Where to Buy Bridesmaid Dresses in London

Avoid bridesmaid dress-stress with our guide to the most flattering, versatile and stylish bridesmaid looks available to love this season

From mix-and-match gowns to contemporary jumpsuits, in a rainbow of colours 


The original dye-to-match doyenne, Ghost offers a capsule collection of timeless dresses, cut in vintage-inspired satin. Select from flattering, floor-skimming styles, characterised by their a bias-cut and simple details spanning scooped backs and cowl necks. Different styles can be dyed to the same colour and are available in dusty pink and chalky hues, as well as rich jewel tones. Millie Mackintosh opted for blush pink Ghost bridesmaid dresses for her first wedding.

From £225 per dress, ghost.co.uk

Maid to Measure

Maid to Measure was founded in 2012 by sisters India and Sinclair Sellars. The London-based company creates fuss-free, flattering silhouettes in premium chiffon. Colours have appealing names, like frosted fig and cream soda, while contemporary details include cut-out backs and dropped shoulders. Pop by the showroom on Fulham Road for the full experience. 

From £175, maidtomeasure.com


The Whistles bridal offering includes a curated edit of modern bridesmaid dresses. Think minimalist column dress and flattering wrap silhouettes with subtle feminine details, in a myriad of punchy jewel tones.

From £179, whistles.com


Rewritten was founded in 2016 by ex-work colleagues Katie Arnott and Frances Cookson, both of whom were frustrated at the limited options available for contemporary B’maids. The brand, which has a showroom in Seven Sisters, offers a magnitude of modern dresses and jumpsuits cut from lightweight crepe in a 10-strong colour palette including grey, forest green and berry-pink. There is also a bespoke colour service, for those seeking an exacting shade. 

From £150 per dress, wearerewritten.com