The BOSS × AJBXNG collection features Joshua's motto: "one more hour, one more day. Never let success get to your head, or failure to your heart."
As the temperature begins to drop and the demand for casualwear shows little sign of abating, Anthony Joshua's debut collection of relaxed staples for BOSS comes at the perfect moment. The heavyweight world champion boxer recently launched his own label, AJBXNG, and the new collaborative venture fuses Joshua's laidback aesthetic with BOSS' crisp tailoring.
Following several red carpet appearances in BOSS, Joshua's first official partnership with the brand began in 2018, when he was announced as the face of the BOSS Stretch Tailoring campaign, a selection of suits specifically created for the dynamic man on the move. This season marks Joshua's first design collaboration with BOSS.
Reflecting on the collection Joshua says: “Outside of the gym I wear the more casual pieces from BOSS and so the partnership came about really naturally. We discussed bringing together BOSS with AJBXNG on a collection reflective of my own style and I’m proud of what we have achieved together."
T-shirts, sweatshirts, trousers, knitted jumpers and a hooded jacket make up the capsule athleisure collection, cut from premium cotton, stretch-jersey and wool. Each piece features a curved interpretation of the iconic BOSS logo in gold (Joshua's favourite colour), either as a signature detail or in oversized form across the chest or upper back. Importantly, every piece features Joshua's motto: "One more hour, one more day. Never let success get to your head, or failure to your heart."
The boxer said one of the most important design cues of the collection was to make it subtle. "The selection of materials was also really important, as well as the inclusion of my quotes, as they are personally representative of my mindset."
All eyes will be on the ring next year when Joshua faces Tyson Fury, in a match that could net the pair $60-70 million. For now, our eyes are on his latest collection.