Sustainably sourced, impeccably stylish interiors are matched by a commitment to positive social impact, while founding members span entrepreneurs, activists and top tastemakers
Being a force for good has never looked better. New members’ club The Conduit, spread across eight floors in Mayfair, is slick and spacious, yet homely and considered, rewriting the rulebook for what it means to be a members’ club in the 21st century. Its address - Conduit Street - provided inspiration for the club's name, which sets out its aim succinctly; The Conduit is a channel for the transmission of ideas, and a home for an eclectic community of people passionate about social change.
And the bar is set high for these people, who must be “exceptional individuals – entrepreneurs, innovators, investors and activists” with tangible experience in social impact/enterprise, and a means to bring promising ideas to life. The Chief International Correspondent for CNN, Christiane Amanpour, is a member. So is Salil Shetty, Secretary General of Amnesty International, and Jeremiah Emmanual, youth activist and entrepreneur. As you’d hope, the founders themselves are poster boys for their membership aspirations. With (many) other strings to their bows, Rowan Finnegan is the founder of Regenerative Investment, a sustainability-focused impact fund in the US. Nick Hamilton is the Managing Partner of a company focused on investments with positive social outcomes. And Paul Van Zyl is the co-founder of International Center for Transitional Justice and of luxury fashion brand Maiyet.
Maiyet is raising the bar when it comes to mindful consumption with the Maiyet Collective, a pioneering concept store within The Conduit, open three days a month from today. Browse a carefully-curated selection of jewellery, beauty, home and lifestyle brands that share the Maiyet vision of creating a “beyond sustainable” future.
Upcycling accessories brand Elvis & Kresse has one of our favourite stories. In 2005 the founders found out that the London Fire Brigade's damaged hoses go to landfill. Since then, and Elvis & Kresse's launch, more than 170 tonnes of fire-hose material has been reclaimed. A five-year partnership with the Burberry Foundation will see 120 tonnes, or more, of leather off-cuts from Burberry recrafted into new items, designed and sold by Elvis & Kresse.
The New Craftsmen, which champions British craftsman and makers, has designed the interiors – there’s a champagne bar and a locally sourced café. The launch will feature 50 brands, from rock 'n' roll jeweller Stephen Webster to cult fashion favourites MiH jeans, Beulah and Côme Éditions, among many others.
The club's overarching goal, says Nick, is helping members share their knowledge and networks to solve problems as complex as education, climate change, gender empowerment and equality. Go big or go home. The Conduit is putting its money where its mouth is, establishing an Impact Fund to accelerate the most promising ideas.
There’s a library, events floor – 150 of them each year, from talks and workshops to screenings, exhibitions and dinners, with partners such as The New York Times and TedxLondon – and a rooftop lounge, restaurant, speakeasy and areas for working. Where do we sign up?
The Maiyet Collective at The Conduit, 4-6 October (10am – 6pm); 1-3 November; 29 November – 1 December. Sign up at themaiyetcollective.com to request an invitation to the store and receive details of upcoming events.