The finest family members' clubs in London

Mhairi Mann

26 January 2022

Swiss roll-making masterclasses, ballet, botany and a strict age limit of 12. London's family-orientated members' clubs offer all manner of creative pursuits for little ones – with plenty of perks for parents too

26 January 2022 | Mhairi Mann

London is home to some of the world’s most impressive private clubs, but few of these are child-friendly. Soho House is an adults-only zone on weekends, and you’ll be met by a cold stare if you venture to the likes of 5 Hertford Street with a toddler (and the stairs are wholly impractical with a pram).

A select handful, however, have been designed with London’s littlest residents in mind. Buoyed by bright decor and freshly cooked meals, little emperors and empresses can indulge in all kinds of creative escapades, while parents unwind with cocktails and spa treatments. New hybrid working models also mean that families are now seeking all-encompassing spaces, with co-working, crèche and nursery facilities under one sleek roof. 

From eco-conscious interiors to the most sumptuous soft play areas in Britain, these are London's top members' clubs for all the family. 

The A-list favourite: Purple Dragon, Chelsea

Purple Dragon opened in 2008 and paved the way for members’ clubs putting children at the fore. Created with ultra-high-net-worth families in mind, this is where you'll find the One Percent in their natural habitat. Members have included Victoria Beckham and Kanye West, who has been spotted leaving the club with his daughter North. Often, chauffeur-driven bambinos are accompanied by bodyguards and staff are fluent in up to 26 languages, including Arabic and Mandarin.

The club boasts a 15-metre indoor swimming pool, a library of Taschen books, trampoline pods and an elite soft play area. Activities at Purple Dragon are far-reaching and seemingly endless: Da Vinci art workshops, swimming lessons, jedi training and cookery classes, where budding master chefs can try their hand at making bread, sushi and swiss rolls. In the recently overhauled interactive zone, little Othelia or Horatio can sample golf, clay pigeon shooting and Formula One racing via the pro sports simulator. There are no daycare or crèche services but all activities are run by qualified Play Buddies.

"We have experienced a surge in membership enquiries since the start of the pandemic, as people reappraise what family time means to them," comments founder Sharai Meyers. "We have invested in new equipment and strategies to help keep our entire community safe, like hospital-grade air purification systems, which not only turn over and filter the air but also kill viruses (including covid), bacteria and other harmful airborne particles using UVC technology."

Membership fees are disclosed on application only. 30 Gatliff Road, London SW1W 8DP, purpledragonplay.com

The holistic club: Cloud Twelve, Notting Hill

Serenity is not often a term associated with tiny tots, but Cloud Twelve’s unique model combines therapeutic spa and wellness offerings for adults with quite possibly London’s chicest crèche and kids’ club. The concept was founded by Jenya Di Pierro, a former fund manager and qualified naturopath and herbalist. Di Pierro previously lived in Japan and wanted to recreate an Asian spa experience in London, while also fostering a sociable, engaging space for well-to-do families.

Downstairs is a delightful, forest-themed soft-play centre, with breakout interactive play areas. Here, children up to the age of 11 can enjoy ballet lessons, cookery classes, arts and crafts. Parents can watch from the lounge while their little ones learn about botany or sing along to a performance by the club’s theatre production team.

Members can enjoy complimentary crèche time, allowing weary parents to explore the myriad wellness facilities upstairs, including a hair salon, nail bar and cosseting spa, complete with a Himalayan salt room. Therapies are committed to toxin-free products, while the brasserie is run by vegan restaurant group Erpingham House.

There is a highly impressive Wellness Clinic on the top floor, which combines traditional Chinese medicine and natural therapies with modern science. Osteopathy, acupuncture and reflexology are all on the menu, as well as craniosacral therapy for both adults and babies.

