Fendi opens a festive pop-up cafe at Selfridges

Ellen Millard

4 December 2020

The Italian fashion house has taken over the department store’s 14-seat champagne bar this Christmas, serving coffee and cocktails decorated with its signature FF logo

4 December 2020 | Ellen Millard

Following the good news that London’s eateries are back up and running comes the even more exciting news that Fendi has opened a pop-up cafe in the capital. The Italian fashion house has taken over Selfridges' 14-seat champagne bar, The Fount, to launch Fendi Caffe, a festive pop-up that is as stylish as you would expect from one of Italy’s most famous fashion brands.

Inspired by the maison’s Fendi Roma holiday collection, a ready-to-wear range of clothing and accessories for men and women, the space has been completely Fendi-fied, with the brand’s signature FF logo reimagined in sugarplum pink and stamped onto the countertop, glassware, coasters and napkins. There are even a set of pink champagne coupes which have been made exclusively for the pop-up.

The dainty hue is offset with the brand’s signature bright yellow shade, which appears on the reupholstered bar stools and porcelain cups that are decorated with Fendi’s heritage Pequin stripe motif. The logo-mania continues behind the bar, where cappuccinos are topped with a chocolate FF print and cocktails served with FF ice cubes. Even the drinks list is in-keeping with the theme, with cocktails including the Fendi 1925, the Roman Passion and the Fendi Cosmo.

Next to the cafe, the brand is selling a selection of unisex bags and small leather goods from its Fendi Roma collection, including a series of Fendi Pack styles that have been designed to mimic the brand’s iconic packaging.

It’s not the first time a fashion house has made a foray into the food scene in recent years; the Prada Group brought its historic Milanese bakery to Mount Street last year, while Tiffany & Co. opened its Blue Box Cafe in Harrods in January. Burberry, too, has Thomas’s Cafe in its Mayfair boutique and Ralph Lauren has the Polo Bar in its Regent Street store — the perfect pit-stops in-between Christmas shopping.

Fendi Caffe is open in the Selfridges Accessories Hall, Ground Floor, until January 2021, 400 Oxford Street, W1A, selfridges.co.uk