what to wear to notting hill carnival

What to wear to Notting Hill Carnival: Your guide to celebrating in style

22 Aug 2024 | | By Luxury London

Get out your glad rags, Carnival is back and bigger than ever

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On Saturday 24 August, Notting Hill Carnival will make a triumphant return to the streets of West London for three glorious days of music, dancing and celebration of Caribbean culture. A highlight of the London calendar, this year’s festivities promise to be bigger and better than ever before, with an expected attendance of more than two million people across the bank holiday weekend; all of whom will be dressed to impress.

Although Carnival has no official dress code, it is becoming an increasingly fashion-forwardplace to see and be seen. This year, for example, will see London fashion hot shot Jawara Alleyne partner with artist Alvaro Barrington on a one-day pop-up offering pieces from the duo’s recent collaborative Untitled Carnival capsule collection, alongside designs inspired the pair’s recent work for the Tate. Hosted at Alvaro Barrington HQ on 24 August, it’s the perfect place to kick off the festivities.

So, if you’re planning to make the pilgrimage this year, you’ll no doubt want to be sure that your carefully-considered ensemble is turning heads for all the right reasons. Not sure where to begin? No worries. The Luxury London team has put our heads together to come up with a comprehensive guide on what to wear to Notting Hill Carnival, without risking any fashion faux pas.

jawara alleyne notting hill carnival
Image: Jawara Alleyne

First, a few basic dos and don’ts of carnival dressing. Don’t use cultural dress for your style mood board (this should go without saying, but any Rastafari hats, cornrows, Native American headdresses or similar will simply leave you looking the fool – best to leave them behind). Do look to Gen Z for a bit of inspiration; their proclivity for neon brights, dopamine dressing, Y2K prints and skimpy silhouettes is ideally suited to the celebratory vibe of carnival. Don’t risk your box-fresh white trainers; the deluge of spilt drinks will not be forgiving – strappy sandals and heels are also a no-go unless you want to be hobbling home early. Do opt for something comfortable that you won’t mind having to throw in the wash – your beat-up gym trainers are perfect for this. Finally, don’t come unprepared – bring a backpack or bum bag to keep all of your essentials safe, and do bring some kind of waterproof jacket to ensure any unexpected showers won’t dampen your spirits.

Aside from comfy footwear and a secure bag, there are a few other essentials to put on your carnival checklist. A water bottle, SPF and your best shades will keep you well-hydrated and protected from the summer heat as you party all day. And don’t forget a pack of tissues for any spills, drunken tears (no judgement) or impromptu toilet stops – sure, some of the locals will most likely grant you access to their bathrooms in return for a little pocket change, but you’ll still want to be ready on the off chance the attendee before you used the last of the loo roll (thank us later). Less essential but still of great importance are portable chargers to avoid any missed photo opportunities or lost friends, and extra layers for the long commute home hours after the sun has set and the music stopped.

Still in need of some outfit inspiration? Look no further, here’s how to ace Notting Hill Carnival style in 2024.

Moody monochrome

Though neon brights are the order of the day for most Notting Hill Carnival attendees, don’t feel discouraged if your personal style is more colour-averse; you can still party as hard as the rest in an all-black ensemble. To bring the bling one would expect of carnival, opt for an embellished piece like this fitted mini dress from swimwear specialist Oceanus. Pair it with chunky Chelsea boots or Dr Martens for an edgy look, intensified by Annoushka's black onyx earrings and Celine's retro-inspired cat-eye shades. Add a black leather backpack – Coach's will easily fit all your essentials. And to really tie things together, style with a pair of fishnet tights and an Acne Studios leather biker jacket.

Oceanus embellished mini dress

£460
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Annoushka Flight Arrow earrings

£495
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Acne Studios leather jacket

£1,550
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Coach Charter backpack

£425
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Celine cat-eye sunglasses

£340
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Dr Martens vegan Jadon II boots

£200
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For men, keep things simple with Rick Owens' functional satin shorts paired with a classic Comme des Garçons T-shirt and black leather trainers. Lean into carnival style with a '90s-style bucket hat and sunglasses. Finish off your monochrome look with a bum bag and some pared-back jewellery, like this black pearl bracelet by MJ Jones and your best bomber jacket.

Comme des Garçons Play T-shirt

£66
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Rick Owens satin shorts

£400
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Taylor Morris Raleigh Sunglasses

£127.50
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Burberry Cason belt bag

£750
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MJ Jones Keshi bracelet

£400
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Prada Re-Nylon bucket hat

£520
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Carnival co-ords

If you can't go all-out in a colourful co-ord set for carnival, when can you? The multicoloured pattern of Maje's matching set will have you feeling right at home on the streets of Ladbroke Grove. Keep accessories within one (fairly monochrome) colour palette. Valentino's crossbody bag is ideal for stashing your phone, purse and keys, and will go great with Sarah Chofakian's super-comfy ballet flats. Add a mismatched pair of earrings and some statement shades and you're good to go.

Maje polka-dots top

£129
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Maje chain-link midi skirt

£279
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Valentino Garavani shoulder bag

£2,650
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Sarah Chofakian Desk ballerina flats

£181
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Percival's twinset is ideal if you're just dipping your toe into co-ord dressing: its black and white striped pattern will work well with a whole host of pieces you already own. Again, keep accessories pared-back and tonal. Veja's canvas trainers will see you comfortably through a day of dancing and can easily be thrown in the wash once you get home, while Jacques Marie Mage's sunglasses will garner you serious style points. Complete the look with a small crossbody bag which won't pull focus from the rest of your 'fit.

Percival Aegean shirt

£160
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Percival Aegean shorts

£110
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Jacques Marie Mage Zephirin sunglasses

£685
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Veja Flip laces canvas trainers

£80
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Back to basics

If you'd rather keep things low-key, you can never go wrong with the classic denim-and-a-nice-top combo. Agolde's frayed denim maxi skirt will look classically cool and make for a nice change from your everyday straight-leg or mom jeans. Pair it with a delicate white top – this one from Rixo screams summer. Play up your colour palette with complementary accessories: On's bright collaboration with Loewe will help bring the look together along with a pair of gold-tone Ray Bans. Accessorise with some delicate gold jewellery

Agolde frayed organic denim maxi skirt

£300
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Ray Ban gold-tone aviator sunglasses

£164
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Loewe x On Cloudtilt trainers

£425
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For the guys, let your top half do all the talking. Frescobol Carioca's abstract floral-print camp collar shirt will easily amp up 7 For All Mankind’s straight-fit jeans. Accessorise simply with blue Dior sunglasses and Church's black leather sneakers.

Frescobol Carioca x John Booth Roberto shirt

£245
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7 For All Mankind straight-fit jeans

£200
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Church’s Ludlow trainers

£700
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Dior CD Diamond sunglasses

£570
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Read more: Notting Hill Carnival: The history, the highlights and what it means to so many