The revenue raised will be split between two charities working in Thom Sweeney’s home cities – London and New York
Thom Sweeney, the British menswear brand and tailor to David Gandy, Daniel Craig and Jamie Redknapp, among others, has added its name to an increasingly-long list of fashion labels pledging their support to fighting the coronavirus pandemic.
Launching a new e-commerce website today, the brand will donate 10 per cent of all online sales to help support Covid-19 relief. The revenue raised will be split between two charities working in Thom Sweeney’s home cities – NHS Heroes in London, where the company has had an atelier since 2009, and the Covid-19 Emergency Relief Fund in New York, the brand having opened a store in SoHo in 2017.
“It’s a tough time for anyone in retail,” says Whiddett, “but tougher still for those healthcare and key workers who are steering our society through this, both at home and abroad. We are keen to do our bit to support those people who are giving more than anyone else to fight this crisis, and are proud to be donating to Heroes and the Mayor’s Fund. We are confident that our customers will want to support this initiative too.”
Mirroring Thom Sweeney’s signature aesthetic – clean, minimal, sophisticated – the pared-back website allows customers to shop the brand’s ready-to-wear collection online for the very first time.
A second website will follow later this year, to coincide with the launch of a new Thom Sweeney townhouse in London's Mayfair. Before then, browse the brand’s Spring/Summer 2020 collection, featuring cotton suits, cashmere-silk blend bomber jackets and short sleeve open polo shirts, knowing that all purchases help support the welfare of NHS staff as they fight Covid-19.