London's Coolest Concept Stores

Your curated guide to the best independent retail in the capital

Explore London’s finest independent emporiums, stocking unique and covetable home décor, clothing, jewellery and literature.

The Shop at Bluebird, Covent Garden

The Shop at Bluebird recently relocated from King's Road to the heart of Covent Garden, moving into a 15,000 sq ft grade II listed Carriage Hall on Floral Street. The erstwhile coach house has been transformed into a three-storey sartorial playground, stocking luxury brands including Victoria Beckham, Alexander McQueen, Chloé, Rixo and Ganni.

Beneath a dramatic glass vaulted ceiling, peruse womenswear, accessories and beauty, alongside contemporary art by Fashion Illustration Gallery and homeware from Fornasetti, Tom Dixon and Cire Trudon. 

Carriage Hall, Floral Street, London WC2E 9DP

Modern Society, Redchurch Street

Nazifa Movsoumova opened Modern Society on Redchurch Street in 2015. The Moscow-born financier-turned-retailer completely transformed the empty Shoreditch space into a slick, marble-clad mecca of womenswear, menswear, books, homeware and accessories.

“I always wanted to run my own business by the age of 30 and having worked in a cross-section of professions, I began a series of international pop-up stores,” explains Movsoumova. “Finding a permanent space was a natural progression. Modern Society is a true reflection of my personal taste and attitudes to retail. We want people to take their time with their shopping experience, to step away from digital and take in the intricacy of the design and items we have to offer."

Following a visit to Modern Society, you will want Movsoumova to design your home as well as dress you. Everything from antique drawers (sourced at Kempton Market), malachite marble tables and cascading palm plants to the stellar line-up of globally sourced brands is executed with impeccably good taste. Coveted wares include handcrafted ceramics by Milly Dent; statement knitwear by Anine Bing; talismanic jewellery by Pamela Love and sustainable, one-of-a-kind denim by RE/DONE.

Modern Society, 33 Redchurch Street, London E2 7DJ, 020 7729 0311

Couverture & The Garbstore, Notting Hill

Founded by husband-and-wife duo Emily Dyson and Ian Paley, Notting Hill concept store Couverture & The Garbstore is renowned for its handwoven collectables and minimalist homeware.

The multilevel luxury boutique carries strictly independent brands, shunning big-names in favour of niche labels, emerging talent and unique collaborations, alongside eclectic homeware, childrenswear, art and ephemera. In-house fragrance line No Chemicals also launched in 2015, a chemical-free collection presented in sleek, apothecary-style bottles.

Garbstore refers to Paley’s menswear brand (located on the lower-ground floor), which features reworked vintage pieces and references historic utility shapes and old-school silhouettes. The collection sits alongside urban labels including Stan Ray, Chamula and Saturdays NYC.

188 Kensington Park Rd, London W11 2ES

Goodhood, Shoreditch

Since launching in 2007, Goodhood has become one of London’s most influential tastemakers, offering home décor, menswear, womenswear, jewellery and books. Curated by founder Jo Sindle, the Shoreditch stalwart champions home-grown British brands including Aries, Ashley Williams and Folk. There is a brilliant selection of Scandinavian fashion and jewellery labels including Ganni, EYTYS and Copenhagen-born, London-based jeweller Maria Black.

The homeware edit downstairs includes a coveted selection of globally-sourced ceramics, graphic textiles, stationery and home fragrance. They also have plenty fun mugs, tote bags and badges, which makes it a mecca for stylish birthday and Christmas gifts.

151 Curtain Road, London EC2A 3QE, 020 7729 3600, goodhoodstore.com

Paper Mache Tiger, Angel

Paper Mache Tiger is a global fashion sales and communications agency with a sleek boutique located within its Islington offices. The multi-brand concept store comprises women's and men's clothing, homeware, stationery, antiques and plants. The international roster of brands includes luxury Korean label Rejina Pyo; ‘queen of cashmere’ Allude and French fragrance house Lola James Harper, unavailable anywhere else in London. Paper Mache director Kyle Robinson also founded labels Herculie and Être Cécile, which he designs with his wife Yasmin Sewell, vice president of style and creative at FARFETCH.

papermachetiger.com, 26 Cross Street, London.


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