lunar new year gift guide

Lunar New Year 2024: Luxury gifts for the Year of the Dragon

18 Jan 2024 | Updated on: 16 Feb 2024 |By Luxury London

Welcome a year of strength and good fortune with these dragon-inspired gifts

All products are chosen independently by our editors. Luxury London may earn commission on items purchased.

10 February 2024 will officially herald the start of the Year of The Dragon. Lunar New Year, also known as Chinese New Year, is celebrated by cultures across the globe and, as is tradition, each new year corresponds to an animal in the Chinese zodiac – and this year is signified by the only mythical creature on the roster. A symbol of good luck, strength and prosperity, the dragon represents a hopeful year ahead. A time for joy and celebration, Lunar New Year is also an occasion for gifts that symbolise good fortune and blessings.

This year, the dragon motif has been adopted by fashion, jewellery, watch and beauty brands, each of whom has created dedicated Year of the Dragon limited editions to help you bring in the Year of the Dragon in style. From intricate dragon motif scarves to an abundance of red – a colour that represents luck, joy, and happiness in Chinese culture – we’ve curated a Lunar New Year gift guide to help you ring in the new year in style.

Lunar New Year Gifts for Men

Paul Smith Year of the Dragon embroidered sweatshirt

Embroidered with red dragon motifs, this Paul Smith sweatshirt is cut for a relaxed fit from 100 per cent organic cotton. While perfect for ringing in the new year, the subtle motif also makes for ideal casual wear year-round.

£275
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Mulberry x Mira Mikati dragon cradigan

Subverting the usual bright red palette, Mulberry’s Lunar New Year offering includes this cream cardigan. Made in collaboration with fashion designer Mira Mikati, the relaxed fit cardigan includes playful dragon detailing on the pocket and subtle rainbow stitching on the hem.

£695
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Burberry Reversible EKD cashmere scarf

Burberry’s deep red cashmere scarf features the brand’s signature equestrian logo. The perfect cold-weather present for the men in your life, the beauty of this unisex scarf is that you can borrow it whenever you want as well.

£690
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Kenzo Year of the Dragon cardigan

This unisex cardigan is great for those with bold style preferences. Kenzo’s signature tiger icon is embroidered alongside this year’s dragon and further graphic embroidery to the front and back. The unisex cardigan works well with denim and sneakers for a cool off-duty look.

£645
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Amiri Dragon logo-print cotton T-shirt

Perfect for impending summer holidays, Amiri’s logo-print white cotton T-shirt offers a cool blue-hued dragon in a sea of bright reds for the Lunar New Year.

£390
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Burberry wool jumper

Eschew the dragon motif for a classic red wool jumper. This crew-neck jumper makes for a great evening ensemble when paired with black trousers and loafers.

£850
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Bottega Veneta dragon tote bag

Take a page from Jacob Elordi’s book and add a Bottega bag to his wardrobe. This black tote woven from Intrecciato leather is emblazoned with a pixelated dragon motif for a less obvious nod to the holiday.

£4,390
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Off-White 2024 Lunar New Year Out Of Office sneakers

Off-White’s limited-edition Out Of Office sneakers feature red detailing influenced by a hybrid of street, basketball and running sneakers. The rubber sole makes for sturdy support while the chunky silhouette adds instant cool points.

£490
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Lunar New Year Gifts for Women

Self-Portrait Guipure lace midi dress

Malaysian-born designer Han Chong’s brand is known for its feminine, romantic dresses. This red guipure lace midi dress, with its red rose motifs and flared hem, is the perfect dress for a Lunar New Year dinner party.

£400
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Maje wide-leg patterned jeans

Maje has given Lunar New Year fashion a practical makeover with wardrobe classics such as these wide-leg oversized jeans embellished with a dragon pattern. Wear with a red T-shirt or white shirt.

£239
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Anya Hindmarch Lunar New Year dragon leather wallet

A fashionable upgrade to the red envelopes traditionally used for gifting money on Lunar New Year, Anya Hindmarch’s goatskin leather wallet features an animated dragon’s head.

£285
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Liberty London Year of the Dragon silk scarf

For an elegant present, Liberty’s Year of the Dragon scarf is crafted from soft luxurious silk and features a vibrant dragon print. The square scarf will look chic around the neck or used as a hairband.

£95
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Chantecaille Year of the Dragon Lip Chic

Chantecaille’s signature Lip Chic hydrating formula infused with hyaluronic acid has been given a makeover for Lunar New Year, presented in golden packaging detailed with a red dragon. The fuchsia lip colour makes for a glossy and plump look ideal for everyday wear.

