Come all ye faithful to Chelsea on Saturday 4 December for a magical afternoon of promotions, live entertainment and plenty of Yuletide cheer.

Enjoy exclusive discounts, complimentary gift wrapping and goody bags galore at shops including Space NK, RIXO, Emilia Wickstead, Heidi Klein and Chelsea stalwart David Mellor, to name just a few participating boutiques. Drop by the new Daniella Draper shop for handcrafted jewellery and peruse the gorgeous Soho Home flagship, which is also hosting a cocktail masterclass in the evening in partnership with Double Dutch.

Elsewhere, BOSS is offering in-store personalisation and Kate Spade is running an array of competitions. There will be plenty of mince pies and bubbly to enjoy along the way – all set against a stunning backdrop of twinkling lights and shimmering festive displays.

There will be complimentary horse and carriage rides to speed you from shop-to-shop in style, as well as providing the perfect opportunity to marvel at the area’s glittering decorations. Look out for the glistening, photo-perfect tunnel leading to Duke of York Square, shaped with vibrant magnolia leaves and lustrous baubles. Tag @dukeofyorksquare on Instagram for the chance to have your photo reshared.

For gourmet gifts, browse the Fine Food Market, brimming with artisan treats, then warm up with seasonal cocktails at the pop-up Sloane Square Winter Terrace.

Don’t miss the bright red Anya Hindmarch Grotto on Pont Street, where you can pick up delightful stocking fillers including crackers, candles and coffee cups. Little ones can explore the immersive grotto, which ends with a story reading from none other than Father Christmas himself.

For a spot of sustenance, visit one of the many brilliant restaurants in the neighborhood, such as Hans’ Bar & Grill or The Ivy Chelsea Garden, bedecked in its festive finery. Finish with Champagne at The Cadogan hotel or Vardo on Duke of York Square, which has unveiled a hidden rooftop bar, encircled in glittering lights. The Chelsea Pig, one of the area’s most historic pubs, has also recently reopened, with theatrical interiors by designer Timothy Oulton.

Also new is Beaverbrook Town House, a five-star sister hotel to Beaverbrook in Surrey, with an exquisite Japanese restaurant and 14 suites, for those wishing to make a real weekend of it.

From unbeatable shopping to enchanting festive displays, as well as a delectable array of warming winter menus, count down to Christmas in style in Chelsea this December. See you there!