When was the last time you gave your everyday fragrance some serious consideration? Unless you happen to be a serious beauty aficionado, chances are you found a perfume you liked at around the age of 19 and have been mindlessly spritzing it on each morning ever since.

And, while having a signature scent is no bad thing, does that (inevitably) ubiquitous big-brand perfume you picked as a teen really reflect who you are now? Plus, with independent fragrance lines, such as Liberty’s LBTY. scent collection, now offering a swathe of new, complex and sophisticated perfumes, there’s never been a better time to find a fresh everyday fragrance that speaks to your refinement and good taste.

Launched in October 2023 with five elegant scents — ranging from Tudor’s woody ginger and amber notes to the bright botanical profile of Adelphi Sun — each fragrance in the LBTY. collection takes its cues from the department store’s iconic textile prints. Accordingly, each is presented in a beautiful glass bottle finished with a unique cap emblazoned with the corresponding print. Definitely a product to display proudly on your dressing table.

Building on the success of these initial fragrances, for autumn 2024 Liberty has introduced three new additions to the collection. Like every scent in the range, each is made in France and has been formulated by one of the world’s leading perfumers, with the new fragrances — Vine Thief, Ianthe Oud, and Hera Reigns — coming courtesy of Nicolas Bonneville and Honorine Blanc.

So, which of the new Liberty perfumes is your perfect match? Here’s everything you need to know…

Ianthe Oud

If your idea of the perfect Sunday morning is pulling on your hiking boots and heading out to discover one of the UK’s many ancient forests, Ianthe Oud is the scent for you. Taking its cues from Liberty’s archival Ianthe print, this deep, woody scent opens with top notes of mimosa and bergamot before expanding into a heart of English violet, cedarwood and myrrh. A warm, rich base of agarwood, patchouli, leather and olibanum develops on the skin for a long-lasting, sensuous scent perfect for when the nights draw in.

£225

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Hera Reigns

Another floral oud fragrance, but this time with a much brighter profile, Hera Reigns pays homage to the eponymous Greek goddess with a spicy, lively top note of pink pepper before settling into a fragrance dominated by jasmine and gardenia — an olfactory reimagining of the feather tendrils and hidden florals seen in Liberty’s Hera textile. Layered over a base of noble ouds, leather, and cypriol, this is an enveloping fragrance that leaves a lasting impression.

£225

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Vine Thief

Inspired by one of Liberty’s most irreverent prints, Vine Thief offers the opportunity to breathe in the vibrancy of a sprawling vineyard, where birds chirp overhead and grapes ripen in the warm sunshine. A youthful opener of strawberry liquor and Orris Absolute is enriched with a heart of leather accord, labdanum and Clearwood, while a sweet, lush base of vanilla and condensed milk adds a touch of the English garden in summertime. Look no further for a playful, joyful fragrance guaranteed to uplift.

£225

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Shop the full collection at libertylondon.co.uk