
Your complete guide to the SS26 fashion month
From designer debuts to fresh new faces, here’s everything you need to know about the new season
The SS26 fashion shows are just around the corner and, boy, does this season promise to be a doozy. Thanks to this year’s revolving door of creative director moves (if you’ve lost track, treat yourself to a refresher here), some of fashion’s biggest houses – including Dior, Chanel, Gucci and Balenciaga – will unveil their new creative vision this season. The recent passing of legendary designer, Giorgio Armani, also means SS26 will be the last collection with his input, adding to what was already a momentous occasion for the brand, which celebrates its 50th anniversary this year.
Closer to home, the British Fashion Council has a new CEO in Laura Weir, who is promising to shake things up on the London Fashion Week schedule, while the usual stalwarts remain on the runways at Paris, New York and Milan, giving fashion fans plenty to look forward to. Here’s everything you need to know about the SS26 fashion month.
New York Fashion Week, 11-16 September 2025

Michael Kors AW25

Off-White AW25
After a rocky few seasons, including incurring the ire of fashion editors everywhere by changing its dates to leave an awkward not-quite-a-week-long gap in the fashion month calendar last season, New York Fashion Week seems to be back on track for SS26.
Brandon Maxwell will stage its tenth anniversary show on 9 September but things officially begin with a bang thanks to NYFW opener Michael Kors, who will show at 11am on 11 September. If there’s any way to make sure international press and buyers are in town promptly, it’s this. Big names also rejoining the schedule this season including Off-White, Tibi, Toteme and Alexander Wang, while long-time New York tentpoles Altuzarra, Tory Burch, Jason Wu and Norma Kamali are all present and correct.
Notably absent, however, is Ralph Lauren – which has had an on-off relationship with NYFW for the past few seasons – and Carolina Herrera, which will be showing its SS26 collection off-schedule in Madrid on 18 September. Proenza Schouler is also skipping this season after co-founders and creative directors, Jack McCollough and Lazaro Hernandez, announced their move to Loewe earlier this year. The brand has yet to name a successor.
London Fashion Week, 19-22 September 2025

Roksanda AW25

Richard Quinn AW25
It’s all change at London Fashion Week where new BFC chair Laura Weir has been tasked with reinvigorating a schedule that has become increasingly lacklustre over the past few seasons. Her solution? Return to LFW’s roots as an incubator for young, vibrant and experimental talent by infusing the line-up with emerging names (largely by scrapping the five-figure fees that used to be a condition of entry), who will show alongside LFW loyalists such as Simone Rocha, Richard Quinn, Erdem, Roksanda, and the week’s traditional closer, Burberry. Expect the stars to turn out in force for that one.
Among the most high profile new additions to the schedule is Nanushka. Sandra Sándor’s much-loved brand has had a flagship on Mayfair’s Bruton Street since 2020 and joins the schedule this season in celebration of its 20th anniversary. Elsewhere, Oscar Ouyang and Josh Ewusie will make their debuts as part of the BFC’s Newgen scheme, while fellow freshman Lucila Safdie is being tipped as one of the hottest tickets of the week. If you’re looking for the next big thing, London is the place to find it this season.
Milan Fashion Week, 23-29 September 2025

Gucci AW25

Jil Sander AW25 by Luke and Lucie Meier
Milan will mark the advent of the shows affected by this year’s big designer reshuffle, with Gucci being the first to unveil its new direction under former Balenciaga creative director, Demna, during an evening presentation on 23 September. Simone Bellotti will reveal his first collection for Jil Sander the following day, with Louise Trotter (Bottega Veneta) and Dario Vitale (Versace) also following suit before the week is out.
And, while these collections will undoubtedly dominate headlines, there’s plenty more to keep fashion fans rapt. London-based brand KNWLS will be returning from a two-season hiatus to host its first show beyond the British capital as part of Milan Fashion Week, while big-name houses also on the schedule this season include Fendi, Missoni, Ferragamo, Max Mara, Prada and Moschino. Somewhat fittingly, Giorgio Armani will close MFW with a show that will both mark the brand’s 50th anniversary and pay tribute to its late founder.
Paris Fashion Week, 29 September - 7 October 2025

Tom Ford AW25

Stella McCartney AW25
Having extended its run to a mammoth nine days, this season will see Paris Fashion Week play host to 115 events, presentations and runway shows from some of the biggest players in the business. Accordingly, Paris will see debuts from no fewer than seven recently-installed creative directors, including (deep breath) Jonathan Anderson at Dior, Miguel Castro Freitas at Mugler, Jack McCollough and Lazaro Hernandez at Loewe, Glenn Martens at Maison Margiela, Pierpaolo Piccioli at Balenciaga, Duran Lantink at Jean Paul Gaultier and Matthieu Blazy at Chanel. The European fashion landscape is, undoubtedly, about to look very different.
Other changes to the schedule include the addition of Scandi brand Ganni, a decision from Saint Laurent to be first out the gate with an opening show at the Trocadéro on 29 September, and Louis Vuitton’s move to a daytime appointment at the Louvre. Elsewhere, don’t miss the latest instalments from Stella McCartney, The Row, Tom Ford, Balmain, Schiaparelli, Givenchy, Victoria Beckham, Hermès, Celine, McQueen and Valentino. Paris truly is a marathon, not a sprint.
Read more: How to get involved with London Fashion Week SS26






