With Frieze London and Frieze Masters set to whip the capital’s art scene into a frenzy from 15-19 October 2025, it’s hard to know where to start if you want to make sure you’re seeing all the highlights – especially if you’re venturing to the multitude of satellite events that accompany Frieze Week. With must-dos including official foodie pop-ups, exclusive hotel packages for those visiting from out of town, and a range of immersive cultural, musical, and digital events around London, start planning your diary with our curation of highlights. Here’s to the art of seeing it all…

Frieze London

The cool, younger sibling to Frieze Masters, Frieze London is your go-to for the freshest, most exciting contemporary pieces on the global art scene. Bringing together 168 leading galleries from 43 countries, expect established names – think Hauser & Wirth, David Zwirner and Sadie Coles HQ – alongside emerging galleries representing up-and-coming talent.  

New for the 2025 edition is a ground-breaking floorplan by A Studio Between and an artistic entrance by Portas Vilaseca, The Pit and Soft Opening, which will set the tone with bold statements exploring cross-generational dialogues. The reconfigured layout and entrance has been designed to highlight the fair’s curated sections, including Artist-to-Artist and the new themed section, Echoes in the Present. Now in its third edition and sponsored for the first time by Tiffany & Co, Artist-to-Artist returns with six established artists presenting solo projects, including rising star Ana Segovia who will reinterpret Spain’s golden age of cinema through painting.

Following its successful redesign last year, Frieze’s longstanding Focus section will spotlight emerging galleries up to 12 years old and, for 2025, features 35 exhibitors from more than 20 countries. New names to look out for include Coulisse, Cylinder, King’s Leap and Niru Ratnam.

Frieze Masters

Does your taste run more toward Botticelli than Banksy? Frieze Masters is the fair for you. Here, you’ll find art and antiquities dating back more than 6,000 years rubbing shoulders with works by Old Masters and prominent artists of the early 20^th century. Some of the world’s most famed galleries, including Gallery Wendi Norris, Art Ancient and Schoelkopf Gallery, will be in attendance – making this your opportunity to pick up a piece of real artistic significance.

Even if you're not in the market for a new purchase, Frieze Masters is well worth a visit for its celebrated Spotlight section, which this year is curated by Valerie Cassel Oliver, curator of Modern and Contemporary Art at the Virginia Museum of Fine Arts. For 2025, Cassel Oliver is dedicating the space to underappreciated works from the 1950s to the 1970s while Studio, curated by Sheena Wagstaff, is based on the idea that the artist’s studio can be seen as a time machine.

World-leading diamond company De Beers has partnered with Frieze Masters for the first time to launch Voyage Through the Diamond Realm: an immersive experience that invites audiences to journey through the timeless myths that surround these natural gemstones. Through visual storytelling and soundscapes, the installation reveals the living heritage of diamonds and their cosmic and earthly journeys across time, while echoing Frieze Masters’ celebration of history through rare artefacts as diamonds continue to be one of nature’s most treasured masterpieces. Voyage through the Diamond Realm is the first chapter in a series of immersive experiences that will tour globally across the US, India and China, from early 2026.

Where to eat and drink at Frieze

Sam Falls

Rewilding

Sure, Frieze is all about the art, but surely it can be a little about the food (and drink), too? One brand well-versed in blending the two is Ruinart, whose Art Bar has been a highlight of Frieze for many years. For 2025, it has collaborated with artist Sam Falls to create Conversations with Nature centred around the pigment on canvas work Rewilding, which was created in situ at the historic Taissy vineyard in the Champagne region.

The work blends elements from the vineyard with plants introduced to foster biodiversity and, by arranging emblematic local flowers, leaves and branches onto the canvas and spraying them with pigment, the plants left their imprint as the colours reacted to humidity. This immersive exhibition is, of course, best accompanied by a glass of Ruinart Blanc Singulier, R de Ruinart, Ruinart Blanc de Blancs or Ruinart Rosé.

