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We know we’re not the only ones guilty of spending lockdown predominately in our pyjamas, getting dressed from the waist-up only when the occasional Zoom meeting calls for it. But for those missing their daily dose of sartorial motivation, there are a host of stylish loungewear brands designing clothes that will boost your mood and keep you comfortable at the same time. From Pangaia to Chinti and Parker, these are the loungewear labels to invest in during lockdown.
When Lauren Manoogian founded her eponymous jewellery brand in 2010, little did she know that a decade later she would instead be revered for her treasured knitwear collection. A chance encounter with a wool factory inspired her to change course. Today, sustainability is at the core of the brand, which uses only natural fibres and undyed yarns, giving her collections a pleasing uniformity. Alpaca wool polo necks, fisherman-style sweatshirts and wrap skirts in cereal shades are all hand-loomed, with many taking more than 20 hours to complete.
Alpaca blend sweater, £348, matchesfashion.com
If you really can’t be parted from your pyjamas, make sure they’re as chic as this set by Deiji Studios. Founded in 2016 by Juliette Harkness and Emma Nelson, the brand began life as a natural bedding company before branching out into effortless linen loungewear. The sets are made in two family-run factories, where the fabric is washed with pumice stones to create an extra soft touch, and coloured with environmentally-friendly dyes. Wear this boxy two-piece set with slippers during winter and reclaim as summer separates in the warmer months.
Pangaia’s tracksuit sets are made using 45 per cent recycled cotton and 55 per cent organic cotton. Each piece is produced using a lower water consumption dyeing process and environmentally-friendly dyes. The brand’s three core colours sell out fast with each restock, but there’s no shortage of day-glow and pastel styles to choose from — and frankly, why wouldn’t you?
From £114, thepangaia.com
Olivia von Halle
If ever there was a reason to stay in your pyjamas all day, it’s Olivia von Halle, whose silk printed sets in kitsch prints are the stuff of duvet-day dreams. To encourage you from your slumber, look to the designer’s tracksuits instead. Both her block colour and striped two-pieces have been worn and loved by Gigi Hadid, Selena Gomez and Jennifer Lopez. Join the tribe with this Gia London tracksuit, which is made from an indulgent silk and cashmere blend.
Gia London Tracksuit, £995, farfetch.com
The team behind French fashion house Le Kasha is highly selective when it comes to its fabric choices. Only the best will do — 100 per cent silk, 100 per cent Italian linen, 100 per cent cashmere farmed from Kashmir goats. It’s been the brand’s ethos since it was founded more than a century ago, and to much success — Coco Chanel used Le Kasha cashmere fibres to create her first ever suit collection. Less indulgent than Chanel tailoring but no less luxurious, Le Kasha’s cashmere and silk separates are the ultimate uniform for those who want to feel dressed without actually getting dressed.
Cashmere cardi-coat, £1,644, farfetch.com
Chinti & Parker
Founded in 2009 by cousins Anna Singh and Rachael Wood, Chinti & Parker was born out of a love of knitwear and playful design. Made using natural and sustainable materials such as cashmere, merino wool and cotton, each piece is designed to stand the test of time, with timeless silhouettes and impeccable craftsmanship at the brand’s core. From cashmere tracksuits to printed knits, the brand is a one-stop-shop for comfortable – and stylish – clothing. The latest collection was inspired by the floral paintings of Henri Matisse and the chic style of French icons such as Françoise Hardy.
Oversized floral intarsia cotton sweater, £250, chintiandparker.com
Madeleine Thompson knows a thing or two about comfort, having founded her cashmere brand in 2006. What began as a small beanie hat project has transformed into a global business, with celebrity fans including Sienna Miller and Jennifer Garner. The designer’s cashmere tracksuits in zany prints tick all the WFH wardrobe boxes. Her style signifier is a neon rainbow stripe, but each season brings new and more daring designs than before. Mismatched polka dots, hypnotic zigzags and multi-coloured hexagonal prints can all be found in her latest collection, along with more muted designs decorated with kitsch bows and ruffle colours.
From a selection, net-a-porter.com
The logo trend shows no sign of abating, with fashion brands across the board flying the flag for their own moniker. No stranger to the trend is BOSS, which has been printing its branding loud and proud on T-shirts, jumpers and joggers for many years. Its latest loungewear collection is no exception: this muted camel-toned hoodie is printed with a high-impact BOSS logo on the chest. Made from super soft French terry cotton, this jumper will make for a timeless addition to your wardrobe.