Shimmer and sparkle this festive season with De Beers
The jeweller’s exquisite Enchanted Lotus collection takes centre stage this Christmas
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Christmas may be a time of generosity, good cheer and spending quality time with friends and family – but it’s hard to argue that a sprinkling of diamonds wouldn’t go amiss. After all, there’s little else that conjures the kind of joy and gratitude evoked by finding a stunning De Beers diamond under the tree on Christmas Day.
For the 2023 festive season, the Bond Street fine jeweller is celebrating in true sophisticated fashion with a gorgeous campaign celebrating its timeless Enchanted Lotus collection. Starring internationally-renowned models Sui He, Amrit Kaur and Jadi Wegener, the campaign was shot and directed by Alberto Albanese and Stefano Colombini (the artistic duo behind image-making agency Scandebergs) and imagines an elegant winter wonderland illuminated by the unique light of De Beers’ natural diamonds.
Jadi Wegener
Amrit Kaur
Throughout the images, ice blocks in the shape of lotus motifs mirror the brilliance of the white diamonds within the collection, with the campaign showcasing an array of show-stopping diamond rings, dazzling bracelets and heirloom-worthy earrings. A highly symbolic inspiration, and of particular significance to De Beers thanks to its abundance in Botswana’s Okavango Delta, a country the house has a deep connection with, each piece in the Enchanted Lotus collection takes its cues from the flower’s association with eternity, renewal and the power of new beginnings.
While these messages are particularly pertinent at the close of the year, they also reflect De Beers’ commitment to traceability, making a positive impact on the planet and sourcing sublime diamonds that will last a lifetime and beyond. Add to this the unparalleled joy that comes with both giving and receiving these incredible diamonds and it’s hard to argue for a finer Christmas gift.
“The festive season is a time to connect with loved ones and to create magical moments together. As a very special treasure crafted by Mother Nature herself, a diamond can bring extra joy and wonder to the holidays,” says Céline Assimon, De Beers CEO. “The gift of diamond jewellery is so special – it sparks such happiness, not just to the person who unwraps and cherishes it, but also to the individual who chooses it for their loved one. And of course, diamonds are also the perfect way to celebrate yourself.
“Our new campaign captures the feeling of festive enchantment through the dazzling landscape of a winter wonderland, and the irresistible allure of our Enchanted Lotus collection with its beautiful natural diamonds. I am particularly proud to partner with Sui He, Amrit and Jadi Wegener – three powerful, magnetic women who embody the strength and beauty of De Beers diamond jewellery.”
So, which pieces have you got your eye on? Perhaps the new Enchanted Lotus diamond pendant worn by Sui He has caught your eye. Paired brilliantly with a diamond eternity necklace from the De Beers Classic Range (because there’s no such thing as too many diamonds), along with a one-of-a-kind Fancy Vivid yellow-orange diamond ring, white diamond tennis bracelet and sleeper earrings, it’s enough to turn even the simplest of party dresses into a serious statement.
Or maybe it’s the supremely feminine stylings of Wegener, photographed wearing a suite of pieces which pick out the lotus in full bloom in round brilliant and pear-shaped diamonds, that strikes you as an unbeatable gift. We can’t say we’d argue with you. If she’s more of a minimalist, however, the exquisite-yet-understated open bangles, stud earrings and rings worn by Kaur promise an abundance of playful sparkle in designs discreet enough to wear whenever and wherever.
After all, diamonds are for life, not just for Christmas.
Shop the Holiday Gift Guide at debeers.co.uk
