Summer in the city: Annie Officiel has your warm-weather wardrobe covered
Plus, discover the new collection and receive an exclusive discount at the brand’s new London pop-up
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While many are wont to flee the city for beaches and countryside retreats during the warmer months, we firmly believe there’s nothing quite like summer in London. From the capital’s packed seasonal social calendar to its pretty parks in which to take long strolls and plethora of rooftops from which to while away an afternoon sipping rosé and grazing on fine fare, the city comes alive in the sunshine – and who would want to miss that?
But, of course, you’re going to need to be appropriately attired and, the truth is, your usual summer holiday wardrobe simply doesn’t work in an urban environment. Birkenstocks and a kaftan may look chic in Mykonos but we’re not sure your boss would appreciate them in the office.
Which is where Annie Officiel steps in. The London-based fashion house specialises in timeless wardrobe classics designed to transcend trends and seasons and its latest collection – Chapter 5 – is brimming with gorgeous pieces perfect for warmer climes.
A highly curated edit of just nine designs, each is inspired by the nostalgia of summertime in London, with boardroom-to-bar styles that speak to the 24-hour nature of the capital. Elsewhere, fluid lines, floaty silhouettes and lightweight fabrics speak to elegant occasions spent in the city’s tranquil gardens and secret spots frequented by those in the know. Think flattering satin midi dresses, breathable linens and asymmetric draped designs embued with a classic summertime spirit.
As with every Annie Officiel collection, Chapter 5 builds on the brand’s core line of made-in-the-UK pieces, allowing you to create a go-to wardrobe of styles that work together for every occasion. Crafted with fine fabrics sourced in Europe, every design is made in limited runs to avoid waste and ensure quality is always guaranteed.
Most excitingly, Annie Officiel will be hosting a bricks-and-mortar pop-up in Notting Hill, allowing you to get up close and personal with the collection before you buy. Running from 16 May – 3 June 2023, visit the elegant space to see the pieces first-hand, receive personal shopping and styling advice and perhaps even meet Annie Officiel founder and creative director Charlotte Lansard.
Even better, Annie Officiel is offering a 15 per cent discount for every Luxury London reader. Simply quote ‘Luxury London’ when checking out in-store to benefit from this exclusive offer. You’re welcome.
The Annie Officiel pop-up will run from 16 May – 3 June 2023 at 1 Denbigh Road, Notting Hill, W11 2SJ. The Chapter 5 Collection will be available from 16 May in-store and 19 May online. Visit annieofficiel.com for more information and to shop the full collection.