he best thing about online clothes shopping? Simple, choice. Even the most enthusiastic supporters of bricks-and-mortar retail (us included) have to admit, not even the likes of Harrods or Selfridges can offer the width and breadth of designer brands as stocked online at places like Farfetch and Mr Porter.
Whatever you’re looking for – statement ski jackets, sophisticated men’s jewellery, your next black-tie ensemble – you’ll never be able to browse as many outfit options in-store as you can online. Not only that, but with many e-commerce sites now offering next-day delivery, they provide a great get-out-of jail-free card once you clock that interview/awards ceremony/dinner date you forgot adding to your Google Calendar several weeks ago.
Here’s where to shop online for sophisticated menswear – just remember to pay attention to return policies before hitting the ‘check out’ button...
Quality over quantity springs to mind when thinking about Bombinate, given that it’s easily the smallest online retailer in this edit. It’s not a high-fashion store but instead concentrates on easy-to-wear wardrobe staples that won’t break the bank, many of which are made by British brands, such as Shackelton, Awling and Peregrine. It’s also one of the only retailers of Craftsman, a Hong Kong-based, made-to-order label that crafts leather and suede jackets.
In 1970, Browns became the UK’s first multi-brand luxury retailer and, while the business is now owned by Farfetch (which helped finance a new physical store in Mayfair’s Brook Street in 2021), the original mission statement remains the same: alongside big-name brands like Burberry and Saint Laurent, Browns is dedicated to championing emerging talent. The e-tailer has made moves into high-end sportswear with a range of clothing and accessories that make working out and extreme sports that little bit trendier.
There aren’t enough hours in the day to browse everything Farfetch has to offer, which is by all accounts the largest online retailer in the world. From heavy-hitting high-fashion houses, such as Gucci and Prada, to niche streetwear and classic menswear brands, there’s no chance of struggling to find something for any occasion. Best of all, there are always items in the sale – and everyone loves a bargain now, don’t they?
Knightsbridge’s Harvey Nichols is one of London’s foremost retail institutions but it’s not always possible to make the journey to SW1. Thankfully, its online store is just as impressive. In recent years, it has invested heavily in its menswear offering with a wide range of lauded luxury houses to browse through. The buying team carefully picks the very best pieces from each of its brand’s seasonal collections. So, rest assured that what you’re browsing is the crème de la crème of what you’d find in store.
Whether you’re looking for something that will subtly elevate your wardrobe or for that key piece to help you make a statement, Matches Fashion delivers on both fronts. The roster of brands it offers is incredibly impressive and the buying team’s collective eye for detail and understanding of quality is second-to-none.
Arguably no one does online shopping better than Mr Porter. The huge number of brands the website stocks is simply astonishing, a curation which is bolstered by a world-class editorial team. With that said, you needn’t necessarily look beyond the company’s in-house line, Mr P, which is designed by Mr Porter’s highly regarded style team. Fairly priced, it offers modern menswear staples made with top-of-the-range fabrics from factories mainly in the UK and Europe.
If you’re in the market for coveted high fashion clothing, footwear and accessories, look no further than SSENSE. It is regarded as being the world’s leading online retailer for luxury menswear and womenswear with all the big names, such as Ermenegildo Zegna, Casablanca and Dior Homme, available at the click of a button. SSENSE is also known for championing little-known but highly sought-after designers, as well as for stocking dependable names like Drakes and Margaret Howell.