Saturday 4 July will see the capital showered in colour and love. Streets will be lined with spectators waving rainbow flags, there will no doubt be some gorgeous, outlandish outfits on show, and plenty of themed cocktails and foodie pop-ups to indulge in. Why, I hear you ask? Pride is returning to London, promising a whole weekend of extravagant celebrations you won’t want to miss. 

Alongside the main parade – which will see the colourful extravaganza begin at Marble Arch, travel past Hyde Park, down Piccadilly and end in Trafalgar Square – many London institutions will also be holding their own Pride events. From cocktails and brunches to art installations and popping parties, all created in honour of the LGBTQ+ community and its contribution to society, here’s where to celebrate Pride 2026 in London.

Pride on the Plaza, The City

1 July 2026 will see Bishopsgate Plaza, outside the Pan Pacific London hotel near Liverpool Street, transformed into one of the city’s largest Pride celebrations. Set against the backdrop of the Square Mile, this landmark event unites business, culture and community in a vibrant expression of inclusion, visibility and pride, supported by the Eastern City BID, Royal Bank of Canada, Salesforce, Pan Pacific London, City of London Corporation, the Andaz London, and the Diva Charitable Trust. Head down for a drink at Pan Pacific London before enjoying an uplifting programme of live entertainment, led by the acclaimed London Gay Men’s Chorus and Diversity Choir, alongside a curated line-up of performances, experiences and moments of celebration throughout the day.

Visit panpacific.com 

Lima Loves Pride Bottomless Brunch at Señor Ceviche, Soho

Señor Ceviche is giving its much-loved weekend bottomless brunch a colourful Pride twist on 4 and 5 July. Set in the heart of Kingly Court, the Nikkei-Peruvian hotspot is offering its signature £39 bottomless brunch alongside a flight of four rainbow pisco sours per guest. The brunch menu features some of Señor Ceviche’s cult dishes, including chifa chicharrones (crispy pork belly with smoked sweet potato purée), calamares with jalapeño miso salsa, the restaurant’s signature ceviche with sea bass and octopus, and a choice of Peruvian BBQ mains. Located just moments from Soho’s Pride action, this is an ideal pre-parade pit-stop, or for refueling after the celebrations. 

Visit senorceviche.com 

Pride Brunch at Caravan, Covent Garden

Caravan Covent Garden will be celebrating London Pride with a special brunch from 4-5 July. Guests can enjoy 90 minutes of free-flowing drinks – think mimosas, prosecco, and Caravan lager – along with their favourite brunch dish, such as vanilla pancakes, or the signature jalapeño cornbread with fried egg, alongside DJ sets and a few surprises. Expect great food, good people and big Pride energy, with £2 from every brunch sold donated to The Proud Trust to support its work empowering LGBTQ+ young people across the UK. 

Visit caravanandco.com 

Pride at Inception Group, across London

Until 5 July, all Mr Fogg's, Cahoots, Bunga 90, Control Room B and Barts bars will be running their biggest ever Pride fundraising campaign, with proceeds going to Switchboard, the support line for anyone who identifies as LGBTQIA+, with a discretionary £1 added to every bill over £25 at each of the 13 venues. On Pride in London day itself, 4 July, Soho cocktail bar Mr Fogg's Pawnbrokers will be open from 12pm until 3am with Pride-themed cocktails, live entertainment and celebrations throughout the day and night. 

Visit mr-foggs.com 

Sushi Rave at Maki and Ramen, Soho

Maki and Ramen is inviting Pride-goers to skip the Soho queues and head underground for a high-energy afterparty at its Old Compton Street restaurant on 4 July, running from 11pm until 2am. This exclusive late-night celebration combines unlimited sushi, gyoza and ramen with a wide selection of drinks, from authentic Japanese beers to fruit-forward and tea-based cocktails and mocktails. Soundtracking the night will be a DJ spinning an uplifting mix of pop, techno and underground house until the early hours, and plenty of Pride-fuelled revelry. 

Visit eventbrite.co.uk

Pride in Soho

The traditional home of London's gay community, Soho is the epicentre of the Pride celebrations every year, and for 2026 it's pulling out all the stops with a vibrant new installation spanning the length of Carnaby Street. Accompanying the colourful canopy will be a range of events and activations, including the return of the Aesop Queer Library (offering complimentary books from LGBTQIA+ writers) from 3-5 July, and an in-store party at The Little Violet Door on 4 July from 10.30pm.

Visit thisissoho.co.uk

Albert's Schloss Pride Parlour, Soho

Just around the corner from the main parade route, Albert’s Schloss Soho Bier Palace will transform into the ultimate Pride destination: a flamboyant, feel-good haven for revellers looking to glam up, let loose and celebrate in true Schloss style. Whether you’re marching in the parade, celebrating your very first Pride, or simply searching for somewhere that will welcome you exactly as you are, the Pride Parlour will be open from 11am-3pm on 4 July, offering guests the ultimate getting-ready destination, complete with make-up touch ups, sparkle stations, music and cocktails.

And because no Pride celebration is complete without brunch and bubbles, Albert’s Schloss is also bringing back its much-loved Pride Bottomless Brunchen Klub for one giant weekend of extraordinary food, live entertainment and 90 minutes of free-flowing drinks. This year’s brunch will be hosted by Lilly Snatchdragon, with a spectacular line-up of tribute performances from Cleopantha as Lady Gaga, Moira Less as Celine Dion, and Margo Marshall as Madonna, bringing even more glamour to Pride weekend. Strike a pose.

Visit albertsschloss.co.uk

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