Why a winter sports holiday can improve your mental wellbeing – and how to prepare for the slopes

26 Jan 2022 | Updated on: 27 Sep 2022 |By Luxury London

A new study reveals why snowsport enthusiasts are pining for the peaks, following two years of travel limitations

Sponsored by:


According to a new independent study by winter sports specialist Snow+Rock, 38 per cent of snowsport enthusiasts miss the myriad mental health benefits of the slopes. This includes the positive impact of being surrounded by nature, as well as physical exercise and the chance to go completely off-grid.

The findings are revealed in the annual British Snowsports Poll – an independent survey of more than 2,000 British snowsport fans, which uncovers what they have missed most about taking to the slopes during another disrupted season.

Topping the poll was the stunning mountain views at 42 per cent, while 93 per cent polled are keen to find solace in the mountains again when they can. Brits who enjoy winter sports appreciate that it provides an unparalleled opportunity for pure escapism, to completely switch off from the day-to-day.

Snow+Rock is the UK’s leading specialist in outdoor clothing and equipment, with 25 stores nationwide. This includes shops in Covent Garden and Kensington, as well as a concession in Harrods. “We know that snowsport enthusiasts have pined for the positive impact of being on the slopes and that the current uncertainty is concerning,” comments Said Jose Finch, managing director of Snow+Rock. “We are all united by the desire to get back out there.

“As enthusiasts ourselves, we understand there are so many benefits of a visit to the slopes. Being in nature, spending time in the alpine air, and getting away from the daily grind all provide an unbeatable feeling and we hope that there is still the chance to travel this season. This survey highlights that there are plenty of experiences whilst on the snow that you can’t get anywhere else. It really is a tonic for the soul and we’re hoping any disruptions will be short-lived.”

When it comes to sun versus snow, 81 per cent of respondents missed the mountains more than a summer holiday. A resounding 91 per cent insist that snowsports holidays bring you closer to your family and your other half, with 54 per cent claiming that participating in activities together is more bonding than lying on a beach.

But what makes an excellent winter sports getaway? Unsurprisingly, ample snow is paramount, as agreed by 36 per cent of participants, while 33 per cent cited a varied choice of ski runs. Proving it’s not all about the sport, a sociable 59 per cent favour an après ski scene. That said, 19 per cent missed snow fights over après ski, while some missed learning new tricks (14 per cent) or attempting a jump (15 per cent). As for exhilarating experiences, 38 per cent have missed the opportunity to push themselves out of their comfort zone, while a fifth cite racing down a scenic run as being long overdue.

Also revealed in the poll, four in ten participants plan to visit the mountains for longer than usual and 32 per cent hope to return with their closest friends. A majority 71 per cent said that new hybrid working models will enable them to prolong their sojourn to the slopes. Despite large numbers of bookings, more than half of those polled remain concerned about restrictions at resorts and the impact of the pandemic on travel arrangements.

When it comes to sporting attire, 30 per cent plan to treat themselves to brand-new gear. New jackets (41 per cent), gloves (40 per cent), goggles (32 per cent) and skis (23 per cent) are among the items skiers plan to purchase before embarking on winter break.

Mr Finch says: “We know there are still some unknowns about the season ahead, so have been offering customers extended returns on snowsports jackets and pants in-store and will continue to do so until the end of April to offer peace-of-mind wherever winter takes them.”

Planning a getaway to the slopes? Here’s how to prepare

Snow+Rock has compiled an expert list of how snowsports fans can prepare for their next trip:

1. Service your equipment. The experts at Snow+Rock offer full ski and snowboard servicing in-store, to help make sure your gear is in tip-top condition before you hit the slopes.

2. Check if your kit still fits and whether it needs repairing. Take advantage of Snow+Rock’s Repair & Care service to ensure your gear reaches its full potential.

3. Pay particular attention to your ski or snowboard boots. Speak to an in-store expert about getting yours properly fitted for maximum comfort and performance.

4. Visit an indoor ski/snowboard centre or mountainous region in the UK to get some practice in and make sure everything is in working order.

5. Keep fit. Make sure important muscles in the legs and core are prepared for long days on the slopes by training these areas ahead of your trip.

For more information visit snowandrock.com