Individual membership starts from £1,200 per year; family membership from £2,000 per year; the spa and wellness clinic are also available to non-members. 2-5 Colville Mews, London W11 2DA, cloudtwelve.co.uk

The original family club: Maggie & Rose, across London

Maggie & Rose was founded in 2007 by Maggie Bolger and Rose Astor, the latter of whom is known for her high society connections and historic family dynasty. Billed as a ‘Soho House for parents’, it was the first design-led members’ club with the under three as its target audience. Astor and Bolger have since left the business but it continues to draw a stylish, well-heeled crowd, with outposts in Kensington, Chiswick, Hong Kong and China.

Membership from £1,680 per annum or £140 per month, in addition to a £100 joining fee, maggieandrose.com

The all-encompassing club with a conscience: b_together, St John's Wood

Maggie Bolger sold the aforementioned Maggie & Rose chain (see above) in 2019 but wasn’t quite finished with her foray into family spaces. Considered a trailblazer in the industry, she now owns and runs b_together in St John’s Wood, with a second site opening in Asia later this year. The club combines creative learning and pre-school classes with a stylish restaurant, retail space and co-working area for adults.

'Imagine the best family club ever, then times it by a billion,' the website declares confidently. Ensconced in soothing, neutral tones and trailing greenery, members can sip cocktails in the club lounge while their offspring partake in lively art, music and dance classes in the play area. B_together also caters to teens, who Bolger believes are ‘often an overlooked group’. There is the opportunity to learn valuable life skills through workshops on personal finance, CV writing, interview techniques and mindfulness.

Further highlights include flexible childcare for children aged one to four, as well as creative camps during the summer holidays for four to eight-year-olds. B_together is also a club with a conscience. Its restaurant, ​​AT Feast, is almost entirely zero-waste, while a chic shop boasts a tempting array of sustainable wares.

Founding Club membership is available until March 2022 at £185 per month with a £250 joining fee. Childcare also starts from £105 per day. 47 St John's Wood High Street, London NW8 7NJ, b-together.com

The newcomer: Jaego's House, Kensal Rise

Opening this summer 2022, Jaego's House is a new family members' club and nursery in Kensal Rise. Spanning 20,000 sq ft, this sweeping superspace features a jungle gym, supreme soft play area and a kids' cinema, as well as a restaurant and waterside café. There is also a crèche and child-minding services, allowing parents to unwind in the adults-only co-working area, gym or library. 

The members' club is adjoined to Kensal House Nursery, positioned in a Grade II-listed white stucco building. It will offer a bespoke curriculum, which has been thoughtfully created with consultation from leading childcare experts. The nursery benefits from exclusive access to Jaego’s House facilities, including a jungle gym and soft play.

The club is the work of Charlie Gardiner, founder of Incipio Group, who is known better for his pop-up bars than his baby-friendly enterprises. “The dream for most parents is to find somewhere that they love visiting just as much as their kids do,” says Gardiner. “And that is exactly how we want our guests to feel about Jaego’s House. I lived in Kensal Rise for six years and walked past this building every day, thinking that it could be transformed into an amazing space. My son, Jaego, was born just 500 metres away and so it felt like the perfect fit."

The first wave of memberships will be available to buy from 1 February 2022; membership is priced from £99 per month, in addition to a £150 joining fee. A family membership costs £150 per month, in addition to a £250 joining fee. There is also a ‘pay and play’ option for families, register your interest now to receive 30 days complimentary access to the club, jaegoshouse.co.uk 

The event: Tarka at Annabel's

On Sundays, Annabel’s nightclub lowers its age requirements and swaps DJs and Dom Pérignon for sticky-fingered arts and crafts. The afternoon is run by the club’s dedicated children’s entertainers, Tarka, and brings together a lively mix of games, puzzles and creative learning for children aged three and up. Meanwhile, parents can enjoy a sybaritic long lunch in the club restaurant. Like everything else at Annabel’s, Tarka is bold, theatrical and immersive.

Free to Annabel's members. 46 Berkeley Square, London W1J 5AT, annabels.co.uk

Read more: The best private members' clubs in Mayfair