The New Year is the perfect moment for a fresh start – new goals, resolutions, routines, and new ways to express yourself. It’s also an ideal time to discover a new luxury perfume or build a scent wardrobe for the different moments in your life. Make it happen with Notino, the online destination for designer fragrances for both men and women. 

Founded in 2004, Notino has cemented its status as the go-to destination for fine fragrances from more than 1,500 global and niche brands. From renowned names such as Dolce & Gabbana, Yves Saint Laurent, Chanel and Versace, to emerging brands like Initio Parfums Privés and Dr. Althea, new launches are added constantly, meaning you’re guaranteed to find original scents to suit every taste and preference.

2026 is set to see a shift in how we think about scent. Perfume will not just simply be ‘for her’ and ‘for him’, it will be about mood, comfort and everyday rituals, choosing fragrances that support how you want to feel throughout the day and at different occasions. Rather than having one signature scent, it will be about curating perfumes to match the mood and the moment. Not sure where to begin? Discover the fragrance trends set to dominate in 2026, according to Notino.

Modern florals

Florals are evolving. The classic soft and powdery fragrances are becoming lighter and fresher, with airy textures, cool mineral notes and a gentle brightness that works for everyone. Clean, crisp and weightless, modern florals feel subtle and elegant, perfect for everyday wear. Favourites include Carolina Herrera La Bomba and Guerlain Insolence.

Carolina Herrera La Bomba

Guerlain Insolence

The new woods 

Woody scents have had their smoky, heavy, masculine era and are now experiencing a modern update – softer and warmer but without becoming overwhelming, thick or musky. Think notes of cashmeran and light cedar; these fragrances feel grounding and confident. Perfect examples include Maison Margiela Replica Jazz Club and Cartier Pasha de Cartier.

Maison Margiela Replica Jazz Club

Cartier Pasha de Cartier

Reinvented citrus

Citrus scents are experiencing a grown-up, contemporary twist. Instead of simple, classic lemon and orange scents, expect green, bitter and more complex citrus notes like yuzu, pomelo and neroli. Fresh and uplifting, long-lasting and a little unexpected, these scents are ideal for energising mornings. Favourites include Mancera French Riviera and Loewe Agua.

Mancera French Riviera

Loewe Agua

Warm minimalism 

Comforting, gourmand scents are also trending for 2026. Soft and elegant rather than sickly sweet, these include notes of light vanilla bean, almond milk, tonka and hints of honey, blended to feel cosy, elegant and never overly sweet. These fragrances are minimal and quietly luxurious, and examples include Montale Vanilla Cake and Thomas Kosmala No.10 Desir de Coeur.

Montale Vanilla Cake

Thomas Kosmala No.10 Desir de Coeur

How to choose a luxury perfume

It’s important to note that perfume develops differently on everyone’s skin; therefore, it is best to test new scents on your wrist or inner elbow and leave them for at least an hour to see how they sit. Concentration matters too: eau de parfum lasts longer while extrait offers greater depth. Moisturised skin also helps fragrance linger longer. 

Building a fragrance wardrobe allows you to match a variety of scents to different moods and occasions – for example, bright citrus for energy and clarity, warm minimalist notes for comfort, modern florals for refined elegance, and soft woods for understated power. 

With Notino’s exceptional range, you’ll be spoiled for choice for fragrances of all varieties, including curated sample sets to help you discover your next favourite. From global icons to unexpected luxury brands like Dubai-based Lattafa, there’s something for every taste, expression and mood. 

Discover more at notino.co.uk