case luggage bric's suitcases

Case Luggage: 100 years of travel expertise on Piccadilly

06 Jul 2023 | Updated on: 05 Sep 2023 |By Luxury London

In need of a new suitcase for your summer holiday? Look no further than one of the world’s oldest luggage purveyors

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Case Luggage

Few and far between are the independent businesses that make it to the ripe old age of 100. After all, even if a brand has the quality and service to promise such longevity, the stars must also align in terms of product offering, management and an ability to adapt and change with the times that simply see many unable to keep up. Case Luggage is not one of these brands.

Having stood proudly at 170 Piccadilly since 1923, when it was known as Revelation, today Case remains one of Europe’s finest purveyors of luxury luggage and accessories. Occupying a prime position opposite Old Bond Street in Egyptian House, a grand building originally constructed in 1812 as the Egyptian Hall museum holding the collection of William Bullock, while other businesses have come and gone, Case has remained a constant on one of London’s most famous shopping streets for a century.

case luggage revelation store
Revelation, the former incarnation of the Case boutique on Piccadilly

Key to its success has been the brand’s reputation not only for quality but also innovation. During the 1920s it was one of the few boutiques to offer the first expandable suitcase and today it continues this heritage with an array of premium sustainable and eco-friendly designs from brands such as Tumi and Samsonite.

Likewise, just as Case survived the World Wars by focusing on offering high-quality products to the noblemen, royalty and society elite of the time, today it continues to thrive by offering its customers luggage and accessories from brands notable for their commitment to craftsmanship, fine materials and impeccable construction. After all, there’s a reason a Bric’s Bellagio cabin bag or Carl Friedrik check-in suitcase turn heads at airports across the globe.

Tumi 19 Degree International Exp 4 Wheel Carry On

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Samsonite C-Lite Expandable Carry On Spinner

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Add to this a tech-forward website that features a unique ‘luggage finder’ tool helping customers source the perfect bag for their trip, alongside handy features like sorting suitcases and cabin bags by airline, and you’ve got a recipe for another successful century in business.

“We are honoured to reach this milestone and to continue serving our customers after a century of operation,” says Stephen Spitz, Group CEO and Chairman of Case Luggage. “We are grateful for the loyalty of our customers and for the support of our community, and we look forward to continuing to provide them with the best possible products and service for many years to come.”

Bric’s Bellagio 2 Spinner

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Carl Friedrik The Check-In

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“The 100th anniversary is a testament to the store’s enduring commitment to providing customers with the highest quality luggage and travel accessories,” adds Managing Director Nic Crossick. “We are proud to have reached this momentous occasion, and here’s to another century of exceptional service and customer satisfaction.”

Shop the full collection at or visit the boutique at 170 Piccadilly, London, W1J 9EJ