Slowear is your sartorial go-to for a spring spent outdoors

13 Apr 2021 | Updated on: 27 Sep 2022 |By Zoe Gunn

The Italian retailer has reopened its London boutiques – and it has everything you need for a season of picnics and park walks

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This week marked the reopening of non-essential retails in the UK, along with outdoor dining, staycations and the return of al fresco gatherings – which means we’re in for another season spent layering up against brisk spring temperatures.

This time, however, we know what we’re in for and exactly where to go to kit ourselves out: Slowear. The Venetian multi-brand retailer’s boutiques on the King’s Road, South Molton Street and in Marylebone have, after all, long been a go-to for those who care as much about durability, quality construction and design expertise as they do about style.

Slowear’s King’s Road boutique

This is reflected in Slowear’s carefully curated selection of brands; all of which embody the Slowear ethos of combining reliability and performance with an elegant, timeless approach to fashion. Norse Projects, Arc’Teryx and Diemme are stocked alongside Slowear’s four highly-specialised in-house brands: Incotex (maker of the world’s best trousers and pioneer in smart-casual style since 1951), Zanone (knitwear innovator and creator of the best jumper you’ll ever own), Glanshirt (the Italian shirtmaker which trades on thoughtful design touches and impeccable fit) and Montedoro (a leading outerwear designer since 1956 and the name you need to know for your newly al-fresco lifestyle).

Slowear’s edit caters to both men and women, and is also complemented by a range of homewares from the likes of Tom Dixon, Carlo Moretti and R+D.Lab, making its boutiques at once a haven for wardrobe updates and interior design inspiration. Designed more as lounges than traditional stores, Slowear’s boutiques are also the perfect place to wile away a few hours perusing the latest collections over a coffee or a glass of wine – this is shopping done with true Italian flair.

The Teknosartorial suit
Pieces from the Slowear leisure line

So now you know where you should be shopping, the question is, what should you be buying? One of the most exciting new additions to Slowear’s range this season is the Teknosartorial line. The culmination of many years of research and development, the collection aims to provide men with garments which blend the high-performance technical fabrics more often seen in sportswear with the style and elegance of classic tailoring.

Running the gamut of wardrobe needs, from shorts to shirts, each piece is water resistant, heat regulating and breathable while being created to the highest level of craftsmanship. The stand out piece in the collection is undoubtedly the Teknosuit. The two-piece is made from a unique Tekno Gab material – a Japanese cotton-style fabric made from 50 per cent recycled polyester – which is sturdy and crest resistant wheel hanging as elegantly as any Savile Row style. The even better news? It doesn’t need dry cleaning.

Elsewhere, Slowear’s leisure line offers a range of pieces perfectly tailored to the new normal of smart-casual style and working from home. No trousers are better suited to easing you out of your tracksuit bottoms, for example, than Incotex’s soft fitting and incredibly comfortable slacks rendered in a super light cotton and nylon blend. And, when it comes to layering, you’ll thank yourself for investing in Zanone’s signature IceCotton knitwear when the sun goes down. Designed to stay fresh all day and available in a rainbow of colours, slip its T-shirts and polos on beneath a Zanone Flexwool crewneck sweater for effortless spring layering. You can thank us for the tip later.