Descend down the sweeping staircase of the Harrods Beauty Hall and you will find an immaculate new events and concierge space, featuring no less than 14 treatment rooms and interactive masterclass spaces. It is the final chapter in the department store's three-part, year-long refurbishment to become a world leader in beauty and skincare.
“There has been more change in the world of beauty in the last five years than in the past 50,” said Annalise Fard, who has led the trailblazing transformation of the Harrods beauty division. "We have made an unparalleled investment to really push the boundaries of what experiential retailing could and should be.”
Like the ground floor Beauty Hall, the new Events and Services department has been designed by GA.Group, the interior design studio behind notable hotels including the Belmond Cadogan Hotel in Chelsea. A luxurious palette of marble, gold and blush pink velvet creates a contemporary, serene space, where customers can enjoy private consultations away from the bustle of the shop floor.
Treatment rooms are more like studio apartments and individual in their design. The Decorté space is an ode to the brand's Japanese heritage, whilst the adjacent Clé de Peau Beauté room is a chic black replica of the flagship spa in Toyko. Customers can also enjoy exclusive facials by La Mer, Natura Bissé, Clarins and Chantecaille, and the UK's first dedicated Dior and Chanel spa treatment rooms will be unveiled in February.
Harrods has also launched a new beauty concierge service, where you can book consultations and appointments throughout the store, including The Wellness Clinic and Hair Salon on the fourth and fifth floors. It meets the demand of the global Harrods' customer, who is looking for independent, impartial beauty and skincare advice to fit their lifestyle and demographic.
Adapting to the digital age, a 30-seat auditorium offers an intimate space for product launches, expert appearances and interactive masterclasses. Last week, Decorté’s brand ambassador, Kate Moss, kicked off a series of panel discussions, where she revealed her skincare and beauty tips. BeautyBio founder Jamie O’Banion is next in line, followed by representatives from Natura Bissé.
The Harrods Beauty Hall now totals a colossal 90,000 sq ft, making it the largest beauty destination in the world and a one-stop-shop for luxury wellness. Never one to rest on its laurels, the Knightsbridge emporium is set to spruce up its fourth floor hair salon next and, judging by previous developments, it won’t be done by halves.
87-135 Brompton Road, Knightsbridge, London SW1X 7XL, harrods.com
10am-9pm (11.30-6pm on Sundays)