Modern maternity brands for stylish mums-to-be
Forget elasticated jeans and sack dresses – a new cohort of luxury brands are raising the bar for maternity style
The pregnancy style handbook has been transformed of late. With celebrity mums-to-be like Rihanna swapping floaty dresses and maxi skirts for bump-baring low-rise snug-fitted silhouettes, it’s clear that a growing bump no longer has to mean letting go of your pre-pregnancy style. But sometimes, comfort does come first, especially when you’re growing a life inside you. Skipping skinny jeans that leave marks on your bump or leather dresses that constrict your body is undoubtedly a smart idea. But, thanks to a coterie of stylish maternity brands, you needn’t compromise on comfort or style.
Sure, navigating the endless options can be daunting. When shopping for the cutest maternity ‘fits, it’s essential to focus on the quality of the clothing. A comfy and on-trend silhouette might still feel awkward if the construction is shoddy or the fabric starts falling apart after a few wears. Investing in clothes that’ll see you through the pregnant months and continue to last after is also a good idea.
We’ve scoured the most stylish maternity brands to see you through every trimester and beyond.
Isabella Oliver
London-based brand Isabella Oliver’s maternity clothes are elegant, timeless, and good for the planet. The B-corp-certified company crafts its offerings from organic cotton, recycled wool blends, and high-tech sustainable fabrics like Lenzing, Ecovero and Tencel. The flattering silhouettes make dressing up your bump in professional settings easy – think soft shirt dresses, high-waisted bump-covering skirts, and wool-cashmere blend jumpers with thoughtful button detailing to accommodate your growing bump. Plus, with all its clothing made in Europe by trusted living wage-paying suppliers, investing in this stylish maternity brand helps contribute towards a better planet for your little one.
Bump & Milk
Bump & Milk’s comfortable maternity wear comes directly from an experienced mum. Founder Alex Goyal is a mum to two boys and draws on her personal experience to make the kind of gorgeous maternity clothes that pregnant women actually need. With a variety of dresses crafted in organic fabrics, Bump & Milk makes pieces that last. Breathable and trendy, the bump-highlighting dresses are also made to see you through your breastfeeding journey with accessible and flattering silhouettes.
Ilouity
The perennial struggle of finding good jeans that fit well is especially magnified during pregnancy. Founders Fanny Herngren Rosén and Asli Tunhammar bonded over this very struggle before coming up with Ilouity. Focussing mainly on maternity trousers and leggings, their denim is a blend of cotton, rayon and elastane that looks like premium denim but offers the added comfort and support required during pregnancy. With straight-leg and flared options in multiple shades, you’ll be reaching for these jeans throughout your pregnancy.
Bumpsuit
One for the minimalists, Bumpsuit focuses on maternity loungewear. Soft fabrics mould to the body, forming the perfect building blocks of a simple outfit. Its signature jumpsuit, the eponymous Bumpsuit, is crafted from a super soft four-way stretch fabric that hugs the changing contours of a pregnant body and can be worn pre-, during, and post-pregnancy with equal ease. Layer the jumpsuit under an oversized trenchcoat or opt for the cosy loungewear shorts for peak comfort.
Beyond Nine
Beyond Nine was founded with the aim of keeping personal style alive through big life changes. Helping women stay true to their identities as their bodies change, the collection taps into seasonal trends, with fun printed trousers, wrap dresses, and denim boiler suits. Designed in London, Beyond Nine’s clothing is comfortable, well-made, and stylish enough to wear beyond your pregnancy – as the name suggests.
Emilia George
Redefining sophisticated maternity wear, Emilia George’s designs are 100 per cent sustainable and recycled. The brand uses breathable fabrics to craft fashionable silhouettes like off-the-shoulder knit dresses, ribbed straight skirts, and oversized fur coats. As the brand’s website proudly states, you might be sleep-deprived, but with its collections, you will never be style-deprived.
Visit emiliageorgeofficial.com
Cari
Pronounced ‘carry’, British brand Cari is meant to be a celebration of how mums lovingly carry their little ones physically as well as emotionally. The contemporary aesthetic of the brand manifests itself in its polished work dresses, easy jumpsuits and trendy printed dresses. Dress your bump up in stylish and long-lasting pieces that you’ll be reaching for well after the baby’s here.
Beyond Yoga
All mums-to-be know the importance of moving your body during pregnancy so kit yourself out in Beyond Yoga’s stylish maternity wear. Crafted from the brand’s signature buttery soft, moisture-wicking, UV-protecting Spacedye fabric, its leggings, skirts, tank tops and jumpsuits will be your favourite companions whether you’re meditating in a yoga studio or practicing your serve on the tennis court.
Paige
While this Los Angeles-based brand isn’t entirely dedicated to maternity wear, its maternity jeans selection deserves a shoutout. With a selection of denim options ranging from distressed shorts, boyfriend jeans, skinny jeans, and vintage flared iterations, all equipped with bump-friendly elastic panels, this is a brand to have on your radar for reliable pregnancy style.
