Game-changing grooming products: SCRUBD
Game-changing grooming products: SCRUBD

6 Game-Changing Grooming Products

24 Jan 2018 | Updated on: 27 Sep 2022 |By Luxury London

Up your grooming game this month with our guide to the latest and greatest products on the shelf in London. Look, smell and feel invincible.

NIOD Hydration Vaccine

NIOD (Non Invasive Options in Dermal Science) is part of the DECIEM conglomerate of brands that also includes The Ordinary and The Chemistry Brand, founded by Mr Brandon Truaxe. The skincare maverick has been credited with disrupting the industry with his fluff-free, results-driven approach to cosmetics.

Dubbed as ‘skincare for the hyper-educated’, NIOD’s target market is the educated groomer – he who will not be put off by highfalutin names such as Sanskrit Saponins (an intensely deep cleanser) and RE: Pigment (a radiating serum). Whether you care to understand the science behind the label or not, these products really do work and will transform your daily routine. Ease in with the Hydration Vaccine, a brightening moisturising serum for daily use.

Hydration Vaccine, £35 for 50ml,

SCRUBD Organic Triple-Milled Soap Block

SCRUBD is a new premium line of natural grooming products made specifically for men, founded by Mark Helvadjian. Energising and anti-ageing skincare is created using natural botanicals, vitamins and essential oils. The aromatic, colourful soap blocks are the stars of the collection, triple-milled for a rich and creamy consistency and available in a selection of invigorating scents including oakmoss and spearmint and Cedarwood and Grapefruit.

From £17, exclusive to Harvey Nichols;

Tom Ford’s Conditioning Beard Oil

All men would like to be a little more like Tom Ford, fact. This luxurious beard oil is your first step, formulated to nourish and condition facial hair. A blend of almond, grapeseed oil and vitamin E is infused with the brand’s signature ‘Oud Wood’ scent to keep your beard soft, smooth and seductively fragrant. You’ll never look back.

Pair with a Tom Ford beard comb for complete sophistication.

Conditioning Beard Oil, £42,

Susanne Kaufmann Body Lotion Line M

Suaanne Kaufmann is lauded for her luxurious, unique lotions made up of natural ingredients, foraged on the foothills of the Austrian Alps. Line M is a masculine collection of face and body care, housed in sleek amber glass bottles. The aromatic body lotion blends chamomile, marshmallow, sage and Vitamin E for a soothing and protective, lightweight cream that absorbs quickly into the skin. The magic ingredient? A plant-based hyaluronic acid, which deeply nourishes and hydrates for longlasting softness.


Vetiver Extraordinaire Shave Cream & After Shave Balm

The French master perfumer Frédéric Malle compares a razor blade gliding through shaving cream to ‘a great skier carving their way with precision down a ski slope’. The ski slope in question is a rich and fluffy, aromatic cream, gently scented with signature Vetiver Extraordinaire and topped with soothing menthol. Follow-up with Malle’s cooling aftershave balm for a fresh, invigorating shave.

Shaving cream, £60; after-shave balm, £80,

B & Tea Balancing Toner

One final crowd-pleaser? This gentle everyday toner by Aesop, so-called for its blend of Provitamin B5 and Green Tea extract that deftly work together to leave skin soft and smooth. This refreshing lotion helps to minimise pores and assist with cell turnover to improve skin tone and elasticity. Use daily prior to moisturising.