Where to Buy Bridesmaid Dresses in London

Many cite 'bridesmaid dresses' as one of the biggest headaches during wedding planning. Varied shapes, strong opinions and overwhelming choice can leave soon-to-be-brides feeling frazzled and disheartened. Avoid dress-stress with our guide to the most flattering, versatile and stylish bridesmaid looks available to buy in London, from mix-and-match gowns to contemporary jumpsuits, in a rainbow of delicious colours.


Millie Mackintosh opted for blush pink Ghost bridesmaid dresses for her wedding. The original dye-to-match doyenne, Ghost offers a capsule collection of timeless and romantic dresses, bias-cut in vintage-inspired satin. Flattering, floor-skimming styles are elevated by simple details spanning scooped backs and cowl necks. Dresses come in dusty pink and chalky hues, as well as rich jewel tones.


From £225 per dress, ghost.co.uk

Maids to Measure

While working at Vera Wang, India Sellers saw a gap in the market for contemporary mix-and-match bridesmaid dresses in London, which hit the sweet spot between high street and designer. She founded Maids to Measure with her sister Sinclair in 2012, specialising in feminine, fuss-free silhouettes cut from premium silk chiffon. Colours have appealing names, like frosted fig and cream soda, while stylish details include cut-out backs and dropped shoulders. 

From £175, 100 Waterford Road, Fulham, London SW6 2HA maidstomeasure.com


Whether your bridal party is one or ten-girls strong, look to Whistles for contemporary, cool-girl bridesmaid options. Think minimalist column dresses and flattering wrap silhouettes with subtle feminine details, in a myriad of punchy jewel tones. These are easy-to-wear dresses that your bride squad will actually want to wear again – result. 

From £179, whistles.com


Rewritten was founded in 2016 by ex-work colleagues Katie Arnott and Frances Cookson, both of whom were frustrated at the limited options available for contemporary B’maids. The brand, which has a showroom in Seven Sisters, offers a magnitude of modern dresses and jumpsuits cut from lightweight crepe in a 10-strong colour palette including grey, forest green and berry-pink. There is also a bespoke colour service, for those seeking an exacting shade. 

From £150 per dress, wearerewritten.com

Valle & Vik

While not officially focussing on bridalwear, London newcomer Valle & Vik offers luxurious silk slips and breezy summer dresses in a variety of vivid colours, which lend themselves perfectly to bridal parties. The made-to-order bespoke service is ideal for those with a specific colour scheme.