I’ve been working on it for about five years now and it’s something I’ve always wanted to do. When I was younger, my sister and I were really into finding new organic products and I wanted to create something that was for everyone, especially those with sensitive skin, but had the luxurious packaging you don’t normally find with sensitive skin brands. I’ve worked on all the formulas with a company called Pebble and Co, so I’ve overseen it from start to finish and through trial and error.

Every time I would have breakouts and eczema flare-ups, I found it really difficult to find the right products to use. I was spending a lot of money on certain things and it often made my skin worse and would overcomplicate things.

It was personal but I felt like a lot of people felt the same. There were a lot of added fragrances that were unnecessary and then, when you were looking into very plain products, they were almost too medicinal. Organic products in general didn’t really have the same appeal in terms of something you wanted in a beauty item, so I really wanted to combine those two things.

My mum was always trying different things, but she also has a ‘less is more’ approach. She used to use a lot of things from around the house, like walnut and almond oil for her body and hair, and make her own scrubs. My sister was also really obsessed with that and she was the one that got me into organic products.

It also became a little community between my friends where we’d all be asking what products we were using [and what worked]. It became this trial-and-error thing between all of us, and I just got more and more into it.

I wanted to be a tightrope walker and a veterinarian when I was a child. But, in terms of modelling, I sort of fell into that by accident. I’d planned to do it a bit when I was younger and do a job here or there, as it was really important to me to stay in school. Because my mum’s a model, I’m very aware of how that can put a short time frame on things, so it was always important to me to have something else as a backup.

In terms of business, it’s always been something that interested me. Seven years ago, I invested in Bleach London, which was my first foray into this industry. I’m very much behind the scenes on that and I’m not the face of the brand, so that inspired me to set up my own business and do something I felt passionate about.

I will try out everything. A big part of wanting to launch a skincare brand has been because my skin goes through a lot. I wear lots of different makeup, bleach my brows and eyelashes, and that inspired me to work on skincare as it was something I could do for myself after work when I really didn’t want to have makeup on.

They’re both very driven, so I don’t think there was any pressure on me. If anything, they would’ve probably preferred me to be a lawyer, but I don’t think they mind as much now.

I started 15 years ago so it’s definitely different, but as far as advice, I would say it’s always best to have a backup. I’m very fortunate that I’ve been working since I was a teenager. When I started, I thought it was only going to last a year and I feel very lucky to still be doing it in my 30s. Modelling is very seasonal and about the girl of the moment, so that’s why it’s always good to have a backup option.

I loved Drew Barrymore in the Nineties and I’ve always been inspired by Old Hollywood actresses, which has always been part of my mum’s look as well. She always does her own makeup for everything. I can do it a little bit but she can do full glam on herself.

[My mum] is also someone who knows how to dress down and is always gardening in jeans. She shows how you don’t have to be full-on all of the time to also be glamorous, and that’s inspired me. You can have those days where you’re not dressed up or not wearing makeup.

I think there’s a lot of pressure on us to all be doing these really glam TikToks where we’re doing tons of contouring every day, and it gets a bit much. Nobody needs to do a full face every day.

Being on the cover of Vogue is a big highlight for me, but I also love doing collaborations with brands and getting to the point where I could design, like I did with Hudson jeans. That inspired me to be entrepreneurial.

Another highlight was starting Bleach London with Alex Brownsell, who’s the creative director and founder, my business partner and also my best friend. We worked together on one of my first ever shoots when I was 14 or 15 for iD magazine.

With the recent May shoot, I was able to do the creative direction, picked out the photographer and the set design. It was a really collaborative process with a lot of people in the industry and it was fun for me to be part of that. I was really involved and normally I’m the last part of the process, so it was interesting to see it from start to finish. That was definitely a highlight for me.

It’s been amazing. I think people assume I must have a say about how I look in photoshoots and they don’t understand that [I don’t]. Sometimes people ask your opinion and then sometimes it’s a separate creative [aspect].

I keep on saying different ones because I like them all. The superbalm is a multi-purpose balm which you can use on the go and it has sweet almond oil, shea butter and British beeswax. Part of the proceeds of that product, and several others, go to the WWF and that was really important to me.

I also love the cleanser as it’s hydrating but doesn’t leave residues to give you that clean feeling. It also has red clay in it and I’ve been using it for years. It was the one product that didn’t need many changes.

The kelp mask is 100 per cent kelp and biodegradable. I’d never seen anything like it before and I wanted to create a different sheet mask because they don’t always react the best to [my skin] and they can be wasteful if you’re using them every day. [With this mask], you’re literally putting seaweed on your face and it comes in two pieces so it fits well.

I didn’t feel that, especially in the UK, there were enough products like this. There’s a lot of natural skincare but I really thought about this brand from start to finish in terms of its environmental aspect as well; our cartons are 100 per cent recycled card and the products are housed in glass.

The organic element was important because of how much your skin absorbs products, especially when you wear them every day. I found I got amazing results when I was using organic skincare products but they weren’t readily available. I never thought about the organic element being a huge talking point. I just thought of course it’s going to be organic!

When I’m travelling I often spend a lot of time by myself, so I always do the same skincare routine wherever I am to keep me grounded. It’s the one thing I can keep the same wherever I am. I love hot baths with Epsom salts, long walks, and yoga and stretching before bed. I take 20 minutes for myself every day and switch off from the outside world.

I really miss the parks and feeling like I’m more in nature than I do here [in LA] or other big cities. I grew up in Richmond so I’m used to that and walking there is so much nicer as you can just walk around the whole city for several hours.

I do miss being able to meet up and go for Sunday lunch at the pub. This makes me sound like a weird tourist but it’s definitely something I really miss. When I come back, I’m always like, “Who wants to come for a Sunday roast with me?”

I’m really into food and trying new places. I recently went to Trullo in Angel and it was delicious. I think it’s the best Italian food I’ve had in London. It’s already so busy so I can’t say anymore! There are so many nice pubs in Angel too, but I love north London, and east, and west – anywhere I can find.

I really want to go to Japan next year, it’s something I’m manifesting. It’s one of my favourite places: I love the food and the people, and I find it very calming. It’s such a culture swap.