
The finest family members’ clubs in London
London's family-orientated members' clubs offer all manner of creative pursuits for little ones – with plenty of perks for parents too
London is home to some of the world’s most impressive private clubs, but few of these are child-friendly. Soho House is an adults-only zone on weekends, and you’ll be met by a cold stare if you venture to the likes of 5 Hertford Street with a toddler (plus the stairs are wholly impractical with a pram).
A select handful, however, have been designed with London’s littlest residents in mind. Buoyed by bright décor and freshly-cooked meals, little emperors and empresses can indulge in all kinds of creative escapades, while parents unwind with cocktails and spa treatments. New hybrid working models also mean that families are now seeking all-encompassing spaces, with co-working, crèche and nursery facilities under one sleek roof. From eco-conscious interiors to the most sumptuous soft play areas in Britain, these are the best family members’ clubs in London.
Purple Dragon, Chelsea


Purple Dragon opened in 2008 and paved the way for members’ clubs putting children at the fore. Created with ultra-high-net-worth families in mind, this is where you’ll find the One Per Cent in their natural habitat. Members have included Victoria Beckham and Kanye West, chauffeur-driven children are accompanied by bodyguards and staff are fluent in up to 26 languages, including Arabic and Mandarin.
The club boasts a 15-metre indoor swimming pool, a library of Taschen books, trampoline pods and an elite soft play area. Activities at Purple Dragon are far-reaching and seemingly endless: Da Vinci art workshops, swimming lessons, Ancient Greek pottery adventures and cookery classes, where budding master chefs can try their hand at making bread, sushi and Swiss rolls. In the interactive zone, little ones can sample golf, clay pigeon shooting and Formula One racing via high-tech simulators. There are no daycare or crèche services, but all activities are run by qualified Play Buddies.
30 Gatliff Road, SW1W 8DP, visit purpledragonplay.com
Cloud Twelve, Notting Hill


Serenity is not often a term associated with tiny tots, but Cloud Twelve’s unique model combines therapeutic spa and wellness offerings for adults with, quite possibly, London’s chicest crèche and kids’ club. The concept was founded by Jenya Di Pierro, a former fund manager and qualified naturopath and herbalist. Di Pierro previously lived in Japan and wanted to recreate an Asian spa experience in London, while also fostering a sociable, engaging space for well-to-do families.
Downstairs is a delightful, forest-themed soft-play centre, with breakout interactive play areas. Here, children up to the age of 11 can enjoy ballet lessons, cookery classes, arts and crafts. Parents can watch from the lounge while their little ones learn about botany, or sing along to a performance by the club’s theatre production team.
Members can enjoy complimentary crèche time, allowing weary parents to explore the myriad wellness facilities upstairs, including a hair salon, nail bar and cosseting spa, complete with a Himalayan salt room. There's also an impressive Wellness Clinic on the top floor, which combines traditional Chinese medicine and natural therapies with modern science. Osteopathy, acupuncture and reflexology are all on the menu, as well as craniosacral therapy for both adults and babies.
2-5 Colville Mews, W11 2DA, visit cloudtwelve.co.uk
b_together, St John's Wood


Maggie Bolger sold her Maggie & Rose chain in 2019 but wasn’t quite finished with her foray into family spaces. Considered a trailblazer in the industry, she now owns and runs B_together in St John’s Wood, pegged as one of the best family members' clubs in London combining creative learning and pre-school classes with a co-working area for adults.
Ensconced in soothing, neutral tones and trailing greenery, members can relax in the club lounge while their offspring partake in lively art, music and dance classes in the play area. Further highlights include flexible childcare for children aged six months to five years, as well as creative camps during the holidays for four to 11-year-olds.
47 St John's Wood High Street, NW8 7NJ, visit b-together.com
Jaego's House, Kensal Rise

Images: Hannah Burton

Jaego's House is a family members' club and nursery in Kensal Rise which joined the London roster in 2022. Spanning 20,000 sq ft, this sweeping space features a jungle gym, supreme soft play area and a kids' cinema, as well as a restaurant and waterside café. There is also a crèche and child-minding services, allowing parents to unwind in the adults-only co-working area, gym or library.
The family members' club is adjoined to Kensal House Nursery, positioned in a Grade II-listed white stucco building. It offers a bespoke curriculum, which has been thoughtfully created with consultation from leading childcare experts. The nursery benefits from exclusive access to Jaego’s House facilities, including a jungle gym and soft play.
The White Building, 557 Harrow Road, W10 4RH, visit jaegoshouse.co.uk
Jesse's House, Parsons Green


Opened in 2024, Jesse’s House in leafy Parsons Green is from the team behind Jaego’s House above. Like the original, it combines a nursery, soft play and packed programme of sensory and after-school activities with a gym, fitness studio and co-working space. With complimentary childcare included in the membership, parents can pop their little ones into a club or the creche while they try a reformer Pilates class or unwind with a glass of wine in the restaurant. Additionally, there are indoor and outdoor swimming pools, with plenty of open-air playing space too. Whether you need to borrow a Moses basket for your newborn or sterilise a bottle, the team has thought of absolutely everything a family might need during their visit.
8-10 Heathman's Road, SW6 4TJ, visit jesseshouse.co.uk
The JJ Club

While The JJ Club has no physical space to host its members (yet), this virtual club is dedicated to enhancing family life and community relationships. Targeting modern families, founder Molly Aldridge was inspired by her two sons, Jake and Joshua, to create a supportive space for parents as they juggle work and home life. Memberships here (£15 per month) can unlock exclusive special offers and perks for up to 50 London brands, from discounted Pilates classes at Reformer Collective and 20 per cent off bills at Michelin-starred restaurants such as Chez Bruce, to soft play and classes at Clapham-based Millie and Maisie and access to a complimentary run clubs.
Members also receive access to The JJ Club’s coveted Little Black Book of local and nationwide experts and services, from tutors, nannies and dog walkers to interior and garden designers, stylists and psychologists. They say it takes a village – and The JJ Club offers just that.
Visit thejjclub.co.uk
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