When Cartier debuted on NET-A-PORTER in 2017, it sold a £113,000 pavé limited-edition Panthère de Cartier watch on the day of launch, which remains the most expensive item sold on the e-commerce fashion site. Another customer promptly purchased a £65,000 Cartier Panthère white gold watch, while an Amrapali necklace and earrings set fetched £64,000.
The stats prove that NET-A-PORTER’s high-rolling customers have no qualms about shopping luxury online and the website’s new platform for fine jewellery and watches will definitely quench their thirst for diamonds and quartz. The one-stop-shop brings together a diverse panoply of global luxury watch and jewellery brands for the first time, including Boucheron, Chopard, Repossi, Venyx, Pomellato and de Grisogono.
NET-A-PORTER was the first online e-tailer to partner with Piaget, Cartier and Tiffany & Co. and will continue to break exclusive brands and limited-edition designs. Look out also for American jewellers including Anita Ko, Catbird and Suzanne Kalan, unavailable elsewhere in the UK.
Fine jewellery and watches are supported by styling suggestions and video content, while VIP customers can enjoy exclusive previews of collections and one-to-one personal shopping appointments. Wishlists at the ready…