Discover Whistles’ AW24 collection at its new Covent Garden flagship store
Take a tour of the British brand’s elevated shopping experience in the heart of the capital and shop the best pieces from its timeless AW24 collection
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Inspired by the uber-stylish looks spotted on the catwalks at London Fashion Week? While runway designs may set trends, for everyday wearable pieces imbued with understated elegance, we’re looking elsewhere. Enter, London-based style destination Whistles — and its new luxury shopping concept in the heart of Covent Garden.
Opening its doors on 13 September 2024 to coincide with London Fashion Week, the new flagship store occupies a prime position on Long Acre and spans more than 3,600 square feet across two floors. Reflecting Whistles’ sophisticated and contemporary aesthetic, the store is elegantly designed with a gallery-inspired allure. The building’s original exposed brickwork is juxtaposed with stone and neutral tones alongside pops of earthy green and terracotta.
Inside, you can peruse a curated edit of must-have pieces from Whistles’ AW24 collection. Dating back to the 1970s, the beloved label has mastered the tricky balance between trendy and timeless, and delivers nothing less than its best at its spanking new store. Whether you’re after a trend-forward quilted jacket or a perennially stylish cashmere cardigan, visitors to the Covent Garden space can shop collections including Whistles Wedding, Petites and Limited Edition, all available in sizes UK 4-20, alongside an array of Brands at Whistles, such as Hai, Rains, Isle of Eden and Sahar by Modest Mira.
Need expert advice to build your dream wardrobe? Whistles is on hand to help with a private suite offering complimentary 1-2-1 personal styling appointments. Plus, the new store’s spacious fitting rooms guarantee a relaxed environment in which to try on pieces that are sure to be sartorial mainstays for seasons to come.
Have a particularly special event on the horizon? Since launching its dedicated bridal collection in 2017, Whistles has been a trusted companion to brides looking for the perfect dress. To that end, the new store offers private wedding appointments that can be pre-booked for both the bride and bridesmaids to browse through the full Wedding Collection available in-store.
So, with so much on offer, where to begin? We’ve picked our favourite looks from the Whistles AW24 collection to get your new season shopping started.
Gemma bonded leather coat
Cut for an oversized longline fit, this leather jacket’s clean silhouette and bonded seams makes it every bit an investment piece. Wear with a chic work dress and heeled boots for an office look that works equally well for a midweek date night.
Leather A-line skirt
A certified wardrobe hero, you can’t go wrong with a leather skirt for autumn. Style with a white T-shirt and knee-high boots before switching to a jumper and tights once the temperature drops.
Striped grandad collar shirt
A grandad collar and boxy fit lend a relaxed feel to this striped shirt. Whether you style it with formal trousers for the office or with a white T-shirt and faded denim for the weekend, this hardworking staple is guaranteed to look good.
Esther quilted coat
Not quite ready for heavy winter coats? Consider the Esther quilted jacket for a lightweight alternative that’ll still keep you warm. Cut for a relaxed fit with zig-zag stitched quilting and patch-pockets, you’ll be reaching for this versatile coat for years to come.
Jacquard printed dress
Party season is almost here. Time, then, to invest in a fabulous frock to upgrade your evening wear. This flowing midi design features a V-neck, flared hem and all-over zig-zag print. Accessorise with lashings of gold jewellery for a statement look.
Harlowe denim midi dress
A bonafide work staple, the Harlowe denim shirt dress is as trendy as it is polished. Cut for a subtle A-line silhouette and finished with a smocked waist and contrast stitching, wear it everywhere – from the office to weekend brunches.
Cashmere cardigan
Embodying quiet luxury, this cardigan is made from sumptuous undyed cashmere responsibly sourced from farms in Inner Mongolia. Ethical and gorgeous, it’ll add an elegant touch to any outfit.
Pinstripe blazer
With a borrowed-from-the-boys vibe, this pinstripe blazer is the last word in one-and-done outerwear. Rendered in a versatile navy hue, pair it with the matching tailored skirt, pleated trousers, jeans, or throw over a sleek dress for a refined look.
Riley trench coat
Epitomising laidback elegance, the Riley trench coat is a transitional dressing staple. With its double-breasted silhouette and versatile khaki hue, it’ll work well with just about anything – a breezy dress, T-shirt and jeans, or a jumper and formal trousers.
Faye clean bonded trench coat
Classic yet contemporary, this leather version of Whistles’ signature bonded jacket features a double-breasted silhouette, exaggerated lapels, oversized pockets. Pair with your favourite knits for a cosy winter look with a touch of streetstyle edge.
Seva shoulder bag
Sleek, elongated bags are set to be the new It designs this season. Get ahead of the game with Whistles’ timeless Seva bag. The baguette-shaped shoulder bag features zipped pockets and works well whether dressed up or styled down.
Sia crossbody bag
You really can’t go wrong with a neutral-hued crossbody bag for autumn. Made from buttery brown suede, this curved design is roomy enough to fit all your essentials for easy hands-free styling.
Nettie stitch detail boots
There’s no better way to describe the Nettie boots than utterly delectable. From the trendy red leather to the practical sculpted heel, this minimal design will ensure you put your most stylish foot forward all winter long.
Elba ballet pumps
Parisian elegance and street style cred come hand-in-hand with the Elba ballet pumps. This sleek leather pair is detailed with buckle straps. Wear yours with everything from tailoring to dresses. We highly recommend pairing them with sheer crew socks for a Gen Z-approved cool-girl look.
Shop the full collection at whistles.com or in-store at 117 Long Acre, WC2E 9PA
