2025 jewellery trends
Image: Valentino

2025 jewellery trends: Five key looks we’ll be wearing this year

28 Jan 2025 | | By Amy Wakeham

Refresh your jewellery box for the year ahead with these top trends

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Nothing pulls an outfit together more than a well-chosen piece of jewellery. It’s also the easiest way to inject this season’s trend for ‘elevated basics’ – think well-cut tailoring, crisp shirts and oversized silhouettes – with a touch of personality and pizzazz. But, when it comes to investment pieces, what’s really worth your money and what’s just a flash in the pan? We sit down with eight jewellery insiders to find out what they’re loving for 2025, and what we can expect to see trickling down from the catwalks to the pavements.

Bright is beautiful

Colourful jewellery will make quite the splash in 2025, moving on from the monochromatic looks we’ve seen in recent seasons. “From adding a kaleidoscope of stone colours to eternity bands, to mixing precious metals with colour-pop enamel, there is more eagerness to experiment and think outside of the box than ever,” explains Kitty Fuller, founder of London-based label Kitty Joyas, citing an increase in orders for its vivid Chroma collection, as well as colourful bespoke commissions.

Laura Vann, founder of V by Laura Vann, agrees, referencing Pantone’s prediction of a vogue for ‘fresh and optimistic’ colours in 2025. For her, vibrant beading will continue to be a major player this year – it was also seen on the SS25 catwalks at Ralph Lauren, Isabel Marant and Etro.

The trend can also be spotted in the more traditionally conservative realm of engagement rings, according to Beaverbrooks’ head of diamonds and jewellery, Lorna Haddon. “Couples are becoming more creative with their engagement rings, opting for coloured gemstones in a variety of shades, from soft pastels to rich tones,” she says. “This shift adds individuality and character to each piece, offering a bold alternative to the classic diamond, though that iconic stone remains popular.”

With the advent of lab-grown technology, newly engaged customers are also discovering that they now have access to a rainbow of coloured diamonds in shades otherwise not found in nature. “Coloured diamonds are gaining traction as couples seek to showcase personality in their rings,” confirms Zulu Ghevriya, co-founder of Smiling Rocks. “We offer blue, pink and ocean green diamonds for our clients to choose from.”

Bigger is better

Whether it’s rings, necklaces or earrings, statement pieces are set to take precedence over more subtle choices this year. “We’re seeing a significant shift in ring preferences among our clients from the delicate to the bold for this year, both for engagement and everyday jewellery,” says conceptual fine jewellery designer Isabella Hewitt.

“The ultra-fine band profiles that dominated recent trends are now giving way to more substantial, statement-making pieces. This evolution reflects a desire for rings that are not only beautiful but also make a bold, personal statement.”

Stalo Karides, co-founder of Ysso, also points towards people opting for “sculptural oversized earrings” this year – perhaps as a step-change from the dainty galaxies of curated ear piercings and bracelet and necklace stacks we’ve seen in recent years. “I think they are trending because people are interested in investing in pieces that elevate their existing wardrobes and that they can mix and match with the most basic of outfits,” she explains

As for necklaces, statement chains, chunky pendants and eye-catching medallions are also key for SS25, and were seen on the catwalks across the board, from Louis Vuitton and Dries van Noten to Saint Laurent.

Bold bangles

The Noughties staple is back after a few years in the style wilderness. Now’s the time to go bold, with a single statement bangle – or cuff – on one or each wrist. See Acne Studios, Ami and Miu Miu for the power of a standalone piece. “In 2025, jewellery will make an even bolder statement with cuffs taking centre stage,” confirms Nada Ghazal, founder of Nada Ghazal Jewellery. “These larger-than-life pieces will not just enhance personal style but also tell individual stories – whether through sentimental connections or as tools for self-expression.”

Beaverbrook’s Lorna Haddon agrees. “Following a 22 per cent increase in Google searches over the last year, gold bangles are set to be a key accessory in 2025, adding bold style to any look,” she says. “Whether worn alone for a simple touch or stacked for more impact, they’re a versatile way to complement both casual and formal outfits.

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“Expect to see bangles in a variety of styles, from sleek silver and elegant twisted designs to luxurious gold options set with sparkling diamonds. Mixed metal bangles will also make a strong statement, combining different finishes for a contemporary, layered effect.”

Alternatively, stack your bangles for an ever bigger statement. “I also expect layering and stacking to evolve into something bolder, more daring, with pieces coming together to create unique, oversized looks that reflect the wearer’s personality,” adds Ghazal.

Put a brooch on it

As already seen at the Golden Globes, brooches and pins will be around in a big way this year, with people either opting to wear a single statement piece or create custom displays of multiple unique pieces on their lapels. “Brooches are back for 2025; bold, expressive, and no longer reserved for tradition,” explains Sara Prentice, creative director at Garrard. And it’s not a trend that’s reserved for women: men can absolutely get involved too.

“Men in particular, are embracing them, from red carpets to everyday style. At Garrard, we’ve always understood the power of a well-placed jewel. Some of our earliest clients were impeccably dressed gentlemen, and the trend has come full circle.”

As well as investing in a dazzling new jewel, the brooch trend also marks the perfect opportunity to hunt down one-off vintage pieces – either in your grandma’s jewellery box or uncovered in a second-hand store. Here, the hunt is almost as much fun as the wearing. Alternatively, head to vintage jewellery marketplace Omneque for its expertly-curated selection of pre-loved pieces.

Mixed Metals

One of the greatest jewellery sins, so they say, is mixing your metals. And, if you’ve ever had a ‘colour analysis’ done to find out your ‘season’, you’ll have been placed firmly in either the gold or silver category – and warned off ever wearing the other.

However, we’ve moved past that in 2025. This year, it’s all about wearing what you want, and mixing metals to create a harmonious clash. A key proponent of the trend is Cartier, which celebrated the 100th anniversary of its three-metal Trinity ring last year by extending its collection with several covetable new mixed metal pieces. Its 18-carat white, yellow and rose gold Trinity earrings were recently worn by Catherine, Princess of Wales, which will undoubtedly help this look fly even further.

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“We caught a glimpse of this trend last year but it’s now taking centre stage – especially with white gold making a strong comeback,” says Tania Nawbar, co-creative director of L’Atelier Nawbar. “Combining different metal tones (rose, yellow, white) adds depth and versatility to your jewellery collection.”

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