Tod's Sloane Apartment Opens in Chelsea, Designed by India Mahdavi

Mhairi Mann

17 September 2018

Tod’s opens The Sloane Apartment in Chelsea, and we’d like to move in

The likes of Alice Naylor Leyland and Edward Enninful celebrated at the boutique opening during London Fashion Week

17 September 2018 | Mhairi Mann

The walls were barely dry when Lady Kitty Spencer, Sabine Getty and Olivia Grant piled into the new Tod’s concept space in Chelsea, debuted during London Fashion Week. The Italian leather house has transformed its Sloane Street boutique into a unique ‘home from home’ coined The Sloane Apartment.

The two-storey space has been designed by India Mahdavi, the architect responsible for the Instagram-famous pink room at Sketch, and feels more like a private residence than a shop. The aesthetic blends heritage and modernity, much like the Italian brand’s collections of handcrafted loafers and accessories.

Marble mingles with rich velvet in delicious hues of yellow and blue, while undulating walls showcase footwear in a rainbow of colours. The brand’s synonymy with driving shoes is reflected in vibrant Ferrari red furnishings and leather interiors, while Italian glamour is heightened by sculptural lighting. To mark the opening, Tod’s has partnered with Mahdavi on a limited-edition line of colourful Gommino Bags, with circular velvet panels. 

Like any good home, you are encouraged to sit back and kick your shoes off... before slipping on a pair of Tod's finest. 

Sabine Getty, Tod’s Apartment Boutique opening

Olivia Grant, Tod's Apartment Boutique opening

Edward Enninful and India Mahdavi, Tod's Apartment Boutique opening

Tod’s Apartment Boutique

35-36 Sloane Street, Knightsbridge, London SW1X 9LP