If you’re not an avid follower of the watch world it may have slipped your notice that Watches & Wonder is well and truly upon us. The watch world’s equivalent of fashion week, which sees press, buyers and industry insiders from around the world decamp to Geneva for a week-long celebration of all that’s new and innovative in horology, if you’re looking for the best new watches for women in 2025, this is where you’ll find them.

Of course, this being a Swiss watch fair in the country’s historic epicentre of watchmaking, we’re not talking about low effort quartz movements jazzed up with a few diamonds (although there are plenty of high jewellery pieces below if you’re really just here for the sparkle). While the serious complications still tend to go to the boys (whose new crop of stellar timepiece you can see here), with women expected to make up around 45 per cent of the global market for mechanical watches by 2030, representing an estimated spend of around $23 billion, few and far between are the watchmakers not taking female-centric timepieces seriously.

So, whether your style is better suited to the masculine energy of the increasing number of unisex watches on offer, or you’re looking for a gorgeous cocktail watch cast in precious metals and set with plenty of bling (or one of each), here are the best new watches for women in 2025.

Jaeger-LeCoultre Reverso One Precious Flowers

Fresh from Jaeger-LeCoultre’s Métiers Rares atelier – the watch brand’s in-house department for all things intricate and artistic – comes the Reverso One Precious Flowers. An elegant addition to the signature Reverso collection, which was first introduced in 1931 but whose innovative reversible case remains remarkably fresh and surprising today, the two pink gold references take their cues from purple arums and green arums respectively.

On one side, a clean mother-of-pearl dial powered by an in-house calibre 846 manual-winding movement is fringed by diamonds, on the other, detailed blooms are picked out in grand feu champlevé enamel, 18k pink gold, lacquer, and snow-set diamonds. With each watch taking up to 95 hours to make, it’s hardly suprising each is limited to just 10 pieces.

POA, jaeger-lecoultre.com

Hermès Cut Le Temps Suspendu

When is a watch not a watch? When it intentionally doesn’t tell the time. Inspired by the notion that ‘the time that matters is the time you don’t count’, Hermès’ unique le temps suspendu complication was launched in 2011, allowing the wearer to push a button on the case which snaps the watch hands to 12 and keeps them here until you want to be able to tell the time again. The genius part? While the hands don’t move, the watch continues to count, allowing you to send them back to the correct time at another push of a button.

For 2025, Hermès has incorporated the complication into the H1912 movement that powers its Cut collection, which launched at Watches & Wonders last year. Offered in a universal 39mm case in rose gold (and optional diamonds), with white or deep red dials, this truly is a meeting of form and function.

Visit hermes.com

Montblanc Iced Sea

38mm, widely considered among watchmakers to be the 'unisex' case size thanks to its ability to suit the widest array of wrist widths, is fast becoming the industry standard across core collections. Case in point: the Montblanc Iced Sea, which launched in 2022 as a 41mm men's diving watch and now comes in, you guessed it, a daintier 38mm size (trust me, those 3mm make all the difference).

Inspired by glacial ice from the Mer de Glace on the Mont-Blanc Massif, the Iced Sea comes in frosty white and light blue colourways, with the star of the show being the gratté-boisé dial. An intricate process that takes more than 30 steps to complete, the result is a dial with the texture and depth of glacial ice.

From £2,870, montblanc.com

Hublot Big Bang One Click Joyful

Hublot, once solely the purveyor of big, meaty timepieces that required the wrist circumference of a World Strongest Man contender, has been branching out into daintier, more everyday proportioned watches in recent years – without sacrificing any of the sporty styling or slick in-house movements it made its name on. New to its signature Big Bang family for 2025 is the One Click Joyful: five fun new references that clock in at 33mm and, as the name suggests, come in an array of vibrant hues.

Sporting the classic chunky Big Bang stainless steel case, set with your choice of red spinel, orange or pink sapphire, blue topaz, or green tsavorite, each is powered by an in-house HUB1120 self-winding movement with a generous 40 hour power reserve. It’s a tough choice but, for me, the apple green just tips it.

£14,200, hublot.com

Dior Grande Soir Automate Miss Dior

See, told you there would be diamonds. Dior launched its Grand Soir Automate high watchmaking collection and every year adds a handful of new pieces each bringing to life an anecdote, moment or story from the life of Christian Dior. In 2025, the maison has turned its attention to the drawings and sketches that Dior would hand to his seamstresses to decipher and turn into magical gowns.

Focusing on two particularly emblematic designs – SS1954’s Belle de Mai and AW1952’s Palmyre – the dial of each watch features a recreation of one of Dior’s sketches alongside precious embellishment inspired by his love of nature. Offered in rose or white gold with a choice of silk or full diamond bracelets, these exquisite pieces are finished with a thimble on the caseback in honour of the skill of Dior’s couture artisans.

POA, dior.com

Grand Seiko Sakura-Tukiyo 62GS

Japan’s leading mechanical watchmaker has long drawn on the storied history and traditions of its homeland to inform its timepieces and its new 2025 references are no different. Among the standouts for women this year is the Sakura-Kakushi 62GS: a 30mm stainless steel watch inspired by the colours of spring in Tohoku. Designed to mimic snow resting on cherry blossom petals, beneath the pretty pink dial lies a calibre 9S27 automatic movement with a 50 hour power reserve. Pink not your thing? There’s an equally gorgeous silver-white version that is the definition of understated chic.

£5,900, grandseikoboutique.co.uk

Rado DiaStar Original

If you’re looking for wear anywhere, with anything watch that is tough enough to withstand your commute or days out with the kids, three new references in Rado’s DiaStar Original collection could be just the thing. First launched in 1962, and retaining the retro good looks to prove it, this Space Age design was among the first of a generation of ‘hardmetal’ scratchproof watches.

Today, new DiaStar models continue that legacy with stainless steel cases mounted with Ceramos bezels – an astonishingly tough material that combines ceramic with titanium carbide to create something both lightweight and resilient. Finished with brushed turquoise, sea blue or fuschia dials, 2025’s DiaStar Originals boast in-house calibre R586 automatic movements, are waterproof to 100m and, at £1,400 a pop, surprisingly wallet friendly. No need to worry if you end in the pool at Saturday morning swimming lessons then.

£1,400, rado.com

Read more: 2025's best new watches for men