Ruinart & Jonathan Anderson Plan Pop-Up Experience in Notting Hill

Luxury London

14 June 2019

Venerable champagne house Ruinart has partnered with LOEWE’s creative director Jonathan Anderson to launch Hotel 1729, an immersive stay that sleeps just one couple per night

Check in from Thursday 4 July until Sunday 14 July 2019 for a champagne-fuelled night to remember

14 June 2019 | Luxury London

Inbetween holding court at this year’s array of contemporary art fairs, Ruinart is hosting an ephemeral dining experience for ten days in July. Hotel 1729, so-called after the year that Ruinart was founded, will welcome just one couple per evening for an intimate banquet, held in an art-filled townhouse in Notting Hill.

The transient space has been curated by Jonathan Anderson, creative director and founder of JW Anderson and creative director of LOEWE. The catalyst for the immersive concept was sparked by 1735 painting Le Déjeuner d’Huîtres (The Oyster Lunch) by Jean-François de Troy, which is one of the earliest depictions of people drinking champagne.

Jonathan Anderson
The Oyster Dinner by Jean-François de Troy, 1735

With a menu devised by Luke Selby, formerly head chef at Hide in Mayfair, Anderson will recreate this opulent banquet within a contemporary setting. Guided by Ruinart Maître d’Hospitalité Olivier Livoir, guests will sample various champagne cuvées from both ancient and modern glassware, complemented by fine cuisine. The temporary address will be hung with artwork from Anderson’s personal collection and promises to evoke Ruinart’s motto of vivre est un art (living is an art form). 

This is the second Hotel 1729 concept from Ruinart. Last year's space was curated by British graphic artist and director Tom Hingston, known for his video work with David Bowie, Nick Cave, Massive Attack and Dior.

Luke Selby

The champagne-fuelled experience includes chauffeur transfers, accommodation, dinner and Ruinart Cuvées, and is priced at £1200 for two people, while hotel guests can invite an additional six guests to share the experience from £160 per head. Vivre est un art indeed.