in the UK and Europe.


Dries Van Noten pleated wool trousers

Part of Dries Van Noten’s AW23 collection, these slim-fit trousers are cut from 100 per cent wool and feature sharp pleats to define the shape. The navy hue is incredibly wearable so will go well with many of the jumpers or shirts you already have in your wardrobe.

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Image: Montblanc

If you’re in the market for coveted high-fashion clothing, footwear and accessories, look no further than Ssense. It is regarded as being the world’s leading online retailer for luxury menswear and womenswear with all the big names, such as Ermenegildo Zegna, Casablanca and Dior Homme, available at the click of a button. Ssense is also known for championing little-known but highly sought-after designers, as well as for stocking dependable names like Drakes and Margaret Howell.


Montblanc gunmetal square sunglasses

Looking to expand your eyewear collection this year? Look no further than Montblanc. This seriously chic pair of sunglasses make for a great investment before summer begins.

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