For sustenance, beloved Italian restaurant Trullo will bring its trattoria charm to Frieze Masters for the first time. Serving a special menu for the duration of London’s headline art fair, expect Salcombe Bay scallops with garlic, fresh pasta dishes such as beef shin ragu pappardelle and Milanese classic osso bucco with saffron polenta and gremolata. The pop-up will echo the warm, relaxed spirit that has made Trullo so popular: think white tablecloths, silky pasta, and wines that linger long in the memory. 

Sessions Arts Club will return to Frieze London this year with a pop-up restaurant featuring a seasonal menu by head chef Abigail Hill and an immersive space designed by Sessions Arts Club founder and artist Jonny Gent. For this year’s edition, dishes mirror seasonality and the menu features Carlingford oysters, Cobble Lane fennel salami, Jerusalem artichoke risotto, and goat’s curd with rainbow chard. The pop-up restaurant is an installation in its own right, having been designed by Gent, alongside Russell Potter from Soda Studio and Richard J McConkey from A Studio Between, to merge prehistoric reference points with cinematic light and sculptural forms, blurring the lines between restaurant, art installation, and working studio. 

Ham Yard Hotel

Transported from Soho to Regent’s Park, Ham Yard Hotel’s restaurant will return for its fourth year, unveiling a vibrant pop-up designed by Kit Kemp that brings together bold modern European cooking and creative cocktails. The menu celebrates late harvest produce, with dishes including devilled eggs with black truffle, roasted pumpkin and sprouting broccoli salad, and handmade potato gnocchi with girolles and sheep’s cheese. At the bar, the team will be unveiling Ham Yard’s latest cocktail menu, Liquid Art, which translates the hotel’s renowned art collection, featuring the likes of Sir Tony Cragg, Eileen Cooper and Howard Hodgkin, into nine creative serves. The beloved cake trolley will also return and on 13 October, the final day of the fair, a traditional Sunday roast will be served with all the trimmings.

Where to stay during Frieze Week

Rose Electra Harris

Rosewood London

The ultimate bolthole for art enthusiasts, Rosewood London is offering a design-led stay in the capital. New this year is an artist residency by London-based Rose Electra Harris, whose vibrant aesthetic has been installed across key areas of the Holborn property for viewings and purchases. Combine with the Artistic Getaway Package, which includes an expert-led exhibition tour by Rita Del Curto Askenasy of MTArt as well as a luxurious suite, two VIP tickets to Frieze London, exhibition chauffeur service, a bottle of champagne on arrival and breakfast for two. 

The Landmark has also partnered with Frieze London for the first time, offering an overnight stay where art meets indulgence. From 15-19 October 2025, guests can check into one of its elegant rooms or suites, enjoy breakfast beneath the soaring palms of the Winter Garden, and step straight into the heart of London’s most prestigious art fair – with two complimentary tickets to Frieze London and Frieze Masters included. 

John Atkin at Nobu

Frieze Edition Afternoon Tea

Nobu Hotel London Portman Square will be elevating the Frieze experience in true Nobu style. Just a stone’s throw from Regent’s Park, the hotel will celebrate the world-renowned art fair by hosting an exclusive exhibition by acclaimed British artist John Atkin, accompanied by a limited-edition Frieze afternoon tea, while also bringing classic Nobu dishes to Frieze Masters 2025 from 15-19 October. 

From 13-26 October, guests and visitors alike will be able to explore John Atkin’s exhibition at the gallery space at The White Box. Bringing together a selection of wall-based works and freestanding sculptures, the exhibition, exclusively curated by Gesture Gallery, reflects Atkin’s unique approach to form, material, and architectural influence. To complement the exhibition, dine on the Frieze Edition Afternoon Tea, inspired by Atkin’s evocative sculpture piece Nomad and featuring sweet treats like the Nomad grapefruit and passion fruit delight, alongside savouries such as spicy tuna crispy rice, sushi house roll, and the Nobu-style wagyu slider.

