The best independent childrenswear and baby boutiques in London

Mhairi Mann

16 December 2020

From Spanish baby brands favoured by the Duchess of Cambridge to Chelsea institutions and hip Hackney boutiques, here's where to shop beautifully made, stylish baby and childrenswear in London 

16 December 2020 | Mhairi Mann

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La Coqueta, Notting Hill

With a flagship boutique on Notting Hill’s Ledbury Road, La Coqueta has a traditionally Spanish aesthetic, honed by founder and mother of five, Celia Muñoz. Kitting out kids from birth until the age of ten, the label is known for its pastel-hued merino wool baby sets, adorable romper suits, hair bows and Mary Jane shoes in a rainbow of colourways. Prince Louis was photographed wearing one of the brand’s blue and white rompers to ring in Prince Charles’ 70th birthday celebrations, while fans include Keira Knightly, Sabine Getty and Millie Mackintosh.

9am-6pm (11am-5pm Sundays), 61 Ledbury Road, Notting Hill, London W11 2AA

Trotters, Kensington & Chelsea

Trotters, Kensington High Street

For many well-heeled London residents, a first haircut at Trotters is a rite of passage. Sophie Mirman and her husband Richard Ross opened the childrenswear institution on the King's Road in 1990, after growing frustrated at the limited offering of high-end clothing for little ones. Catering to kids aged 0-12 years, it now has outposts in Kensington, Battersea, Chiswick, Westfield White City and a smart concession at Harrods. Shoes are professionally fitted onboard the renowned Trotters train or plane and the shop also offers an array of beautifully crafted wooden toys, books and home decor.

Pepa & Co, Belgravia

Pepa & Co is positioned on London’s charming Elizabeth Street. Founded by Andalucia-born designer Pepa Gonzalez, clothing is designed in London and crafted in Spain. Think adorable bloomers, Fair Isle sets, hand-smocked dresses and smart double breasted coats, all of which are accented by ruffles, velvet trims and cute collars. It also has the royal seal of approval: the Duchess of Cambridge dressed Prince George and Princess Charlotte in Pepa & Co at aunt Pippa Middleton’s wedding in 2017 and the children are frequently photographed in the brand’s beautifully made ensembles. 

10am-6pm (closed Sundays); 40 Elizabeth Street, Belgravia, London SW1W 9NZ,

Rachel Riley, Marylebone

Another childrenswear brand boosted by the Duchess of Cambridge, Rachel Riley gained worldwide recognition after the Duchess began dressing Prince George in her ensembles. Sarah Jessica Parker, Beyoncé and Claudia Schiffer followed suit, leading to a standalone boutique on Marylebone High Street and a concession at Harrods. Riley, a former model and Cambridge graduate, studied pattern cutting at an atelier in Paris before launching her label in 1994. The brand is known for its timeless smock dresses, floral prints and embellished cardigans for girls, and classic corduroy trousers, smart shirts and cable knits for boys. The boutique also stocks nursery furniture, newborn accessories, toys and books. 

82 Marylebone High Street, London, W1U 4QW,

Luna and Curious, Shoreditch

Luna and Curious in Shoreditch is a cornucopia of trendy childrenswear, toys and accessories by European labels like FUB, Bobo Choses and Barn of Monkeys. We love the colourful pom-pom hats, woollen cardigans and Haptic Lab sailing ship kites. There are plenty of treats for adults too – the boutique showcases a curation of independent jewellers, stationery and homeware. 

11am-5pm, 24-26 Calvert Avenue, Shoreditch, London E2 7JP,

Honourable online mentions


Alex and Alexa

Considered the NET-A-PORTER of childrenswear, Alexa and Alexa is where you’ll find baby Gucci, Burberry, Stella McCartney, Fendi and Dior. It also stocks modern labels like Mini Rodini and homeware by Ferm Living.


Snüz lays claim to the SnüzPod, the bestselling bedside crib. With a Scandinavian design aesthetic, the newest SnüzPod 4 includes a lift-off, lightweight bassinet with breathable mesh sides, which zip down for easy feeding. The brand also offers an array of stylish sleep aids, nursery prints and bedding.

Meri Meri

Meri Meri is playfully packed with glittering, delightful party supplies, from illustrated crackers, streamers, bunting and tableware to costumes, cake-toppers and baby accessories. Ignite your child’s imagination with soft toys, mobiles and charming stationery, curated by American-born, Cheltenham-based founder Meredithe Stuart-Smith.