The wet cut can be credited to Vidal Sassoon, who pioneered the defining wash-and-wear look of the Sixties. Wetting hair prior to cutting suited the sharp bob of the decade, however today it is outdated and often hinders a good hairstyle.
I learn this while sat in the chair at Michael Van Clarke in Marylebone. After honing his skills under legendary hair stylist Leonard Lewis, Clarke opened his eponymous salon in 1988 at a time when “nobody wanted to be in Marylebone.” He has watched the area transform into one of London’s most prosperous postcodes.
With its ornate fireplace, flickering Cire Trudon candles and blooming flower pots, it feels more like a private residence than a salon. Comfort is key, with soft leather seats, massage chairs and an extensive food and drinks menu. Clarke’s loyal clientele includes actors, CEOs and often three and four generations of the one family. They all turn out for his world-renowned Diamond Dry Cut™.
“Simplistic wet-cutting assumes all hair is the same and one of four bog-standard looks will do. It is why most people struggle with their hair,” explains Clarke. “Dry cutting works with the hair’s natural movement and texture around each unique face shape.” The result is a low maintenance, personalised style, precision-cut to perfection.
When it comes to my coiffure, I am a volume seeker with length, layers and a fringe. Clarke coolly snips away, deftly following my hair’s natural curves for a sculpted cut that complements my face shape. Only then is it blow-dried (sleek and bouncy, just as I like it). While there is no drastic alteration, I look ineffably better. Movement abounds; my hair sits, swings and styles with ease. Compliments from friends and colleagues start rolling in and my morning routine, previously a laborious ritual of products and tools, is effortless.
The Diamond Dry Cut™ will change your life. Sound dramatic? Try it yourself and see.
Haircuts from £55; £315 for a haircut with Michael Van Clarke; 1 Beaumont St, Marylebone, London W1G 6DF