Twilly by Hermès: A Bottle Full of Joy

We're silly for Twilly, the youthful and feminine new fragrance from Hermès

Usher in the new season with Twilly d’Hermès, a bright and beguiling new fragrance that blends vibrant ginger, floral tuberose and warm sandalwood. Designed with a younger Hermès customer in mind, it distils the French fashion house’s playful elegance and infectious joie de vivre. 

“Twilly d’Hermès has the spirit of absolute freedom,” says perfumer-designer Christine Nagel, who joined Hermès last year, succeeding master perfumer Jean-Claude Ellena. Nagel has developed a wonderful knack for honouring the brand’s illustrious heritage whilst building a new olfactory portfolio that is fresh and modern.

The contemporary concoction is so-called after the slim Hermès Twilly scarf and a miniature, rainbow-hued Twilly encircles the cap of the bottle. This twirling talisman can be tied around your wrist, handbag handle, woven in your hair or simply left as a sweet dressing table detail.

Like an Hermès silk scarf, this effortless new perfume wafts playfully behind you; flutters by your neck and lingers seductively in your wake.

From £70, uk.hermes.com

Mhairi Graham | Copywriter | Luxury London |

All articles by Mhairi Graham