True blues: Veronica Beard celebrates the endless appeal of denim
Tried and tested silhouettes, fresh new fits and a creative approach to styling come together in Veronica Beard’s elevated denim collection
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It’s hard to go wrong with a great pair of jeans. There is, after all, a reason they remain that most classic of wardrobe staples; the piece you turn to when you’re not sure what to wear; the thing that feels right when everything else in your wardrobe feels wrong. Which is why, for AW26, Veronica Beard is setting out to show jeans the love and appreciation they deserve with a new campaign dedicated to all things denim.
Inspired by the authenticity and limitless styling potential of denim, this season Veronica Beard is putting the spotlight directly on everyone’s most trusted wardrobe icon. Highlighting best selling designs, alongside beautiful new silhouettes that take a fresh approach to denim, the brand is also encouraging you to think beyond the classic white tee when it comes to styling, offering up innovative new outfit formulas we guarantee you’ll turn to time and time again.
Ready to breathe new life into your jeans? Here’s everything we’re buying from the Veronica Beard denim collection — and what we’re wearing them with.
Put a smart Western-inspired spin on a timeless shirt-and-jeans combo with Veronica Beard’s Crosbie design. This unique slim wide-leg silhouette is made from a super-stretch denim for ultimate comfort and is fitted through the hips and thighs before lightly flaring from the knee for an elongated look. Tuck the subtly striped Rourke shirt into the flattering high waist and add a belt and a pair of boots and you’ve got yourself an effortless weekend look.
Made in LA from top-of-the-range Turkish denim, Veronica Beard’s Grant jeans promise the most flattering of wide leg fits. Finished with embroidered sweetheart pockets on the front and back, they’re the perfect partner to the lightweight alpaca-blend Mazzy turtleneck. Wear on its own now and throw over one of the brand’s signature Dickie jackets when the cold weather returns.
If you couldn’t quite bring yourself to jump on this summer’s capri pant trend, Veronica Beard’s Milla jeans are the ideal grown-up alternative. Cropped just above the ankle for a leg-lengthening effect, the ‘roadside blue’ wash is a hugely versatile hue which will go with practically everything in your wardrobe. For something a little more dressed up, though, you can’t go wrong with this nipped-waist Drew blouse – simply throw on some killer heels for the perfect finishing touch.
In our humble opinion, indigo is one of the most underrated denim washes. Smarter than a classic mid-blue but more versatile than black, it’s the ideal choice for a silhouette that mimics the fit of a great pair of tailored trousers – as these Beverly jeans do. Wear with the embellished-yet-minimalist Deylin tank and pair of loafers and you’ve found yourself a brilliant casual Friday outfit formula.
A Veronica Beard best seller for a reason, the Taylor jeans promise a relaxed wide-leg fit made from a super-stretch denim that’s (almost) as comfortable as your favourite athleisure. Complete with the brand’s signature V-shaped back belt loop, their understated design makes them the perfect foil to more intricate statement tops, like this flowing scarf-neck blouse. Pair with boots, heels or ballet flats as the occasion demands.
Shop the full collection at veronicabeard.com
