
Lip service: The best red lipsticks to elevate your look
"On a bad day, there is always lipstick" - Audrey Hepburn
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Forget heavy-duty contouring and luminous highlighters. Move over graphic eyeliner and luscious lashes. When it comes to makeup, the only real power play worth your time is a red lipstick. Versatile and flattering, a carefully considered swipe of red has the ability to instantly imbue you with confidence, refine your makeup and truly take things up a notch. Whether matte or shiny, sheer or bold, there’s a perfect red lipstick for every pout – all you have to do is choose your shade.
How to choose the best red lipstick
Fortunately, when it comes to selecting your perfect shade there’s plenty of choice. From blue-toned hues to vibrant orangey reds, your favourite luxury beauty brands have something to suit every skin colour. The first step is to determine your skin’s undertone as this will dictate which shades will be the most flattering. Generally, those with cooler undertones should opt for reds with blue bases, while those with warm skin tones should go for orange and brick-based reds.
How to wear a red lip
The best thing about red lipstick is its versatility: whether you’re running errands or out on date night, a red lip has the power to instantly elevate your look. The general rule for wearing red lips is to leave makeup minimal elsewhere to prevent looking overdone – so no neon eyeshadow or OTT blush – though there are some exceptions to this rule.
Worn with a bare face – comme les Français – a red lip provides the perfect pop of colour for a low-maintenance look. Make yours matte and pair with a classic cat eye and bold brows to evoke Old Hollywood glamour, or try blotting your lip colour with your fingers to soften the edges for a laidback, worn-in approach. To up the ante, prep with a coordinating lip liner then finish with a clear gloss to leave your lips looking luscious and defined. Not into high-octane makeup? Opt for a balm or tint with sheer coverage for a (nearly) natural shade that is much more subtle.
From nourishing balms with the lightest of coverage and grab-and-go bullets, to stay-all-day liquid lips and matte-finish kits, there’s a red for every occasion. Luckily, Luxury London has done the legwork for you: here’s our guide to the best red lipsticks to achieve the perfect pout.
Hermès Rouge silky lipstick

This silky shine-finish lipstick is formulated with a blend of nourishing vegetable oils and butters for intense hydration, plumping and long-lasting colour that feels as though you’re wearing nothing at all. Bright and bold, the Rouge Amazone red will suit a plethora of skin tones, both fair and deep.
Sisley Phyto-Rouge velvet lipstick

Striking and intense, Siley’s velvet-finish lipstick in Rouge Royal is ideal for creating a statement make-up look. A super hydrating formula, enriched with hyaluronic acid and plant-based konjac glucomannans, apply for plumped up volume that feels as good as it looks. Coat on several layers for added drama.
Chanel Rouge Allure L’Extrait

Chanel’s refillable Rouge Allure L’Extrait delivers highly-concentrated colour, nourishment and light-reflecting shine for a radiant red. Shade 854 is a rich, blue-based rouge, ideal for cooler skin tones, adding a touch of sophistication with its bold satin finish.
Charlotte Tilbury Matte Revolution

Charlotte Tilbury’s ruby red lipstick takes inspiration from the starlets of Old Hollywood. Infused with achiote (AKA the lipstick tree) and orchid extracts that nourish the lips, this cult formula contains glowing 3D pigments for a bold matte finish that looks tailor-made for the red carpet.
Dior Addict

Infused with jasmine floral wax and natural oils for all-day moisture, Dior Addict delivers punchy, high-gloss colour for up to six hours without budging or smudging. A bold, cherry red, shade 745, Re(d)volution, will complement a wide range of warm and cool skin tones. Complete with a chic refillable case, this upside-down lipstick is as unique to you as your makeup is.
Fenty Beauty Stunna

Fenty Beauty’s Stunna liquid lip paint delivers high-impact, long-wearing colour in just one stroke, sitting smoothly on the lips without bleeding or feathering. Chosen for its universally flattering undertones – Fenty is focused on ensuring all skin tones are equally represented in the beauty sphere – and soft matte finish, Uncensored is the ideal wearable red for all.
Mac Retro Matte

Beloved by makeup artists, drag queens and supermodels alike, Mac’s Ruby Woo is the cult favourite that put the brand on the map. A vivid blue-red with a true matte finish, this durable, buildable formula is perfect for achieving a retro, fade-proof pout.
Burberry Brit Shine lipstick

Packed full of naturally nourishing ingredients, including rosa damascena and safflower oil, this high-impact, high-shine lipstick delivers bold, full coverage in just one stroke. A vivid scarlet red that contains pro-collagen peptides to plump, apply the 106 shade for vibrant summer looks.
YSL The Bold lipstick

A daring and seductive shade, ignite some colour and charisma into your lips with Yves Saint Laurent’s fearless carnelia. The Bold lipstick is, well, bold, impactful, and infused with natural oils to deliver a smooth, long-lasting finish that will shine all day long.
Tom Ford Ultra-Shine Lip Colour

A hybrid of the brand’s classic lip colour and Ultra-Shine lip gloss, Tom Ford’s Ultra-Shine lip colour delivers a delicate, high-shine finish that provides all-day nourishment. Glossy, creamy and understated, Ile D’Amour is a low-maintenance, buildable red that sits effortlessly on the lips.
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