The multi-faceted design takes its cue from the iconic 2.55 bag.
Chanel's exquisite new wrist candy refashions the house's handbag codes on an enigmatic jewellery watch. The trademark, leather quilting is artfully replicated in miniature on a stainless steel bracelet while the swivelling oblong clasp that sits on the dial is a replica of the rotating double CC Mademoiselle lock.
The clasp clicks open to show a sparkling, princess-cut diamond, alongside the time and minute hands. It can be placed horizontally or vertically to conceal or reveal the time as you please.
The modern jewellery watch features a high-precision quartz movement and is available in four different styles, including a high-glamour, limited-edition model emblazoned with diamonds. The new wristwatch proceeds the highly technical Chanel Calibre 2 timepiece for women, debuted at Baselworld in March, suggesting that the brand is currently flexing its horological muscles.
The new timepiece is accompanied by a black-and-white campaign, intimately shot in Coco Chanel’s former apartment in Paris. Chanel muses Stella Tennant and Alice Dellal star alongside a selection of esteemed women who work behind the scenes at Chanel: fashion studio director, Virginie Viard; fabric director, Kim Young-Seong; visual merchandiser, Agnes Liely and global creative make-up and colour director, Lucia Pica.
Indeed, it feels rather fitting for a women's watch campaign to feature the integral female characters that make Chanel tick.