Saturday 5 July will see the capital showered in colour and love. Streets and spectators will be waving rainbow-themed flags, there will no doubt be some gorgeous, outlandish outfits on show and also plenty of themed cocktails and foodie pop-ups to indulge in. Why, I hear you ask? Pride is returning to London, promising a whole weekend of extravagant celebrations we’re sure you won’t want to miss. 

Alongside the main parade – which will see the colourful extravaganza begin at Marble Arch, travel past Hyde Park, down Piccadilly and end in Trafalgar Square – many London institutions will also be holding their own Pride events. From cocktails and brunches to art installations and popping parties, all created in honour of the LGBTQ+ community and its contribution to society, here’s where to celebrate Pride 2025 in London.

Pride at Covent Garden

Covent Garden is celebrating all forms of love with an immersive installation for Pride, as well as charity events, parties and shows throughout June. From 4-6 July a rainbow light installation will glow throughout the Market Building while the main Pride in London parade will head directly through Covent Garden Piazza on 5 July. Kicking off the festivities will be Seven Dials Market’s West End Drag Party, taking place on 3 July and promising show-stopping performances, lip sync battles, games and some of the biggest divas in the business, before a Big Gay Brunch is held at Actors’ Church on parade day itself. This free-to-attend event will take the form of a village fete with live music, comedy, street food and even photo ops with the stars of Magic Mike Live.

Elsewhere, Shake Shack is joining forces with local LGBTQIA+ charities to donate £1 from every sale of its limited edition rainbow-sprinkled Pride shake, while there will be Pride parties at Covent Garden institution Stereo every Sunday throughout June. For something a little more culturally-led, head to the Royal Opera House, which is hosting special Pride of the Royal Opera House tours celebrating the LGBTQ+ icons of the Royal Ballet and Opera.

Visit coventgarden.london

Pride in Soho

The traditional home of London’s gay community, Soho is the epicentre of the Pride celebrations every year, and for 2025 it’s pulling out all the stops with a vibrant new installation spanning the length of Carnaby Street. Accompanying the colourful canopy will be a range of events and activations including the return of the Aesop Queer Library (offering complimentary books from LGBTQIA+ writers), an in-store party at beauty brand Pixi on 5 July, and 20 per cent off shaves and facials at Muehle from 2-5 July.

Kick off parade day with bottomless brunch at The Little Violet Door (or join its post-parade party from 9pm) before heading to Minzon’s Pride Party. Hosted in partnership with trans rights charity Not A Phase, 50 per cent of all profits will be donated to the charity, with extra donations made for those ordering its limited edition Pride Paloma.

Visit thisissoho.co.uk

Safe Space Salon at Albert’s Schloss, Piccadilly

Just around the corner from the main parade route, Albert’s Schloss is offering a joyful new addition to the Pride line-up with its Safe Space Salon on 5 July. Created in partnership with Absolut and Gaydio, this Pride-day pop-up is designed as a welcoming sanctuary for LGBTQIA+ guests – particularly solo attendees and out-of-towners – to get glammed, connect with others and soak up the celebratory spirit before heading out.

Expect glitter artists, a full glam squad, welcome drinks and tasty nibbles, all delivered with Schloss’s signature energy and warmth. Pride-goers can also book into the venue’s famous Bottomless Brunchen Klub, featuring Alpine-inspired dishes, 90 minutes of bottomless drinks (from spritzes to low & no options), and show-stopping live performances.

And if you’re not partied out after the parade, the fun continues with an exclusive Pride afterparty until the early hours. Whether you’re local or just visiting the capital for the weekend, Albert’s Schloss promises a vibrant, feel-good launchpad for a day of love and liberation.

Visit albertsschloss.co.uk

Pride Party at Oxbo Bankside, Southbank

Celebrate Pride in the heart of Southbank with Oxbo Bankside’s fabulous Pride party on 28 June. Hosted by drag queen and TikTok star Sophia Stardust, this high octane brunch event will include live performaces featuring hits by the likes of Taylor Swift and Sabrina Carpenter, bingo with exclusive prizes, and, of course, a delicious brunch including bottomless starters and desserts and seasonal main dishes. Tickets from £42.

Visit oxbobankside.co.uk

Pride on Oxford Street

Over on Oxford Street, an array of shops, restaurants and brands will be supporting the celebrations by running offers and experiences as part of Pride month. Throughout the month, visitors to Outernet will be treated to a range of art installations inspired by the queer community; alongside returning artworks Loved & Wanted and Emoji Shower: Pride Edition, Outernet has partnered with Hate Hurts All Of Us to create new works drawing attention to the rise in anti-LGBQT+ hate.

Over at Swingers can enjoy special cocktails, including the tropical Miami Vice and zingy Club Classic, with £1 from each donated to Not A Phase, while Boom Battle Bar will also be serving up rainbow-inspired Pride cocktails.  

Visit oxfordstreet.co.uk

Pride at Kapara, Soho

To celebrate Pride in the most darling way possible, head to Soho’s queer-owned hedonistic Eastern Mediterranean haven and LGBTQIA+ favourite, Kapara. Throughout Pride month it will be throwing open its doors for the most exuberant of celebrations and, to mark the occasion, bringing back its much talked-about rainbow babka. Filled with pistachio and tahini and served with a lemon thyme creme anglaise and cherry compote, it makes the perfect centrepiece. Also don’t miss the exclusive Pride cocktails – we love the fruity Pisco Inferno, featuring mango and chilli, and the Rainbow Heatwave, with pineapple and mango-infused rum and vegan cream. 

Visit kapara.co.uk

Oscar at The Crown, Tottenham Court Road

After sell-out runs in New York and Edinburgh, Oscar – part-Oscar Wilde-inspired musical, part-LGBTQ+ club and party – has landed at The Crown on Tottenham Court Road just in time for Pride month. This immersive show is performed in the round and tells of a dystopian future where the only thing to survive are reality TV, glitter balls and the complete works of Oscar Wilde. With the audience encouraged to sip themed cocktails and join in the musical spectacular, expect it to be like no theatre you've ever experienced before.

Visit oscaratthecrown.com

Read more: Cocktail of the Week: Pride in Art by Bankside Hotel