28 May 2019
This month, Mayfair mourned the loss of the Caprice Holdings-owned Mount Street Deli, when it closed its doors for good following ten years of service. Stylishly filling the demand for fetching flat whites on Mount Street is the newly opened Marchesi 1824, the Milanese Pasticceria part-owned by the Prada Group.
Marchesi 1824 is one of Milan's oldest cafés, so-called after the year it opened. The Prada Group became a majority shareholder with an 80 percent stake in 2014, and a plan to expand the time-honoured Marchesi blueprint. The London outpost is the first international Marchesi location outside of Italy and mirrors the charming aesthetic of the original, with antique-inspired vitrines, mosaic tiles, marble-topped tables and zingy green velvet chairs.
Handcrafted treats include fluffy, chantilly cream-filled cakes, gargantuan meringues and glistening custard tartlets, as well as the legendary Italian panettone, a slice of which could easily feed three. Pastries are prepared in Milan and baked onsite in London, complemented by savory treats spanning tramezzini finger sandwiches, packed brioches and dainty tarts, generously crowned with ribbons of smoked salmon. There is a kaleidoscope of traditional Italian confectionery available, from colourful fondant candies to pastel-hued sugared almonds. Customers can enjoy 100 per cent arabica bold roast coffee, specialty teas and aperitifs.
While it may seem like an unlikely pairing, the Prada Group is not the first fashion house to foray into food. Burberry, Ralph Lauren and Alfred Dunhill boast handsome cafes within their flagship Mayfair boutiques, and let’s not forget the chic Rose bakery by Comme des Garçons at Dover Street Market.
Marchesi 1824 is unique in that it possesses its own heritage and aesthetic, which the Prada Group has respected and preserved. The new London outpost is perfectly positioned for the fashion pack on Mount Street between Gianvito Rossi, Simone Rocha, CREED and Christopher Kane. Where better to get both your fashion and sugar fix this summer?
117 Mount Street London W1K 3LA, pasticceriamarchesi.com
Monday-Friday: 8-7pm; Saturday: 9-5pm