Broadwick Soho

Finally, Broadwick Soho is also offering an art-led base for the Frieze crowd this month. As an official hotel partner, the Soho hotel will host its first-ever art tours on 14 and 15 October, with curator Jonathan Brook guiding visitors through the 300-strong collection and its hidden stories, including Peter Samuelson’s portraits of Soho lodgers from the 1960s and Andy Warhol’s Shoe Sketches, which were once part of David Bowie’s estate.

Throughout Frieze week, Broadwick Soho welcomes art lovers to stay and unwind with exclusive dining privileges, which can be redeemed by presenting a Frieze ticket on arrival. All-day cafe Bar Jackie and rooftop bar Flute will both offer discounts, while Italian restaurant Dear Jackie will offer a complimentary glass of champagne for Frieze-goers at lunch. Plus, from 12-20 October, guests booking suites at Broadwick Soho will receive a pair of VIP tickets to both Frieze London and Frieze Masters, granting entry to the VIP preview days, access to a curated programme of events, and other perks such as guided tours. 

Mandarin Oriental Mayfair, meanwhile, is hosting plenty of art activations this month (see more below) and wasn’t going to miss hosting aficionados in its five-star surroundings either. Offering exclusive VIP access to Frieze London, in collaboration with Ruinart Champagne, book from 11-23 October to enjoy a bottle in your suite and access to the spa. 

Satellite exhibitions

Can't get enough of art and antiques? Lucky for you, LAPADA is moving into Mayfair's Berkeley Square just a couple of weeks after Frieze, hosting the world's finest galleries, dealers and specialists. From 28 October - 2 November, more than 80 distinguished dealers from across the UK and beyond will come together for what promises to be the most dynamic fair yet. Highlights include Butchoff Antiques’ largest ever stand, the return of Whitford Fine Art after a decade, and newcomers Gladwell & Patterson (London’s oldest gallery) and Portland Gallery. Alongside Haute Jewels, the fair continues its tradition of showcasing world-class antique jewellery with dealers such as Anthea AG Antiques Ltd and A Rakyan Collection Ltd, as well as horology specialists Timewise Vintage Watches and Richard Price & Associates.

New for 2025 is a celebration marking the centenary of the Art Deco movement, where BBC Antiques Roadshow expert Serhat Ahmet will be on hand to present rare pieces such as a Sèvres vase designed for the 1924 Paris Olympics and AntikBar will showcase an original 1935 Monaco Grand Prix poster by Geo Ham priced at £37,000. Finally, LAPADA will be sporting a new look thanks to design house Adam Ellis Studio who has wrapped the marquee in a bespoke Carnival Bloom print, inspired by botany, zoology and antique printmaking.

The Birley Clubs will also be hosting art activations throughout Frieze Week. George will be showcasing the work of Chris Levine, internationally acclaimed for his groundbreaking light portraits and immersive installations, including his iconic portrait of Queen Elizabeth II. On 14 October, Levine will join curator and advisor Katy Richfield to discuss his practice and the intersection of light, perception and art, before an after-party at The Hound Bar where Daniel Lismore will take to the decks. Around the corner, Annabel’s will be collaborating with contemporary artist Daniel Arsham, known for his distinctive sculptures, from 13-19 October, and Mark’s Club will present an intimate exhibition with Richard Green featuring six modern masterpieces tracing the evolution from Impressionism to Fauvism.

Mandarin Oriental Mayfair has launched a new rolling collaboration with Mayfair Design District (MDD), kicking off on 15 September in time for Frieze. The inaugural exhibition, titled Elemental Resonance, will run until January 2026. Exploring the enduring power of the four classical elements – earth, water, air, and fire – the works reinterpret these forces through contemporary design and sculpture, reflective of the hotel’s original interior design. 

As part of the wider art programming, Mandarin Oriental Mayfair will host a curated Art Talk breakfast on 13 October, where curator and co-founder of MDD, Anne-Laure Pingreoun, will join exhibiting artist Eleanor Lakelin for an insightful and empowering discussion around the intersection of space, sculpture, and architecture. Finally, the hotel will also offer private, personalised art tours designed to immerse guests in Mayfair’s vibrant cultural scene.

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