Where to buy bridesmaid dresses in London

Calling all bridal parties. Here are the best nuptial-worthy styles available this season, frommix-and-match dresses to fluid silhouettes and contemporary jumpsuits– and not a lilac gown in sight

28 January 2020

Halfpenny London

Halfpenny London's meteoric rise in the bridal world continues with the launch of its first bridesmaid collection. The line, aptly called Sister, has been inspired by founder Kate Halfpenny's own wedding in 2012. She had an impressive 21-strong bridesmaid squad - including Erin O’Connor and Emilia Fox - all of whom were different in style, shape and height. Designed with diversity in mind, the Sister range is made up of seven satin looks and goes up to a size 22. Each piece can be customised and comes in three modern colours - navy, grey and dirty pink - with more set to drop this spring. 

From £150, halfpennylondon.com


Rewritten was founded in 2016 by ex-work colleagues Katie Arnott and Frances Cookson, both of whom were frustrated at the limited options available for bridesmaid dresses. The brand, which has a chic showroom in Seven Sisters, offers a capsule collection of modern dresses and jumpsuits cut from lightweight crepe in a rich palette including oyster grey, forest green and berry pink. There is also a bespoke colour service, for those seeking an exacting shade. 

From £150 per dress; allow 10-12 weeks for order and delivery, wearerewritten.com

Valle & Vik

While not officially focussing on bridalwear, London newcomer Valle & Vik offers luxurious silk slips and breezy summer dresses in a variety of vivid colours, which lend themselves perfectly to bridal parties. The made-to-order bespoke service is ideal for those with a specific colour scheme.

Dresses from £395, valleandvik.com


Millie Mackintosh opted for blush pink Ghost bridesmaid dresses for her first wedding. The original dye-to-match doyenne, Ghost offers a capsule collection of timeless and romantic dresses, bias-cut in vintage-inspired satin. Flattering, floor-skimming styles are elevated by simple details spanning scooped backs and cowl necks. Dresses come in dusty pink and chalky hues, as well as rich jewel tones.


From £225 per dress, ghost.co.uk

Maids to Measure

While working at Vera Wang, India Sellers saw a gap in the market for contemporary mix-and-match bridesmaid dresses in London, which hit the sweet spot between high street and designer. She founded Maids to Measure with her sister Sinclair in 2012, specialising in feminine, fuss-free silhouettes cut from premium silk chiffon. Colours have appealing names, like frosted fig and cream soda, while classic details include cut-out backs and dropped shoulders. Visit the elegant showroom on Fulham Road to peruse the collection in full. 

From £175, maidstomeasure.com


Whether your bridal party is one or ten-girls strong, Whistles offers contemporary dresses, jumpsuits and two-pieces that your bridesmaids will actually want to wear again. Think minimalist column dresses and flattering wrap silhouettes with subtle feminine details, in a myriad of punchy jewel tones. 

From £179, whistles.com