£45
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Charlotte Tilbury Queen of Luck palette

Channel good fortune by finishing a red ensemble with a shimmering eye to match. This Charlotte Tilbury Queen of Luck eyeshadow palette includes glossy shades, such as chrome pink, warm terracotta-brown and champagne gold, for a sparkly look.

£45
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Lunar New Year Watches & Jewellery

Harry Winston Chinese New Year Automatic

Symbolising good fortune, Harry Winston’s decadent timepiece sees a diamond-framed dial encircled by an Imperial red dragon diving amongst white mother-of-pearl clouds. Framed by a diamond-set rose gold case finished with a pearl-set crown, and powered by an in-house automatic movement,  this is sure to be a special occasion favourite for years to come.

POA
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Ulysse Nardin Blast Tourbillon Dragon

A celebration of haute horology and métiers d’art craftsmanship, this intricate timepiece from Ulysse Nardin is powered by an in-house calibre UN-172 flying tourbillon movement between which slithers an Imperial dragon. Representing two years of research and innovation, this is a seriously special piece.

POA
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Tag Heuer Carrera Chronograph

A more understated take on the Chinese New Year limited edition, Tag Heuer has given its classic Carrera a makeover in rich red hues. Offered with an 18k 5N rose gold or steel case and dial, each features a panda layout with sunray brushed subdials and a calligraphic dragon at 6 o’clock.

£19,650
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Hublot Spirit of the Big Bang Titanium Dragon

Eschewing classic red for a vibrant colour palette of pinks, purples and blues, this reimagining of Hublot’s signature Big Bang has been created by Chinese artist Chen Fenwan and takes its inspiration from an eastern dragon known as the loong. Limited to 88 pieces, it also features Hublot’s first-ever marquetry rubber strap.

£25,400
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Loquet Lunar New Year charms

London-based purveyor of the capital’s chicest charm jewellery, Loquet has created an array of special charms in honour of the Lunar New Year. Among the highlights are intricately carved figures of dragons, tigers, and rabbits alongside the Chinese symbols for longevity, wealth and fortunes made from 18 karat yellow gold and finished with scarlet enamel.

From £150
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Loveness Lee Zodiac Dragon signet ring

A sustainable keepsake you can wear long after Lunar New Year, Loveness Lee’s Zodiac signet ring is crafted from 18 karat gold-plated recycled silver and sized to sit elegantly on the little finger. Engraved with ancient Chinese calligraphy depicting the dragon, this subtle design is a great addition to your everyday stack.

£175
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Bell & Ross BR 05 Artline Dragon

Limited to 99 pieces and something of a steal at less than £8,000, Bell & Ross’ Lunar New Year special edition watch features intricate all-over laser engraving that extends across the case, dial and bracelet. Add to this an in-house calibre BR.CAL-321 and playful black enamel hands styled as the dragon’s whiskers and you’ve got a real talking point piece.

£7,200
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Hamilton Ventura Elvis80 Skeleton Dragon

If you like your watches avant garde you needn’t look much further than the Hamilton Ventura. This Lunar New Year special edition features a cut-out skeleton dial, through which the calibre H-10-S movement can be glimpsed, while the uniquely-shaped PVD-coated rose gold case is complemented by a rubber strap featuring 3D dragon scales.

£1,885
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Lunar New Year food and drink gifts

Harrods Luxe Chinese New Year hamper

Hosting for the new year is easy with Harrod’s luxe Chinese New Year hamper which includes festive treats such as chocolate-dusted raisins and pecans, jasmine green tea, and iced biscuits shaped like dragons and lanterns in addition to a bottle of Penfolds Cabernet Shiraz. It goes without saying that everything comes packed in a signature wicker basket.

£175
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Fortnum & Mason Lunar New Year biscuit selection

Fortnum & Mason’s beloved butter biscuits packed in a commemorative Year of the Dragon box make for a great hostess gift. The selection includes flavours such as rose, violet, ginger, pistachio and clotted cream, walnut, apricot and almond, and chocolate and macadamia nut.

£25.95
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Louis XIII Year of the Dragon cognac

Louis XIII’s limited-edition cognac comes presented in the brand’s signature decanter and beautiful red packaging subtly emblazoned with a dragon and lotus design. A collector’s item perfect for those already well acquainted with the famed spirit.

£3,500
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Glenfiddich 21-year-old Chinese New Year scotch whisky

If you’re buying for a whisky connoisseur, you can’t go wrong with Glenfiddich’s 21-year-old scotch. Packed in a limited-edition gift box made in collaboration with artist Raku Inoue, featuring a vibrant iteration of the distillery’s famous stag and a wood dragon, savour over a meal of traditional Chinese delicacies.

£199
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Read more: Where to celebrate Lunar New Year 2024 in London